Judge's Choice

08/04/2026

We’re delighted to spotlight UpCountry Animals — a wonderful independent garden centre and pet shop known for its welcoming atmosphere and dedication to animal wellbeing. With thoughtful extras like in-store weighing scales and even a convenient dog wash, they’ve created a space that truly caters to pets and their owners alike.

We’re thrilled that UpCountry Animals now stock our Nature’s Harvest Grain-Free recipes, making it even easier for customers to pick up high-quality, nutritious food while they shop. Gently steamed in small batches to lock in flavour and goodness, our recipes are packed with joint support and immune-boosting nutrients, and are free from artificial additives. Our Lamb and Salmon options are also chicken-free, making them a great choice for dogs with sensitivities. Supporting stockists like UpCountry Animals means supporting passionate independent retailers who go the extra mile.

02/04/2026

🐣🌸 Happy Easter from all of us at Judge’s Choice!

Our Lindfield shop will be taking a little Easter break from Friday 3rd April, reopening on Tuesday 7th April.

But don’t worry – you can still stock up on your dog’s favourites online anytime at 👉 www.judgeschoice.com

Or visit our UpCountry store in Scaynes Hill.

Wishing you and your dogs a relaxing, treat-filled Easter weekend 🐾💛

20/03/2026

We’re open this Saturday 0900 - 1230 🐾

Whether you’re stocking up on your dog’s favourites or discovering something new, pop in and see us at Judge’s Choice.

🐶 Premium nutrition, wet, dry, cold pressed and treats
💬 Friendly advice
🛍️ Everything your pet needs

📍 See you in-store this Saturday!

06/03/2026

This March, we’re proud to shine the spotlight on our long-standing stockist Frank Nicol Farm and Garden Machinery Ltd 👏

Established in 1992 and based in Dingwall, they are trusted agricultural and horticultural specialists, supplying top-quality farm, garden and landscaping equipment, ATVs and more to customers across the area.

While they’re approved dealers for leading names such as Stihl, Suzuki, Yamaha and many more, when it comes to pet feed they carefully select what they stock — and we’re delighted that Country Pursuit Muesli is one of the select few brands on their shelves 🐴🌾

Their loyalty and continued support over the years means a great deal to us. It’s fantastic to partner with a business that shares our commitment to quality and service.

If you’re local to Dingwall and looking for Country Pursuit Muesli, be sure to pop in and support this brilliant independent business!

04/03/2026

Retailer Spotlight of the Month
This month, we’re celebrating Tyler-James Pet Supplies in Ilkley, West Yorkshire!
For almost 2 decades they’ve been at the heart of their local pet community, offering everything from dog grooming to small animal boarding and cat feeding visits.
Proud, long-standing stockists of our Nature’s Harvest Wholegrain Cuisine Range, they bring passion, expertise and over 20 years of industry knowledge to every customer interaction. Here’s to supporting local businesses who truly care about pets and their people!

02/03/2026

We wanted to wish our Brand Ambassador Lorna Hayes and Nora the very best of luck this week for the Heelwork to Music and Freestyle UK finals at Crufts 2026 which begins on Thursday. Lorna puts her heart and soul into her dogs which is evident in their performances and we hope they steal the show this week!

If anyone would like to tune in to watch, they can do so live on YouTube.
Thursday 5th March - Main Ring - Heelwork to Music UK final - 10.30am to 11.50am
Friday 6th March - Main Ring - Freestyle UK final - 11.55am to 1.10pm

We absolutely love this image of Lorna and Nora in action and send our thanks to Richard Moss Furtography for giving us permission us to share it. Please do give them a follow.

28/02/2026

It's been a little while since we posted, but we hope you're all well and thought we would join in on the recent caricature trend. Here is AI's depiction of Chieko Chester, CEO of Judge's Choice Petfood, the home of Nature's Harvest and Country Pursuit brands, along with her trusty sidekick, Kelly Geering. Chieko owns a Labrador named Kiki with her family, who is Chief Quality Control Inspector here at Judge's Choice and Kelly, whilst no pets at present; owned Bernese Mountain Dogs for over 15 years and together they have a wealth of experience in pet nutrition and trade. We always love to hear from our clients whether it be over the phone, in person or on social media and look forward to hearing from or seeing you very soon!

14/02/2026

11/11/2025

They fought together. They rest together.
This Remembrance Day, we honour the brave soldiers and the loyal animals who stood by them. Lest we forget. 🐾❤️
Please note that we shall be honouring the 2 minute silence at 11am.

09/11/2025

They fought together. They rest together.
This Remembrance Sunday, we honour the brave soldiers and the loyal animals who stood by them. Lest we forget. 🐾❤️

24/10/2025

Here at Judge's Choice, we love to share information about our products, and offer tips and hacks but its so wonderful to share results! This is Harry, a 12 year old, regular visitor to our HQ in Sussex who pops in with his Mum and Dad to stock up on his favourite dinner, Wholegrain Chicken Senior - and doesn't he look amazing on it!

Tailored immune support, nourishing care for bones and joints, our Senior recipe is bursting with tasty goodness that is kind on tummies and offers complete protein for strength and vitality, all in this hypoallergenic recipe!