30/05/2026
I’ve been in the shop more than usual the past few weeks and had a couple of brilliant “oh yeah” moments — both involving Aflora.
For anyone new here: Aflora is our own-brand dry dog food, launched in 2019 and named after my Airedale, Flora (some of you might remember her from behind the shop counter)
Two conversations with long-standing customers basically stopped me in my tracks:
“Why don’t you do turkey in a non-senior recipe?”
“Why don’t you do salmon in adult standard — you’ve already got it in puppy and large breed?”
They were right. Obviously right. I have no idea how I missed it for this long.
So — here you are. Both. Launching online later this week. 😂
Thanks to Emily for making the sign! 💕