03/06/2026
Too many people out there claiming to “massage dogs” when they’ve had no proper training. I trained for 2 YEARS and complete a MINIMUM of 25 hours CPD a year.
Be aware of who you trust to treat your precious dogs. 🙏♥️🐾
This is awful but I need to post it as there are scammers and mis-selling you need to be aware of as a dog owner or someone looking to train in canine therapies so I’m putting it up here
It has come to my attention that there are individuals, some who are even trainers and others in other canine therapies misrepresenting their training credentials including claiming to have completed CPD with me at Canine Massage Therapy Centre when they have not.
They have come along to a Beginners Guide to Canine Massage self-interest course. This is NOT CPD let’s get that straight.
Claiming you have done professional level Continuing Professional Development courses with me is different to claiming your beginners guide hours as CPD hours, you know it, I know it and I will ensure that anyone approaching me about hydro/physical training PT/physio/massage courses does so as well when my name is mentioned.
Also beware of people selling you massage qualifications who claim they provide MLD and Facilitated Stretching, they have scrolled down my page and picked out some of my CPD titles and gone on to write a ‘qualification’ in canine massage that includes things that sounds good that they have no idea about, but because they carry a ‘therapist’ and ‘trainer’ title, they think people will just accept this.
Well people have noticed.
This industry is in tatters because you have people jumping on the canine therapies bandwagon and offering bu****it courses.
Some of which are even backed.
Yes I know disgusting isn’t it that there are those willing to risk the future careers of others, take their money waste their time and put the dogs at risk who they will be working with as well as disrespect the vets who consent and refer and other paraprofessionals we work with.
I want to be absolutely clear:
✅ CPD courses are advanced and can only be taken with me after you have completed the 2 Year Clinical course with Canine Massage Therapy Centre AND are a member of the Canine Massage Guild
❌ Attending a one-day public workshop with me does not constitute professional training or claims such as ‘I've done CPD with Natalie Lenton’ to get people to sign up to your course.
These people ask me and I will inform them you have not trained with me and that this is classed as mis-selling or scamming.
I haven’t busted my balls for nearly 20 years in this industry for charlatans to use the reputation of my name, courses and company and name to earn a quick buck.
✅ Only verified Canine Massage Guild members hold the Clinical Canine Massage qualification and the professional standing that comes with it and have trained in the Lenton Method
❌ Attending a one-day public workshop does not constitute professional training with me, and does not entitle anyone to claim affiliation with the Guild, my methods, or my CPD programme.
If you are a dog owner or referring vet looking for a genuinely qualified therapist, please use the Canine Massage Guild Register directory to verify credentials.
Thats why its there to protect dogs, owners and consenting or referring vets
If you are a practitioner and have seen misleading claims of this kind, I would encourage you to report them directly to our office.
The integrity of this profession matters as does the welfare of the dogs we work with.
