Tecna

Tecna Responsible creators of exhibitions, events and brand experiences.

We are a team of dedicated professionals combining bold ideas and design with precise planning and build expertise. Every brief we take on is a chance to explore what’s possible and create something extraordinary. From exhibition stands and retail displays to immersive brand experiences, we’re the go-to partner for people who enjoy pushing boundaries and turning big ‘what if’ ideas into reality.

Most organiser briefs are excellent at covering logistics. Floorplans. Exhibitor requirements. Build schedules. Technica...
23/06/2026

Most organiser briefs are excellent at covering logistics.

Floorplans. Exhibitor requirements. Build schedules. Technical specifications. Access restrictions. Venue contacts. Basically everything needed to deliver the event.

But we think your brief should aim to go one step further and define the experience with your design and build partner too.

Before a floorplan is finalised, there are decisions that will shape how people should move through a space, what the ultimate experience looks like for different attendee types, how exhibitors gain visibility, what is interactive or interesting about the brand that needs to be a feature, and how visitors can engage fully with the space.

Those decisions are easiest to make at the start.

Moving a networking area to a better location to being your brand to life in an immersive way in a planning meeting costs nothing. Moving it once layouts, infrastructure and schedules are locked is a very different conversation.

So bring your general contractor into the process early—not just to build the event, but to help shape how it works. Talk to them about your brand, about your show evolution, about experiences and attendee types. Really engage with them to ensure they understand the outcomes of the show and what you're looking to achieve.

In our latest guide, we break down the six areas every contractor brief should cover, including:

• Visitor journey and flow
• Exhibitor hierarchy and visibility
• Operational responsibilities
• Sustainability requirements
• On-site escalation processes
• Project timelines and decision points

It's based on our experience delivering complex events, including AI Summit London for Informa: 85+ spaces, four hospitality suites, 14 subcontractors and a 50-person crew supporting 5,000 attendees.

If you're planning an exhibition or conference, this is worth a read before the floorplan is signed off.

Read: How to Brief a General Contractor for Your Exhibition or Conference: What Show Organisers Get Wrong

https://www.teamtecna.com/news-and-resources/how-to-brief-a-general-contractor-for-your-exhibition-or-conference-what-show-organisers-get-wrong/

Austin was just the beginning. Octave Live OnTour has launched, and we are proud to be a part of it. The global event se...
22/06/2026

Austin was just the beginning.

Octave Live OnTour has launched, and we are proud to be a part of it. The global event series rolls out across five cities on four continents, from Austin to Rio, Singapore, Shanghai and Munich.

Team Tecna is at every stop, and the first show in Austin, Texas is already completed. For a roadshow on this scale, we design and build the structures that shape the whole experience, from the meeting zones where the conversations happen, to the entrance features and signage that guide people in and the stands that bring the Octave brand to life.

A global event series asks something specific of whoever builds it, because the structures have to travel and look exceptional in every location. As an ISO 20121 certified business and the first UK stand builder to reach ESSA Tier 5 accreditation for sustainability, we created hybrid designs using modular reusable systems made to adapt from one show to the next without the impact on the environment.

We are looking forward to the journey ahead with Octave, follow along to see where we're headed next and to find out what the impressive team at Octave do!

Farnborough International Airshow countdown is ON ⏳✈️We're excited to get to work at the Farnborough International Exhib...
20/06/2026

Farnborough International Airshow countdown is ON ⏳✈️

We're excited to get to work at the Farnborough International Exhibition & Conference Centre, as approved suppliers for the show.

This one's a little different for us. The airshow lands on our doorstep, in the town where we design and build every stand. So while the world flies into Hampshire this July, we're already here.

Five days. 1,400+ exhibitors. 41 countries. The biggest edition in the show's 78-year history, with a brand new sixth hall added to keep up with demand. The buzz around Farnborough right now is something else.

Being five minutes from the venue means we can move fast and stay flexible, whatever the week throws our way. It's one of the advantages of building locally, and it's why brands tend to keep us in mind when their next show rolls around.

For now, we're soaking up the energy and counting down with everyone else.

See you on the tarmac.

Judging a show by how busy the stand felt is the most expensive habit in exhibition marketing. A stand can look fantasti...
18/06/2026

Judging a show by how busy the stand felt is the most expensive habit in exhibition marketing.

A stand can look fantastic, the team can be run off their feet for three days straight, and the scanner can rack up badges by the hundreds, yet none of that tells you whether the show actually paid for itself. Those numbers describe attention rather than return, and attention on its own has never justified an exhibition budget to a finance director.

The numbers that matter is what those conversations on the floor become three, six and nine months later. That means qualified pipeline, formal opportunities, and closed revenue you can trace right back to the event. For considered B2B purchases that journey rarely finishes inside the show week, so any honest measure has to follow the lead long after the stand is packed away.

Our new guide breaks down how to measure trade show ROI effectively, written for the marketing and events managers who are under real pressure to prove the channel works. Inside you will find a clear formula, a worked example, and the four KPIs that reliably predict return, none of which is footfall.

It also tackles the part most people skip, which is the full cost of exhibiting. Not just the floor space, but the staff time, the travel, the lead capture technology and the follow-up. Leave those out and even a disappointing show can be made to look like a win. It is also where a responsibly designed, reusable stand starts to earn its keep, because a modular build spreads its cost across several shows rather than repeating it in full every time, which changes the economics of an entire programme.

We have spent twenty years watching what actually happens on UK exhibition floors, and increasingly beyond them, so this comes from experience rather than theory.

Push the possible, and don't settle for boring.

https://www.teamtecna.com/news-and-resources/how-to-measure-trade-show-roi-a-uk-marketers-guide/

17/06/2026

At Tecna we count it a genuine privilege to build long-standing, evolving relationships with clients who trust us, time and again, to bring their brand to life and create maximum impact on the show floor.

Technogym are one of those clients, and Elevate 2026 was another welcome chance to push the possible alongside one of the most unmistakable brands in the business.

This week at ExCeL London, Team Tecna designed and built Technogym's stand for Elevate 2026, fully bespoke and shaped entirely around the way they wanted the floor to feel. Years of collaboration have fine-tuned how we work together, and a brief of this scale and ambition is right in our wheelhouse.

The centrepiece is a commanding 12m by 19m hanging banner, suspended above all three stands and impossible to miss from anywhere on the floor.

Huge thanks to for making it reality. And to the Technogym team, thank you for your trust, ambition and the energy you bring to every project. Creating something this bold with people we genuinely enjoy working with is what we love to do!

If you're walking the show this week, go and see it in person. You won't need directions to find it.

The most underprepared thing on your stand might be the people. The design's exceptional. Everything's ready. Then the t...
16/06/2026

The most underprepared thing on your stand might be the people.

The design's exceptional. Everything's ready. Then the team turns up, and suddenly they're not quite sure where to stand or what to say when someone walks past.

It's such an easy thing to overlook, but worth pausing on: the stand is just the setting. The real value comes from the conversations your team has on it, and those are only ever as good as the people having them.

We've been bringing brands to life at exhibitions for 20 years, and one thing we've learned is that your ROI is only partly the build. It's your team that makes it all come together.

The tricky part? Most staff "training" isn't training at all. It's a quick review of key messaging sent round via email the week before and a chat on the morning the show opens.

That leaves you with people who can talk about your product, potentially even answer questions, but they may not be clear on what the goal is, how to open a conversation, or what to do in those first few seconds that really count.

So we've put together a guide to help. It covers what good actually looks like, the opening lines that work (and why scripts don't), how to qualify a visitor in a couple of minutes, and the follow-up plan worth sorting before the show begins.

The best bit? Training only costs time, not money. It's probably the highest-return thing you can do as an exhibitor.

https://bit.ly/4fJh1vX

The cheapest stand quote and exhibiting at the lowest-cost aren't the same thing.You can go with the lowest price on a b...
15/06/2026

The cheapest stand quote and exhibiting at the lowest-cost aren't the same thing.

You can go with the lowest price on a bespoke build, but there is a risk.

Post-show, the stand can't be stored or reused because it wasn't designed for it.

Add up the on-site fixes, the replacement graphics and a brand-new build the following year, and that "cheap" option has cost a lot more than it promised.

The questions that actually predict cost over time:

→ Can this stand be reused across multiple events?
→ What happens to the materials after the show?
→ Is there a storage and maintenance plan included?
→ Does the supplier carry comprehensive insurance? (ESSA Bond protection is worth asking about specifically.)

A stand can be a capital investment over time. It doesn't have to be a one-event expense.

Even if you're after a fully bespoke look, a hybrid approach can deliver a bespoke look with all the practicalities of reuse built in. Better still, reuse doesn't mean using the same stand at each event, far far from it, the modular element can be completely reconfigured for stands that look different and for different sizes and spaces.

We're returning to InstallerSHOW this year, building stands that bring modular and bespoke elements together in exactly this way, giving brands the wow factor without ignoring what happens after the show closes.

The ROI calculation should span elements of your exhibition calendar, not just one show date.

That's how you land the best cost per stand. Fully project managed individual exhibition stands range from £5,000 to £200,000+ and knowing how to work smartly within that bracket is where Tecna can help.

Tip: Before approving your next stand budget, share your event calendar with your stand partner and ask three questions. Can this be reused? What could a hybrid stand look like? What insurance and bond cover do you carry?

The answers will tell you the real cost of the project.

We're hiring! 🚀 Head of FinanceA rare opportunity for a commercially sharp finance leader to own the full function, str...
13/06/2026

We're hiring! 🚀 Head of Finance

A rare opportunity for a commercially sharp finance leader to own the full function, strategy, operations, and everything in between, at a growing, ambitious business.

What you'll do:
→ Lead financial strategy, planning, and day-to-day operations end-to-end
→ Partner with the MD and leadership team on key business decisions
→ Own management accounts, cash flow, controls & compliance
→ Build a scalable finance function and drive real efficiencies

What's in it for you?

- Enhanced Holiday of 25 days + Bank Holidays
- Private Health Care
- Competitive Salary
- Flexible working
- Life Assurance
- Paid Volunteering days

Sound like you?

Apply here: https://jobs.gohire.io/tecna-2bory2xj/head-of-finance-290514/

Or get in touch with [email protected]

AI Summit London 2026. That's a wrap! As general contractors for the event at To***co Dock London for Informa, we came i...
11/06/2026

AI Summit London 2026. That's a wrap!

As general contractors for the event at To***co Dock London for Informa, we came in with one goal: go bigger, go bolder, and make every single touchpoint count for the exhibitors and attendees. We built it all, from the exhibition zones and networking spaces, to the expo halls to four bespoke branded suites for some of the biggest names in AI.

HPE. Glean. Nebius. EY.

Four brands. Four completely distinct environments. Each one designed from scratch to do a specific job, and each one designed to Push the Possible. in its own way.

This is your first look. Over the coming days we'll be taking you inside each suite individually, because the best of what we build deserves its own inspo moment.

Stay with us. 🟣 There's more to come!

10/06/2026

Today, To***co Dock opened its doors, and thousands of the brightest minds walked in to discuss everything AI.

From the first moment they stepped into the venue to the last conversation of the day, every space, every touchpoint, every detail our team spent months designing and three days building was put to work, and it delivered.

Informa have put together an exceptional agenda for this event, the calibre of speakers, the depth of the content, the ambition of the programme is exactly what we needed to match with the physical build presence. To create an environment where ideas feel more inspiring, connections feel easier, and the experience lives up to what is happening on stage.

We think we delivered on that.

There is something satisfying about watching a space you have designed and built fill with people that makes all of the hard work worthwhile. The early mornings, the problem-solving, the endless attention to detail.

We have been holding one thing back all week, and tomorrow we finally reveal the branded suites. If you have followed this build journey from the beginning, you'll understand why they deserved their own moment. They represent some of the finest work Tecna has ever produced, and we cannot wait to show you.

Day 1 is done.

The best is still to come. 🟣

***coDock

Address

5/6 Chancerygate Way
Farnborough
GU148FF

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+441932570770

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