17/07/2026
Well well well 🤔
Royal Canin has broken cover first and is bringing out 3 "fresh" (well, cooked & heavily ultraprocessed, but fresh for Mars!) veterinary prescription diets!
The ingredients are:
1. Chicken, russet potatoes, pork, green beans, kale, Cremini mushrooms, vegetable oil, fish oil, vinegar, salt, vitamins & minerals.
Guranteed analysis per 100g fresh): Protein 21g, Fat 12g, Carbs 6.5g
2. Turkey, brown rice, spinach, dried carrots, powdered cellulose, vinegar, fish oil, psyllium seed husk, vegetable oil, vit/min mix.
Guranteed analysis per 100g fresh): Protein 15.5g, Fat 7g, Carbs 18 g
3. Pork, sweet potatoes, kale, russet potatoes, fish oil, vegetable oil, vinegar, vit/min mix.
Guranteed analysis per 100g fresh): Carbs 15g, Protein 11g, Fat 7g
Rest assured, this range is as "science-backed" as their other stuff.
It's mad how two completely diverging lines of diet approach - high grain/carb, low protein kibble and now meatier "whole food" diets - are both EXACTLY what your dog and cat needs, according to "science".
It's confusing though, isn't it? Won't all this extra protein harm their kidneys?
And how will our pets clean their teeth now without the kibble skipping off them?!
And what are those veterinary cardiologists who were telling us dogs and cats need those grains for heart health going to say now? Never found out what exactly it was in grain their hearts love, mind. Maybe that's why they have veg oil in all of them...
Jokes aside, crap as these diets will be, and they most certainly will be crap, they will be better than any cereal-based kibble. That's a fact. The protein alone. And now conventional vets can get behind the whole food movement, safe in the knowledge that a candy company is making it better than you can.
I just wonder what they'll be charging per 400g pouch?!
Whatever it is, know you can make these simple recipes at home yourself, guys, significantly better, using superior, local ingredients and, crucially, with more meat, all for a tiny fraction of the price this junk food company will be putting it out at.