The Soft Power Circle

The Soft Power Circle Pet Business Coaching with Jane Ardern

✨ Mentoring Applications Now Open ✨If you’re looking for support that feels relaxed, steady and human, this might be for...
08/12/2025

✨ Mentoring Applications Now Open ✨

If you’re looking for support that feels relaxed, steady and human, this might be for you.
It’s a gentle space for trainers who prefer depth over noise, especially introverts, quieter people, and those who learn best without pressure or performance.

Every Tuesday at 10am we meet live for one of four rotating themes:
• Behaviour Chat – case discussions, problem-solving, geek-outs
• Practical Training Skills – shaping, mechanics, demos, drills
• Business Chat – boundaries, pricing, confidence, structure, social media
• Self Care – mindset, burnout prevention, wellbeing

The sessions are interactive, but only as interactive as you want them to be.
You can:
• attend live with mic/camera on or off,
• join in discussion or just listen,
• type in the chat if talking feels too much
• watch recordings if that suits your energy or schedule better.

There’s no pressure to perform. No forced group work. Just choice, support, learning and connection at a pace that respects your nervous system.

We also have a private FB Group for chat, questions, sharing wins, challenges and videos.

Your Mentor - Jane Ardern BSc Hons Dip Cabt, KCAI WG

I’ve spent many years working with dogs, specialising in reward-based training, behaviour, and developing thoughtful, skilled handlers. I’ve trained hundreds of teams, spoken at national conferences, lectured at University, built courses and online communities, and written books that help people understand their dogs on a deeper, kinder level.

I have built a business that supports both pet owners and professional trainers across the industry and I’m proud of the trainers who have grown under my guidance, many going on to run successfully businesses themselves.

I know what it feels like to doubt yourself, to overthink, to feel like everyone else is louder and more confident. I also know what’s possible with the right support, structure and gentle accountability.

My mentoring style is calm, analytical, and supportive. Just growth, skill, and confidence at a pace that protects your well-being

£49.99 per month.
If you’re curious, drop me a PM and we’ll see if we’re the right fit for each other and the lovely community already inside.

Not a sales push, just an open door.
If this feels like your kind of space, you’re welcome. 💛

✨ Two Weeks Into the Soft Power Circle ✨So far, we’ve been diving deep into:🔹 The current market and how to carve out yo...
28/08/2025

✨ Two Weeks Into the Soft Power Circle ✨

So far, we’ve been diving deep into:
🔹 The current market and how to carve out your space in it
🔹 A training challenge designed to build handler confidence
🔹 How doing something positive for others can boost your own wellbeing

This is just the beginning and there’s so much more to come! 💪

I will also be including the content from the instructor course we used to run within this membership

👉 Join us now for just £49.99/month
But be quick as this offer ends 31st August ⏳
https://www.waggawuffins.com/online-courses/soft-power-circle/

✨ Soft Power Circle ✨In this industry, it’s easy to feel like you have to fit the mould.To follow the “rules,” copy the ...
24/08/2025

✨ Soft Power Circle ✨

In this industry, it’s easy to feel like you have to fit the mould.
To follow the “rules,” copy the big names, and push yourself into boxes that don’t actually fit. Pretend you're someone you're not.

But here’s the truth ⬇️

You get to build a space that works for you.
A way of working that protects your mental health, respects your values, and lets you flourish instead of burn out.

Carving your own corner of the industry isn’t about being louder or doing more, it’s about being braver in doing things your way.

Soft power is not forcing yourself into someone else’s system.
It’s choosing your own rhythm, your own style, your own impact.

Because when you create a space that works for you, you also create a space that inspires others to do the same. 🌿

💬 Who You’re Going To Meet Inside… 💬The Soft Power Circle is already filling with:🐾 Quiet-but-determined trainers🐾 Peopl...
20/08/2025

💬 Who You’re Going To Meet Inside… 💬

The Soft Power Circle is already filling with:
🐾 Quiet-but-determined trainers
🐾 People who care about doing things right, not just quick
🐾 Dog pros who want to grow without burning out

These are your people.
This is your place.
And now is your time — £49.99 until September, then £79.99.

https://www.waggawuffins.com/online-courses/soft-power-circle/

19/08/2025

I had a couple of non trainers join my mentoring community for the practical training and self care aspect. So if you're a geeky non professional and you're interested, please do join us

💡 A mentoring membership for kind-hearted, quietly brilliant pet professionals who want thoughtful, growth-focused suppo...
18/08/2025

💡 A mentoring membership for kind-hearted, quietly brilliant pet professionals who want thoughtful, growth-focused support without drama, all heart, quiet success.

✨ Who it’s for Pet pros who lead with welfare, values, ethics over ego, and want to build a sustainable, soul-aligned business.

📌 Core values
Thoughtful Growth-focused No drama, All heart, Quiet success

🛠 Features Private, supportive community.Weekly live sessions Real talk, not noise. Space to grow in your own individual way

💷 Price Launch price: £49.99/month

📅 Weekly Lives -Tuesdays at 10am
Week 1: Behaviour Chat & Case Studies
Week 2: Business Brains
Week 3: Training Challenge
Week 4: Self Care for Soft Power

🎯 Goals Be your authentic self. Build a business rooted in trust and kindness. Keep learning, stay ethical, grow steadily

With decades of experience as a professional dog trainer, industry leader, and mentor, I’ve built a career grounded in welfare, ethics, and results without chasing trends or sacrificing my values. I understand the unique challenges faced by kind-hearted, introverted pet professionals: the self-doubt, the hesitation to step into the spotlight, and the pressure to “shout loudest” to be heard. Through my own journey, I’ve learned how to create quiet, sustainable success by focusing on skill, authenticity, and genuine connection. In The Soft Power Circle, I’ll help you embrace your true, authentic self, the version of you that doesn’t have to pretend, perform, or apologise and show you how to build a business that reflects your values, plays to your strengths, and feels good to run.

https://www.waggawuffins.com/online-training-and-talks/soft-power-circle/

🚫 You Don’t Have To Be Loud To Be Powerful 🚫Some of the most influential trainers I know… barely raise their voices.They...
18/08/2025

🚫 You Don’t Have To Be Loud To Be Powerful 🚫
Some of the most influential trainers I know… barely raise their voices.
They lead with calm authority, connection, and clarity and they get results.

That’s what the Soft Power Circle is all about.
If you’ve ever thought:
❌ “I’m not confident enough”
❌ “I’m too quiet to stand out”
…then this is your place.

💷 £49.99 until September — then £79.99.

👉 https://www.waggawuffins.com/online-courses/soft-power-circle/

🌱 What Could Change In 6 Months? 🌱When you step into the Soft Power Circle, you’re not just joining a group.You’re commi...
16/08/2025

🌱 What Could Change In 6 Months? 🌱

When you step into the Soft Power Circle, you’re not just joining a group.
You’re committing to becoming the trainer, leader, and human you’ve always known you could be.

💬 Deep, honest conversations (no judgement)
🎯 Practical strategies that actually work
🤝 A network that has your back

Start now for £49.99 and the future you will thank you.
Price increases in September so don’t miss the intro rate.

👉 https://www.waggawuffins.com/online-courses/soft-power-circle/

⏳ Early Bird Price Won’t Last! ⏳£49.99 now. £79.99 in September.What could you do with the extra £30 you’ll save? (Choco...
15/08/2025

⏳ Early Bird Price Won’t Last! ⏳

£49.99 now. £79.99 in September.

What could you do with the extra £30 you’ll save? (Chocolate biscuits. Dog toys. Or… another training book 😉).

The Soft Power Circle is for trainers who want to:
🐾 Build trust and respect in their work
🧠 Level up their leadership without ego
💬 Learn how to influence with quiet confidence

Come join us before the price jumps.

👉 https://www.waggawuffins.com/online-courses/soft-power-circle/

🔥 The Soft Power Circle Is OPEN! 🔥✨ Ever wondered what could happen if you stepped into a room where everyone wanted you...
15/08/2025

🔥 The Soft Power Circle Is OPEN! 🔥
✨ Ever wondered what could happen if you stepped into a room where everyone wanted you to win?

The Soft Power Circle is my brand-new space for trainers who want to grow confidence, influence, and impact without having to shout the loudest.

💷 Join now for just £49.99 The price goes up to £79.99 in September.
💡 Doors are open now, come and take your seat.

👉https://www.waggawuffins.com/online-courses/soft-power-circle/

Address

Britannia Mill
Bury
BL96AW

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