24/07/2025
I'm gonna get real for a minute here in case it can help someone else.
Summer is usually not a great time for the business, and in previous years I've really struggled with it, both financially and emotionally.
Everyone with kids goes away at the same time, and many of my dog walking clients are teachers too so I suddenly see a big dip in revenue in July & August, when usually everything just ticks over nicely.
When you're self employed, but especially in this industry which is by its nature very personal, your identity becomes very much wrapped up in your work. That means that when things go quiet, you start questioning yourself. When you're then looking at a big bill on the horizon and not sure if you're gonna make it, it's stress on top of existential crisis.
I know I'm not alone, and many trainers go through this at some point. I've spoken to loads who feel the same- that's why I'm happy to post about it.
This year though, I decided I was NOT going to do it to myself. I made sure our little crew had had all our fun before July hit so I could just bunker down and ride out the inevitable storm (or rather drought). We packed loads of adventures, trips and visits onto May and June and honestly I had such a great early summer that I was content to just not do much else for a while.
I then made a conscious decision to enjoy the quiet time of July, to concentrate on my fitness and on developing the next exiting phase of Urban Freestyle. I would not let the imposter syndrome hit me this year, I was gonna run through the wall!
But guess what?!
In a crazy plot twist, this is the busiest July we have ever had!
Although group dog walks are expectedly pretty empty, Puppy Class is full (unheard of in summer), my diary is busy and I have a really nice pipeline of good quality 121 clients ready to start their packages.
I don't believe in "manifesting", and I suppose this is the opposite of that anyway but it definitely feels like the universe has been watching and is rewarding me for staying calm 😂
A huge proportion of my clients come from personal recommendations from people who've worked with me, so I'd like to say a big thank you to all of you lot!
And also a big well done to my class team Amy & Nikki who turn up smiling every week and make clients feel heard, supported and valued. You guys have played a huge part in keeping classes full recently.
Thanks so much everyone! 🥳🎈
PS: in other even better news, we'd like to welcome Stitch to the FF team. Don't panic, he's not mine- he's Amy's dream come true and I can't think of anyone who deserves such a nice puppy more!! As you can see, I was a bit excited when I got to class and he was waiting outside as a surprise! 😁😁