The Pure Feed Company

08/06/2026

Most horse feeds are built around adding things in. At Pure Feed, we built ours around taking the confusion out 🩵

No separate chaff.
No balancing products.
No complicated feed charts stuck to the tack room wall.

Just scientifically balanced, fibre-based nutrition designed to support the horse as a whole 👉 from gut health and energy metabolism to muscle recovery and condition.

What makes us different? 👇

✔️ Complete nutrition in every feed
So every mouthful contributes towards a balanced diet; not just calories.

✔️ Low sugar & starch, no molasses, no alfalfa
Carefully formulated to support horses needing a more controlled, fibre-focused diet.

✔️ Gut-first formulation
With high fibre levels, pre & probiotics, and highly digestible ingredients to support the hindgut microbiome.

✔️ Real-world feeding that actually works
From happy hackers to top-level competition horses, we create feeds that are practical, consistent and easy to feed correctly.

Because feeding well shouldn’t mean feeding more products 👀

08/06/2026

Looking for Pure in the Glos area? Check out Direct farm supplies ltd 👇

Hi all 👋🏻 hope you’ve had a great weekend 😊.
It’s a bit grotty today but I’m open 10.00-5.00pm Monday to Friday and 9.30-2.00pm on Saturday 😀

Have a great week ahead and I’ll see you soon!😁 🌧️ 🐴 🛌 💆🏻‍♂️ ☕️ 🫶🏻

07/06/2026

🏇 Worked hard. Sweated hard. Recovered properly?

When your horse exercises, they don't just lose water. They also lose electrolytes, burn through nutrients and create muscle fatigue that needs supporting before the next ride.

That's why we created Pure Refuel 🩵

Refuel combines:

⚡ Electrolytes to replace what's lost through sweat
💪 Essential amino acids to support muscle recovery
🦠 Live yeast to support gut health
🍒 Cherry for to tempt the fussiest of horses
🌱 Low sugar & starch formulation
💧 Quick-soaking mash to encourage fluid intake

Whether you've just finished a competition, a training session, a fun ride or a long day travelling, Refuel helps support recovery from the inside out 🩵

06/06/2026

🚨 Good doers need nutrients too 🚨

One of the biggest feeding myths we see? 👀

"My horse gains weight easily, so they don't need hard feed."

The reality is that calories and nutrition aren't the same thing.

A horse can be carrying plenty of condition while still falling short on important nutrients needed for healthy hooves, muscle function, immunity, coat quality and overall wellbeing 🌱

That's where a feed balancer comes in 🩵

Designed to provide concentrated nutrition without unnecessary calories, a balancer helps support your horse's diet when they don't need large bucket feeds.

Why do owners choose Pure Balance? 👇

✔️ Low calorie, nutrient-dense formulation
✔️ Vitamins & minerals to help balance forage and grazing
✔️ Added amino acids to support topline and muscle maintenance
✔️ Pre & probiotics for digestive support
✔️ Biotin for healthy hooves
✔️ No molasses or added sugar

Think of it like this...

Your horse may not need more feed 👉 they may just need more nutrition. 🧬

Perfect for good doers, native types, horses on restricted grazing, and anyone looking to support a balanced diet without adding unnecessary calories 🩵

05/06/2026

The hard work doesn’t end when the ride stops.

Whether it’s a competition, a schooling session, travelling, or simply coping with hot weather, giving your horse the right support afterwards can make all the difference to how they feel the next day.

Hydration, muscle function, digestive support and replenishing what’s lost through sweat all play a huge role in keeping horses comfortable, healthy and ready to go again.

That’s why we created Pure Refuel 💧🐴
An easy-to-feed recovery mash designed to support horses after work; without relying on cereals or unnecessary sugar 🍒🩵

04/06/2026

Your horse’s feed should do more than just fill a bucket 👀

At Pure Feed, our complete range is formulated to be just that: complete. Meaning your horse gets balanced nutrition in every bite, without the need for endless extras and complicated feeding plans 🌱

Each feed combines:
✔️ High-quality fibre for digestive health
✔️ Added vitamins & minerals for daily balance
✔️ Essential amino acids to support topline & muscle
✔️ Linseed & rapeseed oil for slow-release energy
✔️ Pre & probiotics to support the gut microbiome

Because feeding your horse shouldn’t feel like solving a science equation every day 🧪

Whether you have a happy hacker, competition horse, veteran or good doer, the goal stays the same:
➡️ Simple feeding
➡️ Consistent nutrition
➡️ Healthy horses

03/06/2026

☀️ Grass might look like the perfect summer feed… but appearances can be deceiving.

Lush grazing can provide plenty of calories, but it doesn’t always provide the balanced nutrition your horse actually needs to support:
⬇️ Muscle function
⬇️ Hoof quality
⬇️ Gut health
⬇️ Recovery
⬇️ Energy levels
⬇️ Overall performance & condition

As grass grows rapidly through summer, nutrient levels can fluctuate massively, and key vitamins, minerals, quality protein and electrolytes are often still lacking.

That’s why at Pure Feed all of our feeds are designed as complete feeds 🩵
Meaning every scoop contains:
✔️ High-quality fibre
✔️ Added vitamins & minerals
✔️ Pre & probiotics for gut support
✔️ Linseed & rapeseed oil for slow-release energy
✔️ Essential amino acids to support topline & muscle

No complicated feed rooms. No balancing guesswork. Just simple, complete nutrition that works with your horse's gut not against it 🌱

29/05/2026

It’s a really common misconception that Pure Feed has “higher feeding rates” than other brands. That perception usually comes from how different feeds are structured, not how much nutrition the horse is actually receiving.

Firstly, many traditional feeding systems are built across multiple separate products: a chaff for fibre, a balancer for vitamins and minerals, a mix or cube for energy, and then additional supplements for gut health, hoof condition, or muscle support. Because these elements are often purchased individually, it’s easy not to fully register just how many separate feeds are being used to build the daily ration.

Secondly, when you compare feeding rates in isolation, it can also be misleading. A single product, such as a chaff, may appear to have a lower recommended intake on its own, but that’s because it’s only contributing one part of the overall diet. The rest of the nutrition comes from other bags, buckets, and supplements.

Our Complete feeds are formulated differently. Everything is already built in; a balanced fibre base, carefully selected energy sources, a full vitamin and mineral profile, plus targeted functional support for gut health, muscle function, and hoof strength. Because of that, the feeding rate can look slightly higher when compared directly to a single-component product like a chaff, but you’re actually seeing the full ration in one place rather than just part of it.

It simplifies the whole routine, reduces the need to juggle multiple products, and ensures consistency in every mouthful 🩵

26/05/2026

Final week ⏳
£5 off Pure Stud ends soon!
If you’re looking for a complete, balanced feed to support youngstock, mares or stallions, now is the time to try!

With higher protein levels, a full balancer, and a formulation free from cereals, molasses, soya and alfalfa, Pure Stud offers a simple and effective feeding solution.

Available in-store and online 🩵

21/05/2026

Molasses is commonly used in horse feeds as a cheap palatability enhancer, effectively adding sweetness to make heavily processed or less naturally palatable ingredients more appealing.

The issue is that this approach also increases the overall sugar content of the diet, while encouraging reliance on flavouring rather than formulation quality. For some horses, this can contribute to unnecessary spikes in dietary sugar intake and inconsistent energy levels, particularly in more sensitive types.

That’s why the Pure Feed range is completely molasses-free.

We don’t rely on added sweetness or masking agents to make our feed tastier. Instead, we focus on naturally palatable, fibre-led formulations with slow-release energy sources, supporting steadier intake, more consistent condition, and a more transparent approach to nutrition.

Want to learn more about our molasses free feeds ? Tap the link to learn more 👉 https://www.purefeed.com/

High-quality, natural horse feed, formulated by equine scientists. Good value complete feed. Available in store or delivered to your door.