The Pure Feed Company

20/08/2026

Pure Feed is completely free from nutritionally improved straw.

Nutritionally improved straw is typically treated through processes such as alkali or ammonia-based treatment to increase its digestibility and energy value. While this can improve the utilisation of an otherwise low-quality fibre source, it is still a highly processed ingredient designed to modify the natural structure of lignified plant material.

We choose not to use it because our approach focuses on naturally highly digestible fibre sources that are already efficient substrates for hindgut fermentation. These fibres are more predictable in composition and fermentation behaviour, supporting a more stable microbial environment in the caecum and colon.

By avoiding heavily processed fibre sources, we reduce reliance on chemical or structural modification and instead prioritise ingredients that deliver consistent fermentable fibre, supporting steady volatile fatty acid production, the horse’s primary energy source from fibre digestion.

The result is a simpler, more biologically aligned fibre base designed to support gut function, condition, and consistent energy supply 🩵

15/08/2026

It’s another hot weekend! ☀️
Make sure you your horse is ready, whether you’ve got a busy weekend planned or just a relaxing hack, a bowl of Refuel helps replace the important electrolytes they’ve lost through sweat! 💧

What are you and your horse up to this weekend ? Tell us below 👇

13/08/2026

Pure Refuel really does make it THAT simple - 500g + water = recovery sorted! 🍒

10/08/2026

It looks like another hot week!

With temperatures climbing, horses can lose significant amounts of water and electrolytes through sweat, particularly when training, travelling and competing.

Pure Refuel is a quick-soaking hydration & recovery mash designed specifically for use after periods of sweating or exercise, combining electrolytes with three key amino acids, Vitamin C, Vitamin E and selenium.

💧 Supports hydration
⚡ Replaces electrolytes lost through sweat
💪 Supports recovery after exercise
⏱️ Soaks in just 5 minutes
🍒 Cherry & berry flavoured

Simply soak, feed and refuel 🩵

Got Refuel ready for the week ahead? ☀️

05/08/2026

Nothing says it better than customer feedback!
This lovely message came from a customer who switched to Pure Feed after struggling to find the right feed for a fussy horse!

Since making the change, they’ve noticed:
✨ A shinier coat
✨ A softer mane and tail
✨ A happier horse who actually enjoys his feed
✨ No longer having to buy gut supplements

Want to make a change to your horse’s diet ? Comment “diet plan” below👇 to receive the link to our diet plan service! 🩵

25/07/2026

☀️ Has your grazing disappeared this summer?

If your paddocks are looking more brown than green, you’re definitely not alone. When grass dries out, it’s not just the quantity that changes. Horses can also be getting:

🌾 Less fibre
💧 Less moisture
🌱 Less nutrition

That doesn’t automatically mean adding more calories. It means looking at what your horse is missing and choosing the right way to replace it.

Every horse is different, which is why we offer free personalised feeding plans tailored to your horse, workload and grazing.

👇 Tell us... what do your fields look like right now?

23/07/2026

Feed quality isn’t just about what you add; it’s also about what ingredients you choose to avoid.

That’s why the Pure Feed range is formulated without added mould inhibitors.

Mould inhibitors are commonly used in feeds to extend shelf life and prevent spoilage, but they are still chemical preservatives applied to the finished product. While they serve a functional purpose in conventional feed manufacturing, they don’t align with a more natural approach to nutrition.

We think about it the same way you might think about food choices for yourself: if you can preserve quality through careful ingredient selection, handling, and production standards, why rely on chemical preservation as a default?

Instead, we focus on high-quality raw materials, controlled production, and carefully produced feed bags to maintain feed integrity, without the need for added preservatives.

Want to switch to a cleaner feeding system ? Comment DIET PLAN below and we'll DM you a link to take our free diet plan quiz! 🩵

15/07/2026

Can you believe that this transformation only took 15 weeks?

Earlier this year, Ted lost a significant amount of weight after a difficult winter. Understandably, his owner, Bea, was worried and looking for a way to help him regain condition.

Ted started on Pure Condition Pellets after a friend on Bea's yard recommended them to her, to help him put weight back on.

Just 15 weeks later, the difference speaks for itself.

Here's what Bea had to say:

"Your feed has changed my boy's life and honestly, I think it might have saved him. This is exactly 15 weeks difference. He is now on Pure Easy and is totally thriving. Our whole yard uses your feed and none of us will ever switch again. I think you saved my heart horse, and that has earned lifelong custom from us."

Thank you, Bea, for trusting us to be part of Ted's journey. Stories like this are why we're so passionate about helping owners find the right feeding plan for every horse. Ted is now on Pure Easy and thriving 🩵

If your horse is struggling to maintain condition, our nutrition team offers free personalised diet plans to help you find the right approach.

High-quality, natural horse feed, formulated by equine scientists. Good value complete feed. Available in store or delivered to your door.