01/07/2025
Bliss of London, one of the UK’s fastest-growing saddlery manufacturers, has acquired E Jeffries.
The acquisition from Jeffries Lifestyle Ltd, includes the IP, brand names and patterns which secures the future of this historic brand within Walsall, the heartland of English saddle making.
Nikki Newcombe, Managing Director of Bliss of London, commented:
“This is a really exciting development for us and for the wider industry. These are iconic names (Jeffries and Harry Dabbs) with a rich legacy, and we are proud to bring them under the Bliss umbrella. We’re fully committed to preserving their heritage while offering the high standards of service and craftsmanship that Bliss is known for.”
Newcombe acknowledged that recent years have been challenging for saddle fitters and customers associated with these brands, but says the team at Bliss is already working on re-establishing production and support:
“We know there is work to do, but we’re confident that with our team and infrastructure, we can revive these brands and give them the future they deserve.”
Bliss is now actively inviting existing and new saddle fitters to get in touch regarding future opportunities and collaboration.
