Zak The Dog Trainer

Zak The Dog Trainer Hey there I’m Zak. A Certified Profesional Dog Trainer (CPDT-KA)

Huge congratulations to Willow on graduating Puppy class! All that hard work is really paying off. Keep up the fantastic...
05/14/2025

Huge congratulations to Willow on graduating Puppy class! All that hard work is really paying off. Keep up the fantastic work!

04/27/2025

Dear PetSmart Leadership,

I’m writing as someone deeply invested in the well-being of dogs and their guardians, recognizing PetSmart’s influential role in pet care practices nationwide.

Your stores provide valuable products and services to millions, myself included. I appreciate your accredited trainers’ dedication to positive, reward-based training.

Yet, a significant contradiction remains unresolved, which we, members of the professional dog training and behavior science communities, urge you to address.

In 2021, the American Veterinary Society of Animal Behavior (AVSAB), a leading evidence-based voice in veterinary behavior science, published their position statement explicitly opposing the use of aversive training methods. (Linked below)

AVSAB strongly advises against shock collars, prong collars, and choke chains, citing substantial evidence these devices cause stress, anxiety, and aggression, even when used as directed.

This declaration was our industry’s equivalent to the Surgeon General stating “smoking causes cancer,” or the American Psychological Association declaring “corporal punishment harms children,” prioritizing the mental and physical welfare of dogs.

This stance is unanimously supported by 100% of major veterinary behavioral organizations globally (see comprehensive list below).

Critically, these behavioral science organizations unanimously clarify these tools are unnecessary in any known training or behavior modification scenario, pose significant risks to animal welfare and public safety, fail to produce lasting behavior change, damage the human-animal bond, can increase aggression, and do not address underlying behavioral issues. These are profound, inherent problems, not minor concerns or rare side effects.

Such universal scientific consensus makes aversive tools inappropriate for anyone, pet guardians and those involved in animal training alike. Continued sale of these products exposes PetSmart to potential liability, as there remains no credible scientific evidence, reputable behavioral organization, or expert consensus supporting their use under any circumstances. A lack of awareness is no longer defensible, morally or scientifically.

We urge PetSmart to give this matter the careful attention it deserves and promptly discontinue the sale of these aversive products.

I recognize PetSmart’s continued sale of these products likely reflects policies that have not yet been re-evaluated against recent scientific advancements and evolving ethical standards over the past four years.

Given your stated commitment to modern, ethical training, the continued availability of these harmful devices in PetSmart stores and online remains problematic.

Though many locations secure shock collars behind locked displays and rely on associates to caution customers, this approach falls short in 2025. Availability, however restricted, implies endorsement and directly contradicts expert consensus.

Continuing to sell aversive dog training tools despite overwhelming scientific agreement is like a pharmacy still selling cough syrups containing he**in or diet pills containing amphetamines, products once common but now universally recognized as harmful.

Even with good intentions, stocking such products sends confusing and harmful messages, undermining consumer trust and established science.

These aversive tools suppress behavior through pain, fear, or discomfort, a fact grounded in decades of behavioral research, not hyperbole.

Arguments based on customer demand or educational outreach no longer hold, as modern behavioral science unequivocally rejects these tools without exception.

PetSmart has shown leadership on social issues, promoting diversity, inclusion, and compassion. In that spirit, we, the modern behavior science community, professional dog trainers, and concerned public, urge you to extend these principles consistently to animal welfare by eliminating aversive training products entirely.

Removing these devices from your stores is consistent with PetSmart’s stated values, clearly signaling to pet guardians that modern, ethical, scientifically sound training prioritizes dogs’ emotional well-being and positive reinforcement.

Countless advocates for animal welfare and ethical training stand ready to support PetSmart in making this critical change. Doing so will reinforce PetSmart’s legacy as a compassionate and forward-thinking leader.

A comprehensive list of scientific references follows. Additionally, I am available for good faith private discussions at [email protected].

Sincerely,

Zak George
Advocate for Humane Dog Training and Pet Welfare

Organizations opposing the use of aversive tools:

* American Veterinary Society of Animal Behavior (AVSAB)
* American Veterinary Medical Association (AVMA)
* American College of Veterinary Behaviorists (ACVB)
* American Animal Hospital Association (AAHA)
* European Society of Veterinary Clinical Ethology (ESVCE)
* British Veterinary Association (BVA)
* British Small Animal Veterinary Association (BSAVA)
* Australian Veterinary Association (AVA)
* Canadian Veterinary Medical Association (CVMA)
* Scottish Government (“Guidance on Dog Training Aids”)
* American Society for the Prevention of Cruelty to Animals (ASPCA)
* Royal Society for the Prevention of Cruelty to Animals (RSPCA)
* Association of Pet Behavior Counsellors (APBC)
* Dogs Trust UK
* Blue Cross for Pets
* Animal Behavior and Training Council (ABTC)
* Association of Professional Dog Trainers UK
* The Kennel Club (UK)
* Association of Professional Dog Trainers Australia
* Association of Professional Dog Trainers New Zealand
* New Zealand Companion Animal Council
* New Zealand Society for the Prevention of Cruelty to Animals (NZSPCA)
* The Gundog Trust UK
* Guide Dogs UK
* Pacific Assistance Dogs Society (PADS)
* Edmonton Humane Society
* British Columbia Society for the Prevention of Cruelty to Animals (BCSPCA)
* Pet Professional Guild (PPG)
* Companion Animal Welfare Council (CAWC)
* International Association of Animal Behavior Consultants (IAABC)

Links to statements from the above organizations and additional professional animal welfare and training organizations who have also publicly condemned all aversive training tools, plus an extensive list of scientific references is available at: https://www.zakgeorge.com/general-5

01/09/2025

Check out adoptdontshopwindsor’s video.

Even Machu Picchu has good boys!
12/13/2024

Even Machu Picchu has good boys!

🎯 The Value of Rewards in Dog Training 🐾Rewards are an essential tool in dog training, but not all rewards are created e...
12/06/2024

🎯 The Value of Rewards in Dog Training 🐾

Rewards are an essential tool in dog training, but not all rewards are created equal. The value of the reward should match the level of difficulty for the behavior your dog is learning. For example, if your dog has mastered “sit” and can perform it anywhere, a simple praise or a pat might be enough to keep them motivated. However, for more challenging behaviors, like learning to heel walk, using a high-value reward—like your dog’s favorite treat—can help keep them encouraged and motivated. By adjusting the value of rewards to match the task, you set your dog up for success and help them stay engaged at every stage of training.

In this video, I’m working with Maya, a two-year-old mixed-breed dog. Maya is an energetic and lively pup who loves to run and explore, but she’s also sweet and cuddly once she gets to know you. She’s a great example of how rewards can make training fun and focused, helping even the most energetic dogs stay on track. Matching rewards to the difficulty of the task ensures that your dog feels supported and motivated to learn.

🎯 Life Rewards: Using Everyday Moments in Dog Training 🐾Life rewards are a powerful tool in dog training where you use e...
11/28/2024

🎯 Life Rewards: Using Everyday Moments in Dog Training 🐾

Life rewards are a powerful tool in dog training where you use everyday activities your dog naturally values—like going through a gate, playing, or going outside—as a reward for good behavior. By tying these moments to a specific behavior, like giving eye contact, sitting, or waiting, your dog learns that they must earn what they want through cooperation and focus. This method helps reinforce training in real-life situations and builds a stronger bond with your dog.

In this video, I’m working with Taz, a fun loving energetic 11 month old retriever mix puppy. He’s such a fun guy I love working with him! Here I’m getting him to give me eye contact before going through the gate. By asking for this small behavior first, I’m using the reward of going through the gate as a way to reinforce his training. Life rewards are useful because they make training a part of everyday life, keeping your dog engaged and reinforcing positive behavior in real-world situations.

🎯 Redirection: Shaping Better Behavior in Dog Training 🐾Redirection is a powerful tool for guiding your dog away from un...
11/21/2024

🎯 Redirection: Shaping Better Behavior in Dog Training 🐾

Redirection is a powerful tool for guiding your dog away from undesired behaviors and toward the ones you want to see instead. When a dog is overly excited or unfocused, they may engage in behaviors like jumping or barking. With redirection, you interrupt the undesired action by asking for a different behavior that is more appropriate, then reinforce it with praise or a reward.

In this video, I’m working with Nyla, a smart, eager to please, energetic 1-year-old mixed breed. Nyla is very excited and starts to jump toward me when I ask for a sit. Instead of letting her jump at me, I redirect her by asking her to come. Once she’s refocused, I ask for the sit again and reward her when she does it. This approach teaches her what’s expected and encourages her to channel her energy into positive behaviours with known outcomes.

Redirection is a great way to set your dog up for success by helping them learn what to do instead of what not to do. It keeps training positive and focused, no matter how excitable your dog may be!

🎯 Cue Stacking in Dog Training 🐾Cue stacking is a training technique where we ask our dog to perform a series of behavio...
11/14/2024

🎯 Cue Stacking in Dog Training 🐾

Cue stacking is a training technique where we ask our dog to perform a series of behaviors in a specific order before offering a reward. By stacking cues, we help our dog build focus, patience, and listening skills as they work through each step. Cue stacking is especially useful for teaching complex sequences and strengthening a dog’s ability to follow multiple commands in one session.

In this video, I’m working with Bandit, a six-year-old shepherd and Siberian husky mix. We go through a sequence of cues: sit, wait, come, and then touch, all before he receives a reward. Bandit may be a senior, but he doesn’t act like one at all! Bandit is smart, playful, cuddly, and has just a touch of that funny, husky talkativeness. He’s ready to bring joy, enthusiasm, and a lot of love to his new family.
https://adopt.adopets.com/pet/c1e08ed5-4268-477c-b6a7-188d006ce16c?tracking=e84e0083-bfb3-4ba4-b588-e8215c8ec6a1

🎯 Generalization: Building Reliability in Dog Training 🐾Generalization is an essential part of dog training that helps e...
11/08/2024

🎯 Generalization: Building Reliability in Dog Training 🐾

Generalization is an essential part of dog training that helps ensure your dog can perform a behavior reliably in different environments, situations, and with various distractions. It’s not enough for a dog to learn a behavior in just one place—like your living room. To make sure your dog understands that “sit” means sit anywhere, we practice the behavior in new settings, from the backyard to busy streets or parks. Generalizing behaviors builds confidence, focus, and adaptability, making your dog’s training consistent and reliable wherever you go.

In this video, I’m working with Roxy, a one-year-old Cane Corso mix, to generalize her sit behavior in an outdoor environment. Roxy is one of my absolute favorites at the shelter—she’s such a loving, cuddly girl with a heart of gold. Eager to please and full of that fun, young puppy energy, Roxy will make an amazing companion for the right family. If you’re looking for a sweet, loyal friend, Roxy could be the perfect match! https://adopt.adopets.com/pet/b613f00d-8852-481e-b773-7ae652e56dd2?tracking=25859aec-e445-48ba-9b0a-085000926e80

🎉 Play as a Reward 🐾Using play as a reward is a fantastic way to keep training sessions fun and engaging for your dog! F...
10/31/2024

🎉 Play as a Reward 🐾

Using play as a reward is a fantastic way to keep training sessions fun and engaging for your dog! For dogs that are toy-driven or enjoy playtime, using activities like fetch, tug-of-war, or chase as a reward can be just as effective as treats. Play reinforces positive behavior and helps build a stronger bond between you and your dog by making training enjoyable.

In this video, I’m working with Lego, a three-year-old Husky-German Shepherd mix. Lego is smart, energetic, and loves playtime, making her the perfect example of how using play as a reward can keep training exciting and motivating. By incorporating play into training, you encourage your dog to stay engaged and have fun, which ultimately leads to better learning and a happier pup! To find out more about Lego, click here: https://adopt.adopets.com/pet/eb5bc3c7-0dba-4cf4-a58c-527b882309e6?tracking=62ba64a3-c637-4d74-8fa9-f4f9221eccb6

🎯 Targeting: A Key Skill in Dog Training 🐾Targeting is a fundamental technique in dog training where your dog learns to ...
10/25/2024

🎯 Targeting: A Key Skill in Dog Training 🐾

Targeting is a fundamental technique in dog training where your dog learns to touch a specific object or part of your body, like your hand, with their nose. In this video, Scooby does a touch, a version of hand targeting, before moving into a sit. Targeting helps your dog focus, gives them a clear goal, and is incredibly useful for guiding your dog into different positions or teaching new behaviors. It’s also a great way to build engagement and improve communication between you and your dog.

By mastering targeting, your dog can learn more complex commands and navigate new environments with confidence. Whether you’re teaching them to follow your hand for loose leash walking or to interact with specific objects, targeting is a versatile and valuable skill.
In this video, I’m working with Scooby, an 11-month-old mixed breed. Scooby is a happy pup who enjoys doing his own thing, but once he warms up to you, he’s incredibly affectionate and loves being close. He’s smart and fun to work with, especially when he’s feeling playful and engaged! Click here to see Scooby! https://adopt.adopets.com/pet/59782d7b-9d1f-432e-a57d-255fe7f29fc3?tracking=8690fe30-dfc1-43ed-8585-f069919cedab

🎯 Success in the Bank: Building Confidence in Dog Training 🐾In dog training, “success in the bank” means consistently bu...
10/17/2024

🎯 Success in the Bank: Building Confidence in Dog Training 🐾

In dog training, “success in the bank” means consistently building up your dog’s confidence by rewarding small wins. Every time your dog successfully performs a behavior and is rewarded, it’s like adding a “deposit” into their confidence bank. Over time, these small successes add up, helping your dog become more confident and reliable in their training. The more success your dog experiences, the more motivated they are to keep learning and trying new things.

In this video, I’m spending time with Squiggles, a 2-year-old boxer mix. While this video doesn’t directly demonstrate the concept of success in the bank, you’ll still get to see just how cute and lovable Squiggles is! If you’re looking for a fun and loyal companion, Squiggles might be the perfect fit for your family. You can find more information about him here. https://adopt.adopets.com/pet/671367d5-402c-4d59-82c1-bb7e26f6ffc8?tracking=702df5d9-0bd0-4b03-802c-0a605b44d00b

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Windsor, ON

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