
08/18/2025
✨ Why We Chose the Name Informed Pet Food
When we started our journey, we knew we didn’t just want to make another pet food company. We wanted to create something different—something built on trust 🤝, transparency 🔎, and knowledge 📚. That’s how the name Informed Pet Food was born.
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💡 Knowledge Is Power—for Pet Parents
As pet parents ourselves, we’ve felt the confusion of reading pet food labels:
📜 Long ingredient lists
🧪 Hard-to-pronounce additives
❓ Vague marketing claims
We believe you deserve better. Informed reflects our promise that you’ll always know exactly what you’re giving your pet—and why. ✅🐶🐱
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🌿 A Mission Rooted in Transparency
Our name is a promise:
❌ No hidden fillers
❌ No misleading claims
❌ No unnecessary chemicals
Every product is grounded in research 🔬, guided by science ⚖️, and crafted with integrity.
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🐕🐈 Empowering Better Choices
We go beyond healthy food—we want to empower you with knowledge. 🦴🥩🍖
By sharing not just what we use, but why we use it, we’re building a community of educated, empowered pet parents who understand the link between nutrition and lifelong health. ❤️
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🧭 Why It Matters
Pets can’t choose their food—you choose for them. And the right choice can transform their:
⚡ Energy
🩺 Health
🐾 Happiness
With Informed Pet Food, you’re not just buying a product—you’re joining a movement that values clarity, responsibility, and care. 🌎💚
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✨ At the end of the day, we chose Informed Pet Food because it represents who we are: a brand built for pet parents who believe knowledge leads to healthier, happier pets. 🐶🐱💖