02/15/2021
***ANNOUNCEMENT***
TLDR: Add SuperPoof Dog Training to the list of small businesses shut down due to COVID, at the end of the month.
Last year when I made the decision to return to school full time to finish my degree, I had planned to continue SuperPoof as a part time fun job. But I knew that one day I’d likely end up with a full time “muggle” job that would mean I needed to leave dog training and shut down my business. I planned for at least 2 more years before that point. But COVID has other plans apparently, and is rushing that part of my timeline.
The Alberta government has been, quite frankly, horrendous to deal with. Let me be clear: I 100% understand and agree with restrictions surrounding COVID. And had there been any kind of clear communication this situation could be very different for me. Speaking with other dog trainers throughout Alberta, there’s been a chaotic tangled mess in regards to group training classes. Some agility classes are allowed but others (ran nearly identically, for the record) are not. Some puppy and obedience classes are allowed but others aren’t. Some trainers have even been given a glowing green light to proceed, with strict safety regulations, only to have that plug pulled at the very last second. It’s time-consuming and frustrating for business owners and it’s horribly inconvenient and disruptive for our students. And there is zero rhyme or reason; it seems to depend if you happen to talk to someone who was in a good mood at the time you called, but even that could be revoked with zero notice. Ridiculous is a gentle word for it.
My background and education give me the ability to work with a wide range of clients, but my passion with SuperPoof has really been with getting people into dog sports. I’ve really tried to tap into the pet community, to show that sports don’t have to be uber competitive to be fun and beneficial. Based on feedback from my students as well as my business growth, I’d like to think I’ve largely succeeded in that. But straight up passion and persistence don’t pay the bills, and being unable to run group classes for months has decimated my business. Many of my colleagues have gotten incredibly creative and adapted their businesses so that they are not only surviving, but thriving! But the sheer man hours to do such a feat, it just can’t happen while I’m in school full time. I didn’t return to university just to leave again.
So, I have to shut down SuperPoof Dog Training. I’ll be able to devote even more time to my degree and speed up the long term part of my goals! Maybe down the line, SuperPoof will reappear part time again. But it’s just not feasible for my small business (and so many others) to cling on as our businesses wither away.
***If you’ve been waiting on a class or have an outstanding credit, check your email later today! I’ll be working on full refunds for the next 2 weeks. If by the end of February you haven’t heard from me, please check in! This is a LOT of paperwork and I don’t want to miss anyone.***