
21/09/2025
🩺 86% of pet owners say their pets have positively impacted their lives, even during a cost-of-living crisis.
👉 For pet businesses, this is more than an emotional insight. It shows:
🐾Owners prioritise spending on pets even when other budgets tighten.
🐾Products and services linked to wellbeing (nutrition, enrichment, preventive health, grooming) carry extra value.
🐾Marketing that connects pets with happiness, mental health, and family life will resonate strongly.
How is your messaging targeting the emotional connection pet owners have with their pets and how do you show that you are the solution for their pet needs?
📥 Dive deeper into the Pets in Australia 2025 Report: https://tinyurl.com/3k8wyz5h