11/12/2022
Where has this year gone? We can’t believe it’s only two weeks until Christmas!!!
With that in mind, we thought now would be a good time to explain not only our passion for dogs and our desire to achieve perfection within our products, but also what separates our treats from others on the market.
Firstly, a formal introduction is appropriate.
I am H. The Owner and Founder of H.M. Hound. Dogs and desserts have always formed a huge part of my childhood and my love for them has only grown fonder, culminating in my dream finally becoming a reality. The full explanation of how H.M. Hound came to be is a story for another day.
Jenni is our amazing decorator. With a history in cake decorating, she has been a valuable asset in the production of our gingerbread men. Even though she owns four cats, we know she’s a dog lover at heart. And to her credit, her cats are pretty cool!
Luke is our tech guy. He does all of the background stuff that no one can see, and without him our plans for the future wouldn’t be possible. Since I’ve known him, Luke has had both dogs and cats so it’s safe to say he is an animal lover, always putting them before himself.
Then there’s Kevin. Kevin has been around since day one. Apart from being a general helper, his experience in race car preparation is the key behind our keen attention to detail and the one percenters that push us to achieve greater results. Kevin has two dogs that—from all accounts—love a wrestle.
Now that the introductions are out of the way…
We think the word “QUALITY” is often overused so I’ll do my best to avoid that term. Instead, what separates us is the aforementioned one percenters! Those little details that might not make the greatest of difference individually, but together, that’s where our products really come alive!
Take our gingerbread men for example. When we were drafting our recipe, we studied and trialled countless human versions first to see what elements we liked and wanted to incorporate, before we completely broke down the ingredients lists to seek alternatives that were 100% safe for canine consumption, avoiding all toxic ingredients in even the smallest quantities. After this, it was time to test how these alternatives reacted with the other ingredients. We needed to maintain the desired result in terms of smell, colour and texture without introducing any adverse effects on what we considered desirable. There was a lot of trial and error here, but it was well worth it as we continued our journey for perfection.
What couldn’t be lost in all of this was the very essence of what makes gingerbread exactly that. That is why our gingerbread use all natural and human grade ingredients, including sweeteners and our unique blend on Christmas spices for that unmistakable scent. Through countless hours of research, testing and the many sleepless nights, we’d finally landed on a recipe that we are extremely proud of.
Back to our original explanation of what separates us. I think the short answer is, we don’t aim to sell dog treats, we aim to sell experiences. Experiences for both dogs and their humans alike. The visuals, the sounds, the feel and the smell all play as much a part for us as the taste we’re sure your pup will love. You won’t forget these special moments with your fur babies, these are memories you’ll always hold dear and the ones we’d love to be a part of.
The next time you see treats in a store, ask yourself, has the same care gone into them?
H.
