Chenelle: Professional Pet Sitter Mentor

Chenelle: Professional Pet Sitter Mentor I built and sold a multi-six-figure pet care business.

Now I teach you how to stand out, earn more, and grow stronger without the burnout or wasted years of trial and error.

It gets CRAZY tiring advocating for an industry that has more than half its population not even believing in what you do...
10/08/2026

It gets CRAZY tiring advocating for an industry that has more than half its population not even believing in what you do. Can’t sell a pet business? Laughable? Even being nasty?

If you believe your pet business can’t be sold, then I KNOW one of these two things about you is true

1) your business isn’t taken seriously, you see it is a job you have, you don’t believe in what you have created and maybe you don’t believe in yourself and that’s so disappointing to hear. This industry deserves credit where credit is due. The work you do is important and valued and you should feel that way. You are in control

2) your business isn’t set up properly. You don’t have systems, you don’t have structure, you don’t have profit. You created yourself a job you probably work 24/7 for that one day you’ll have to walk away from with nothing and you know it. So you are nasty to those who have a business actually worth something, and because it’s not your reality you refuse to believe it or cheer for someone else

The pet industry has enough difficulties to face and work through without people having a lack of belief that what they do isn’t worth anything, or industry members being nasty to those who do see it.

Your business can be fully booked, bringing in more revenue than it ever has, with money hitting the account every singl...
08/08/2026

Your business can be fully booked, bringing in more revenue than it ever has, with money hitting the account every single day… and you can still find yourself wondering where the hell all of it actually went.

This is one of the biggest shifts I want pet business owners to make when they start thinking seriously about growth, because revenue is exciting to talk about, but revenue alone tells you very little about the health of your business.

You can have your biggest month ever and still have very little left once you account for wages, super, rent, products, software, insurance, merchant fees, GST, tax and all of the other expenses that come with actually delivering the service.

You can also look at a healthy bank balance and think you’re doing brilliantly, forgetting that a decent chunk of that money is already spoken for.

This is why knowing your numbers matters.

I don’t think every business owner needs to become obsessed with spreadsheets or understand accounting at an expert level, but because you should be able to look at your business and know what it costs to operate, what needs to be put aside, what your labour is costing you, what your margins look like and, most importantly, whether this business is actually making money for YOU.

I don’t care how impressive the revenue number looks on paper if you’re working your arse off, carrying all of the responsibility and still telling yourself there’s ‘nothing left’ to pay you at the end of the week.

A successful business isn’t just one that makes money.

It’s one that knows where that money goes, keeps enough of it, and eventually gives the person who built the damn thing something to show for it.

Owning a business means having conversations that make your stomach turn sometimes, and I think this is one of the bigge...
06/08/2026

Owning a business means having conversations that make your stomach turn sometimes, and I think this is one of the biggest things that holds so many business owners back

We become so worried about upsetting someone, being called unfair, creating conflict or having an awkward conversation that we convince ourselves to wait another week, give another chance, or hope the problem somehow fixes itself. The reality is that most of the time it doesn’t

Every conversation you avoid has a cost. It costs your business money, it affects your culture, it impacts your good employees who are carrying more than they should, it changes your clients’ experience and, over time, it chips away at your confidence as a leader

Being a good employer does not mean accepting poor performance, inconsistent behaviour or conduct that doesn’t align with the standards you’ve set for your business. It means communicating expectations clearly, giving people the opportunity to improve, documenting issues appropriately and making decisions that protect the business you’ve worked so hard to build

The businesses that continue to grow aren’t led by people who never have difficult conversations. They’re led by people who have them with professionalism, fairness and respect, even when they’re uncomfortable.

If you’ve been avoiding a conversation you know needs to happen, consider this your reminder that leadership isn’t about being liked by everyone. It’s about protecting your team, your clients, your reputation and the future of your business.

Your business deserves a leader who is willing to lead.

If you know you have been avoiding these hard conversations, that’s one of the many things I teach + enforce myself in real life, even though it is still difficult for me too. I’d love to support you to take control back of your business.

You can apply to work with me via the link in my bio 🫶🏼

There comes a point where a staff member stops being a payroll expense and starts becoming a business expense.And I don’...
03/08/2026

There comes a point where a staff member stops being a payroll expense and starts becoming a business expense.

And I don’t mean because they’re on a high wage, but because every day they’re costing you something you can’t easily measure. Your time, your energy, your confidence, your team culture and, eventually, your enjoyment of the business you’ve worked so hard to build.

I’ve lived it, and I know how easy it is to convince yourself that hanging on is the easier option. Most of the time, it isn’t.

This week’s podcast episode is all about the hidden cost of keeping the wrong employee, why so many business owners stay stuck for far too long, and how to recognise when someone is costing you far more than their payslip ever will.

Have a listen and let me know what resonates with you most 🌿🫶🏼

I think we need to start talking more openly about the fact that sometimes you can genuinely dislike your business for a...
01/08/2026

I think we need to start talking more openly about the fact that sometimes you can genuinely dislike your business for a while, and that doesn’t automatically mean you’re in the wrong business.

Owning a business isn’t always exciting, rewarding or motivating. Some seasons are hard. Sometimes you’re dealing with difficult clients, staff issues, financial pressure, endless admin, long days and the weight of everyone relying on you. There are periods where you wake up and the last thing you feel like doing is walking through that door, and I think far more business owners experience that than anyone is willing to admit.

The mistake I see people make is assuming that because they’re unhappy, the only answer is to sell, close or walk away. Sometimes that is the right decision, but I don’t think it should be the first one.

The question I always come back to is whether you actually hate your business, or whether you hate what your business has become.

There is a huge difference between falling out of love with your industry and being completely burnt out because you’ve allowed your business to run in a way that no longer serves you. If you’ve spent years undercharging, saying yes to everything, attracting the wrong clients, working ridiculous hours and carrying the weight of every problem yourself, it would be pretty unusual to still love turning up every day.

At the same time, I also think we need to stop pretending that selling a business or choosing a different path means you’ve failed. People grow, priorities change and what suited you five or ten years ago might not be what suits you now. There is absolutely nothing wrong with recognising that you’ve outgrown something, provided you’ve taken the time to work out whether it’s the business itself that’s no longer right for you, or simply the way you’ve been running it

Many of those things can be changed. Prices can be increased, boundaries can be put in place, difficult clients can be let go, better systems can be introduced and the way you lead your business can evolve.

Sometimes making those changes is all it takes to remember why you started in the first place.

01/08/2026

Pet parents - if I have one piece of advice for you it’s this

Have cameras. If you are going to let someone into your home, leave them in charge of your pets, have cameras.

That way from the first instance that ANYTHING seems off, you have some power to act. Even if you feel you have hired the best, most experienced, well-known pet care providers - have CAMERAS.

Any true professional won’t care, in fact, we used to encourage our clients to have cameras for several reasons.

Even when hiring the most ‘professional’ service, the risk is there. Have an emergency contact who can step in, have cameras. So many stories I see like this can be intervened, avoided, stopped … stop being so blindly trusting and actually make your pet care provider work for and earn it.

Force the industry forward. A lot more power is your hands than you realise.

You know what I’m sick of, if you have followed me long enough you would have heard me rant and rave about the lack of s...
31/07/2026

You know what I’m sick of, if you have followed me long enough you would have heard me rant and rave about the lack of standards, regulation, requirements, and integrity in our industry

That’s why I am so pleased to have been invited to be a part of the advisory board for Australian Grooming Safety Standard

A new company who’s whole focus is on setting a standard, and creating a place for accountability and support

AGSS are here to help you be proud of owning and operating a reputable grooming business that priorities the safety and well-being on every dog in your care

It would be great if you could give them a follow and I look forward to sharing more information soon!

I used to think people liked me because I was easy to deal with.I think I was just scared of letting people downSo I’d s...
26/07/2026

I used to think people liked me because I was easy to deal with.

I think I was just scared of letting people down

So I’d squeeze people in, bend my own policies, say yes when I really wanted to say no, and convince myself it was all part of good customer service. It wasn’t.

All I was doing was teaching people that my boundaries were negotiable.

These days I still care just as much. I just don’t make decisions based on whether someone will like them.

Some people won’t, and that’s okay

Because I’d rather build a business that’s respected than one that’s constantly running on exceptions.

I wish I’d learnt that a lot sooner and I’m reminding you now so you can start to empower yourself too

This story absolutely broke my heartNo family should ever have to experience something like this, and no dog deserves to...
25/07/2026

This story absolutely broke my heart

No family should ever have to experience something like this, and no dog deserves to spend their final moments without the people who love them

While we can’t control every outcome in life, stories like this are an important reminder that choosing who cares for your pet is one of the biggest decisions you’ll make as a pet owner

I think sometimes we’ve become so focused on finding the cheapest option, the quickest availability or the person who can “fit us in”, that we’ve forgotten to ask the questions that actually matter

Who is this person?
What experience do they have?
What standards do they hold themselves to?
Do they have procedures in place if something goes wrong?
How do they monitor animals in their care?
How do they continue their education?
What do other clients say about them?

Being a true professional isn’t just about having a business name or a page. It’s about recognising that every single animal in your care belongs to someone’s family, and treating that responsibility with the respect it deserves

As pet owners, I also think we have a responsibility.
The professionals who invest in education, insurance, safety systems, quality equipment, ongoing training and high standards often aren’t the cheapest. They never will be

That’s because doing things properly costs money.
Supporting businesses that genuinely invest in raising the standard of care doesn’t just benefit your own pet. It helps lift the entire industry

It encourages more businesses to invest in education.
More businesses to improve their facilities. More businesses to put welfare before profit. And ultimately, it creates a safer industry for every pet and every family

Every time we choose a professional because we value quality over convenience or price, we’re voting for the kind of pet industry we want to see

Our pets trust us to make these decisions for them

Let’s choose the people who have earned that trust

I’m ready when you are. To stop guessing, hoping, procrastinating and fearing. My favourite thing about talking to so ma...
22/07/2026

I’m ready when you are. To stop guessing, hoping, procrastinating and fearing.

My favourite thing about talking to so many business owners and supporting them is watching their confidence bloom.

People who were scared to stand up for themselves, nervous to price rise, hesitant to enforce policies, unsure if they were making the right choices so burying their hands in the sand … now excited, reignited in their business and taking back total control

You can join our community for as little as $40/ week (AUD) just message me to ask how 🫶🏼

Higher support does exist via application only and the spaces are limited to 3 only at max per month

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Sunshine Coast, QLD
4557

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Tuesday 9am - 5pm
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