Chenelle: Professional Pet Sitter Mentor

Chenelle: Professional Pet Sitter Mentor I built and sold a multi-six-figure pet care business.

Now I teach you how to stand out, earn more, and grow stronger without the burnout or wasted years of trial and error.

If you’re on my newsletter list, you’re about to get a pretty tough announcement from me tonight. If you’re not, you’ll ...
13/06/2026

If you’re on my newsletter list, you’re about to get a pretty tough announcement from me tonight. If you’re not, you’ll hear about it in a week or so

I’m not going anywhere, but things are going to look intentionally different 🫶🏼

More for you, more for me, yet better balance 🌿😌

12/06/2026

Time and time again I will put my own advice into action and IT WORKS.

I will say though, this is a complete consequence of HARD WORK. Things like this don’t just easily happen with insider knowledge. You use the insider knowledge to lock in and make it happen

The difference is a lot of people lock in with no clue and no guidance. So which are you?

I love seeing businesses get specific with their marketing, I really do… Trying to speak to everyone rarely works. The b...
11/06/2026

I love seeing businesses get specific with their marketing, I really do… Trying to speak to everyone rarely works. The businesses that stand out know exactly who they’re talking to and aren’t afraid to say it.

However, would your ideal client actually describe themselves using the words you’ve chosen? I recently came across a business targeting ‘fussy dog mums’

I completely understood who they were trying to attract. They’re not trying to attract every dog owner. They’re trying to attract the people who care deeply about their dog’s wellbeing, who want personalised service, who pay attention to the details and who are willing to invest in quality care.

But would those people actually call themselves fussy?? … Probably not.

Most would describe themselves as:

• Caring
• Devoted
• Attentive
• Particular
• Thoughtful
• Conscientious
• Dedicated
• Invested
• Quality focused
• Discerning
• Selective
• Passionate about their dog’s wellbeing
• Someone who treats their dog like family

The idea isn’t to make your marketing broader, it should be to make it more accurate. The best marketing helps them recognise themselves in your message

So before you write your next headline, bio or website tagline, ask yourself this; Am I using the words I would use to describe my ideal client, or the words they would use to describe themselves?

Sometimes the difference between a message that converts and one that doesn’t comes down to a single word

One of the biggest mindset shifts I ever made in business was realising that I couldn’t save my way to the goals I wante...
09/06/2026

One of the biggest mindset shifts I ever made in business was realising that I couldn’t save my way to the goals I wanted 🪴

Of course, being financially responsible matters. You should know your numbers, avoid unnecessary spending and run a healthy business

But there comes a point where cutting costs isn’t the answer anymore. Most business owners spend far too much time trying to save $50 and not nearly enough time figuring out how to make an extra $500

Growth comes from; increasing revenue
More leads
Better conversions
Higher price
Stronger offers
More visibility

Instead of constantly asking where you can spend less, start asking where you can create more opportunity.
That single shift can completely change the trajectory of your business

What’s one thing you could do this week to make more money rather than simply save it 😌

Handling a price critique should be that simple No apologies, no ‘I’m so sorry’, no ‘I can do you a better deal’. Simply...
07/06/2026

Handling a price critique should be that simple

No apologies, no ‘I’m so sorry’, no ‘I can do you a better deal’. Simply a quick confident response that gives some insight and enforces that I won’t be backing down

Now, from fear of losing him as a client, from fear of losing that minuscule income, most people will bend here. Do not forget - you actually need to be able to sustain your business and life. Otherwise my suggestion to you is to start a charity instead

Sure I could keep the prices low, but I want the salon to be able to grow and actually pay the bills (of which we have MANY) so do I mind that we are ‘too expensive’ for one man and his two dogs - honestly, not really. There are plenty of other options for him, just like there are many other clients out there for us.

Also I do wonder if this person would walk into Mercedes, declare the cars are too expensive, and leave. Would he walk into Hermes’ and declare the bags are too expensive and leave? I HIGHLY doubt it.

It’s not that WE are overpriced. We simply are not for everyone, and if that causes some people to have an actual reaction rather than moving along, well that says more about them than it ever will us, and more than it ever will YOU.

You’re not too expensive, you’ve triggered the wrong people 💁🏻‍♀️

I spent almost 10 years building a pet business from the ground up The early mornings, the late nights, the staffing iss...
07/06/2026

I spent almost 10 years building a pet business from the ground up

The early mornings, the late nights, the staffing issues, the cancellations, the difficult clients, the marketing, the mistakes, the wins and everything in between.

That business grew into a multi six-figure company before I successfully sold it and moved into mentoring other pet business owners and purchasing another pet business

Now I help pet sitters, dog walkers, groomers, trainers and pet care professionals build stronger, more profitable businesses without spending years figuring it all out the hard way.

If you’re tired of wondering where your next enquiry is coming from, struggling to convert leads into paying clients, or feeling like you’ve hit a ceiling in your business, it might be time to get some support.

Because the businesses that grow aren’t always the most talented.

They’re usually the ones willing to learn faster, implement faster and stop trying to do everything alone.

If you’re ready to get serious about growing your pet business, send me a message and let’s have a chat.

A few years ago, a 4-star review would have ruined my entire day 😩I would have overanalysed every word, questioned every...
05/06/2026

A few years ago, a 4-star review would have ruined my entire day 😩

I would have overanalysed every word, questioned every decision, and convinced myself it meant something far bigger than it actually did 🥴

Today, I see it differently

Of course I care when a client isn’t completely happy. Every business owner should. Feedback matters, and if there is something we can improve, we should always be willing to listen.

But I’ve learned that one person’s opinion is only one piece of the puzzle.

A potential client doesn’t just look at one review. They look at your website, your social media, your photos, your communication, your other reviews, your reputation, and the way you show up consistently over time.

People are capable of making their own judgement.

One less than perfect review doesn’t erase hundreds of happy clients, years of hard work, or all the things you’re doing right.

If you own a business and you’ve recently received a review that stung a little, take a breath, respond professionally, learn what you can, and keep moving forward. Perfection is not the goal.

Building a business that consistently delivers value is, sometimes that means accepting that not everybody will leave 5 stars 🪴

I bought this grooming salon at the start of May and I’ve made a commitment to share the journey very honestly, not just...
01/06/2026

I bought this grooming salon at the start of May and I’ve made a commitment to share the journey very honestly, not just the polished version that’s the highlight reel of BS

Week 1 we did $3,725.
Week 2 we did $3,565, despite being closed for a day.
Week 3 we climbed to $4,400.
Week 4 reached $5,412.
And week 5 is currently projected to finish at $5,800.

What I find interesting isn’t just the increase in revenue. It’s seeing where it’s actually coming from. Over the last 5 weeks we’ve refreshed the salon, updated the signage, improved the presentation, become far more active on social media, started showing the team and their work more consistently, improved communication, and focused heavily on building trust with both existing and potential clients.

We’ve had previous clients come back after seeing the changes online. We’ve had people comment on how much they enjoy being able to see behind the scenes and get to know the groomers before they book. We’ve had compliments on the transparency, the professionalism, and the direction we’re taking the business.

None of this happened because of one big marketing campaign or some secret strategy.

It happened because lots of small things were improved consistently. The reason I’m sharing this isn’t to brag. In fact, it’s because I think coaches should be willing to show their own work.

I spend every day teaching pet business owners about visibility, positioning, client experience, community engagement, and building trust. Everything we’ve been implementing in this salon is exactly what I teach inside my mentoring programs.

Not because it’s trendy, not because it’s complicated, because it works! Business growth is usually far less glamorous than people think. Most of the time it’s simply showing up, making improvements, being visible, building relationships, and repeating that process long enough for the results to compound.

Five weeks doesn’t make a success story, but it does show what’s possible when you stop looking for shortcuts and start focusing on the fundamentals.

Can I show you how to do this? Yes. Do you need to put the effort in to make it work, also yes. But I’m keen if you are

This is why I do what I do. I AM so damn good at my job and I will always support this industry as best I can I love off...
01/06/2026

This is why I do what I do. I AM so damn good at my job and I will always support this industry as best I can

I love offering my insight and experience to everyone willing to put the effort in and run a professional business 🫶🏼

30/05/2026

Thank you so much for having me on podcast to chat about buying the salon 🫶🏼

I even more so appreciate that you let me have my coffee during the ep because it was quite early for me hahaha

Always nice to be a guest with someone else and chat more about my passion, which is this industry 🪴

You can find the link on The Profitable Dog Groomer page or in my current story

Address

Sunshine Coast, QLD
4557

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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