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The Fur Edit

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Australia
Geelong, VIC
The Fur Edit

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The art of living with pets. Everyday home essentials for life with pets. Shop The Mitt here >>
www.thefuredit.com.au

Home of the NEW SmarteePetz Interactive Cat Toy. We are an Australian owned Company, operating from Geelong, VIC. We provide our 100% assurance that our products are quality tested and loved by happy pets and pet parents Australia wide!

23/10/2026

Enjoying your home while cleaning up the muddy paws and endless amounts of pet fur feels impossible sometimes 💛

18/10/2026

I’m so grateful for your orders have started coming in 💛 Seeing you using the Mitt in your own home when it arrives is going to bring me so much joy, I just know you’ll love it & I can’t wait to see the results!

15/10/2026

Ahhh. A fur free home. FINALLY. Because having a beautiful home + pets can co-exist with The Fur Edit.

$40 inc free shipping. Link in bio to SHOP NOW.

catcommunity

20/08/2026

Trust me, you don’t want to miss this. Having pets + a clean home co-existing together will soon be possible.

Link in bio to join our waitlist! 👆

13/08/2026

If you have pets who shed, you already know this.

One scratch session = fur on the mat, couch, clothes, carpet, air… somehow even inside your coffee!!

Is this you too? We have a solution arriving very soon! Join our waitlist to see what it is before anyone else!

22/07/2026

What is that one thing nobody tells you before welcoming a furry, fluffy new pet into your home?
Oh yeah, how much fur/pet hair you’ll have to clean up daily to get your home looking liveable 🤦🏽‍♀️!

Tag a friend below who constantly complains about this! 👇

20/07/2026

Want to follow along and watch us build this brand from scratch? (Seriously, hit follow before the algorithm sends us apart and we never meet again 😂)

Building a new Australian pet brand from scratch takes time, patience and perseverance. But every challenge so far has been a growth opportunity,
and I’m here for it!

Thank you to the 475 of you following along this journey, especially those following from the Grumpy Gus days. Your loyalty means so much and I value each and every one of you!

If you’re a busy pet owner to a beautiful fluffy fur baby, who also takes pride in keeping your home beautiful, we’ve got something special coming for you.

Our EARLY ACCESS sign ups are now open for anyone wanting to be the first to shop when our first product goes live. The link is in the bio 👆

13/07/2026

A bit of a stressful day today.
Trying to work out my ‘launching soon’ web page 🤯 This is the final screenshot before I packed up and gave in for the day 😂 AND THEN something amazing happened …
I received a lovely surprise that our woven labels are ready! 🥳 These had to be re-made as I was not happy with the quality of the first batch. Offering my customers a range of high quality products is a strong value of mine and something I will not compromise on!
Step by step this business is slowly coming together, and we are inching closer and closer to launching!

10/07/2026

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Address

Geelong, VIC

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