Photo Biz Xposed

Photo Biz Xposed Pro photographers share exactly how they market, advertise, and promote their wedding and portrait photography business so you can learn and succeed.
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18/08/2025

💥 New episode is live — and this one’s for anyone curious about what’s really possible with a pet photography business.

After transitioning to dog photography just two years ago, UK-based photographer Jon Mills has built a thriving brand that turned over just under £200K last year — 95% from Facebook WANTED ads.

We dig into:

– Why moving into a studio was the turning point for IPS and bigger sales

– How discovery calls qualify the right clients and save hours of wasted time

– The no-pressure sales policy that actually drives client confidence (and bookings)

– Facebook ads that keep enquiries flowing without crazy ad spend

– Coffee, dogs and partnerships — the simple, local collaborations creating a win–win opportunity

🎧 Listen here:

https://photobizx.com/630

If you’ve been wondering what can happen when you commit to a niche, price with confidence, and put the right systems in place — this episode will spark plenty of ideas.

Can’t wait to hear your takeaways after listening.

11/08/2025

💥 New episode is live — and if you’ve ever questioned your ability, sanity, creativity or skills as a photographer, this one’s for you.

Patrick Fore has had a well-paying photography role with a huge guitar company with access to all things photography. It sounded like a DREAM job for any creative photographer. Yet chasing the “dream job” burned him out completely.

In this conversation, he opens up about what nearly broke him, what he changed, and why his business — and life — are better than ever.

We get into:

• The burnout signs most photographers miss until it’s too late
• Why walking away from a six-figure salary was the best move he ever made
• How SEO brought clients from a standing start
• The not-so-glamorous truth about unpaid invoices and creative control
• Why personal projects might be the smartest business move you make this year

🎧 Listen here:

https://photobizx.com/629

If you’ve been feeling the strain, stuck in busywork, or wondering if there’s a better way — Patrick’s story could be the reset you need.

04/08/2025

💥 New episode is live — and this one’s for any photographer who’s ever felt stuck trying to follow the rules of what a wedding business "should" look like.

Liam & Dominique Shaw of York Place Studios have built something different to the usual— a successful creative documentary brand, born from street photography and fuelled by trust, clarity, and a serious love for storytelling.

We get into:

– £4K weddings — how they built a business around their vision
– Why fewer weddings led to more freedom, creativity and income
– Their unposed, unscripted approach — and how they make the moment (not just capture it)
– What keeps bookings flowing
– Why ego has no place in a team that actually works

🎧 Listen here:

https://photobizx.com/628

This one will hit home if you’ve been questioning the hustle, craving more meaning, or wondering if there's a different way to grow your wedding business.

28/07/2025

🎧 New episode is live — and Kenny will challenge you with his ideas of what actually works in a photography business.

Kenny Martin (aka The Studio Doctor) has been around long enough to see all the trends come and go.

But it’s his focus on fundamentals — smart promotions, strong client journeys, and steady, consistent, regular profit — that’s helped photographers grow businesses that last.

We get into:

🧭 The 7 client touchpoints that make or break your bookings and sales
📉 Why under-qualifying outperforms over-qualifying leads
💻 Why digital files shouldn’t be offered (or even mentioned) on your price list
📞 The old-school marketing tool that still brings results (yep, telesales)
🛍️ How a pram shop promo filled his diary — and how to think like this
📊 The real numbers photographers should be tracking (but usually aren’t)
🧠 Why your sales process before the shoot matters most
⚖️ The power of doing less — but doing it better

If you’ve been questioning your strategy, second-guessing your promos, or feeling the pressure to keep chasing more — this episode is a great reset.

🎧 Listen here:
https://photobizx.com/pbx627-premium-kenny-martin

Let me know what stands out for you — always love hearing your thoughts.

20/07/2025

🎧 New episode is up — and this one’s for anyone who’s ever second-guessed their strategy, especially when it’s actually working.
Susan Renée has been running successful Facebook giveaways for years… filling her calendar, booking return clients, and building a successful business in the process.
Then another coach told her to stop — that giveaways were cheapening her business.
What followed was a tough year, some personal loss, and a whole lot of doubt.
That’s when Susan reached out in this Group, and I connected her with Kim Hamblin.
With Kim’s help, she dove into the numbers, reverse-engineered her ad strategy, and came out the other side clearer, more confident, and ready to back herself fully.
In this episode, we chat through:

💥 Why giveaways still work — when you run them correctly

💥 How Susan’s nurture system turns free leads into repeat clients

💥 What really shifted her mindset and got her excited about her business again

💥 Her plans to reclaim weekends while still hitting income goals
If you’ve ever felt unsure about your offers, ads, or marketing approach — I reckon this one will hit home.

🎧 Listen here: https://photobizx.com/626
Love to hear what stands out for you!

07/07/2025

💥 New episode is live — and this one’s going to hit home for anyone frustrated with Facebook Ads.

Brennan Haelig, founder of the marketing agency Jump Start ROI, shares how to get better results for less, without the smoke and mirrors.

We get into:

– How one photographer's (who you know) session leads dropped from $20 to $3.50
– Brennan’s go-to ad formula that works right now
– The real story on Facebook vs TikTok, Google and LinkedIn for local leads
– How to stop wasting money on ads and build a sustainable way to grow

🎧 Listen here: https://photobizx.com/624

Ever wondered which ads are best for photographers, how to target correctly, how to reduce lead costs, and so much more about ads... this episode is for you.

Keen to hear what you think!

Big thanks to John Glaser for making me aware of Brennan!

30/06/2025

🎙 New Episode Out Now! Brianna Shrader shares everything about her recent marketing campaign after taking Laurie Brown’s 40 Over 40 Masterclass.

Brianna just wrapped up her Stories of Motherhood Gala — and if you’ve seen the 2-minute highlight film her PR team produced, you know how incredible it looked!

But it wasn’t all smooth sailing.

Brianna emailed me to say:

“Well... I did it!!! There were a lot of things against me when I kicked this campaign off, and I learned a LOT. It didn’t pan out to be the big money-maker I’d hoped for, but I’m already planning next year. Through everything I learned and all the material I have from it, I know round two will be even more successful.”
That’s exactly why I asked Brianna back on the podcast.

Because this is the reality most photographers face — the lessons, the resilience, and the real behind-the-scenes of a campaign that didn’t hit every metric, but still built an incredible foundation.

In this interview, Brianna shares:

✅ How she turned a challenging campaign into a powerful learning experience
✅ Why she chose motherhood over a proven 40 Over 40 offer
✅ Her PR strategy and that $7,500 sponsorship
✅ Why connection matters more than perfection
✅ How to adapt a proven template into something that feels authentic for you
✅ And plenty more you can use to build your own passion-fuelled, profitable project

👉 Listen here: https://photobizx.com/brianna-shrader-behind-the-scenes-of-a-40-over-40-campaign/

I know you’ll find Brianna’s story as motivating as I did — love to hear your thoughts and see your questions after you get a chance to listen

23/06/2025

💥 New episode is live — and this one will hit home for anyone feeling overworked, stretched, or just done doing everything yourself.
Sara Monika shares how outsourcing helped her reclaim a ton of time and how to get set up with your own VA.
We get into:

– The 3 signs it's time to outsource (and what it’s costing you if you don’t)
– How Sara went from 15-hour days to part-time hours and more income
– Her workflow with a VA and editor — simple, clear and scalable
– The ethical side of outsourcing (including how and why she works with editors in the Philippines)
– The mindset shift that changed everything for her and her business

🎧 Listen here: https://photobizx.com/622

If you’ve been resisting outsourcing or are unsure where to even start — this episode will change that.

Love to hear your thoughts on this one.

15/06/2025

🎧 New Episode is Live: 620 – Lewis Fackrell: The Hybrid Advantage and Why Couples Want Photo and Video Together
This one’s for you if you’ve ever wondered how to offer both photo and video without burning out, overcomplicating things, or turning into a full production house.⁠
Lewis shares how he’s built a simple, streamlined business that delivers both — and why his clients love it... and so does he!
He’s shooting solo, creating emotional edits, upselling without the push… and getting real results.
No big team. No pressure tactics. Just smart systems, a great client experience, and a clear understanding of what couples actually want.
We covered everything from:

✅ The upsell strategy that actually works
✅ Why “hybrid shooter” means nothing to clients (and what to say instead)
✅ How he captures both photo and video solo
✅ The tech setup that keeps things simple
✅ and yep… the camper van turned editing suite 🚐
Can’t wait to hear what you take from this one — and how you might apply it in your own biz.

Here’s the link to listen: https://photobizx.com/620
Love to hear what resonates with you!

09/06/2025

🎧 New Episode is Live: 620 – Lindsay Baca: From Burnout to Booked Out Photographer
This one’s a beauty — and not just because Lindsay’s work is stunning (seriously… go check out her site if you haven’t already).
⁠.
What really got me was her story. From juggling three brands to going all-in on one niche, rebranding, raising (doubling!) her prices, and building a $240K+ business — all while parenting two young kids and keeping her sanity.
⁠.
She’s simplified, refined, and grown a business that fits her life.
No studio. No team. Just a great system, a great client experience, and doing what she loves.
We covered everything from:

✅ the mindset shift that changed everything
✅ how showing products early leads to bigger sales
✅ the SEO moves that got her found
✅ turning clients into print-buying superfans
✅ and yes... why there’s a treadmill under her desk 😅
Can’t wait to hear what you take from this one — and how you might apply it to your own biz.
Here’s the link to listen: https://photobizx.com/620
Love to hear what resonates with you!

26/05/2025

🎧 New Podcast Episode: Marcus Anthony — Offers, Not Products: Rethinking How You Sell Photography.
What if the reason your leads aren’t converting… is because you’re selling the wrong thing?
In this week’s episode, Marcus Anthony is back — and he's completely rethinking how photographers sell.
Spoiler: it’s not about packages, print credits, or products. It’s about building irresistible offers that speak directly to what your clients actually want.
We dive into:

✨ How Marcus hasn’t picked up a camera in over 15 months — and why that’s helped his business grow

📍 His pop-up studio model (no long-term leases, fast launches in new cities)

📊 The only numbers he tracks: cost per lead, conversion rate, and average sale

🎯 Why “being generous” in your offers can lead to more profit, not less

👥 How he trains photographers to shoot in his style and stay on-brand
💡 And what he’s doing to make the business run without him
This one will challenge the way you think about business!
🎙 Listen to the full interview here: https://photobizx.com/618
Love to hear what hits home for you in this one... especially if you are for or AGAINST giveaways 👇

19/05/2025

🎧 New Episode Just Dropped!
I’ve got a ton of time for this week’s guest — Tom Trevatt — who first reached out back in 2021 looking for guidance and a few recommended interviews.
Fast forward to now… he’s built a multi-six-figure headshot photography business in central London, landed a $200k contract with a global law firm, and has big plans for what’s next.
This is a good one if you’re curious about:

— What it really looks like to go from part-time to fully booked
— Making money and building a life you actually want
— Studio decisions, pricing strategy, burnout, Google ranking and more
👉 Listen here: https://photobizx.com/617
Love to hear your thoughts on this one! Some fantastic insights in Tom's story and journey.
And huge thanks to Tom for coming on and being so generous with everything he shared... and for how late he stayed up to record this. 😬

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