20/10/2026
🐾 ROUGH COATS AREN’T ALL THE SAME!
From the scruffy Jack Russell to the handsome Schnauzer, rough coated dogs have plenty of character; and their coats have their own unique needs, too! ❤️
Swipe through to meet four of our rough coat breeds and discover what makes each coat special:
🐶 Jack Russell Terrier - That rugged, wiry look needs the right care to keep the coat clean and manageable.
🐕 German Shepherd - A dense double coat means plenty of loose fur to manage, especially during shedding season!
🤍 West Highland Terrier - That distinctive coarse, white coat needs regular attention to keep it looking its best.
🐾 Schnauzer - Their iconic wiry coat and gorgeous facial furnishings deserve a little extra grooming attention.
✨ Why does coat type matter?
Because choosing dog grooming products shouldn’t be guesswork! Different coat types have different needs, which is why we formulate our Serotoninkc ranges specifically for individual breeds.
We believe your dog’s coat deserves more than a one-size-fits-all approach.
💬 Which of these four breeds shares your home? Let us know in the comments, and tell us which breed you’d love to see next 🐶❤️