29/10/2026
🚨 WE OWE YOU AN APOLOGY! 🚨
Apparently, we know how to make dog treats but telling time across Australia? Not our strongest skill. 🤡
We noticed a LOT of you visiting our website at 6pm last night, but strangely, not nearly as many at 7pm for our big launch.
Well, mystery solved. 🕵️♀️
It has been brought to our attention that 7pm AEST is NOT 7pm for everyone in Australia. Who knew?! (Apparently everyone except us.)
You see, here in Queensland, we don’t believe in daylight saving. The clocks stay put, the cows remain unconfused, and we just carry on with our lives. 🐄☀️
Meanwhile, our friends down south have decided to live an hour in the future.
So when we said 7PM AEST, what we actually meant was:
🩷 7PM Queensland (AEST)
🩷 8PM NSW, VIC, ACT & TAS (AEDT)
🩷 7:30PM South Australia (ACDT)
🩷 6:30PM Northern Territory (ACST)
🩷 5PM Western Australia (AWST)
To everyone who showed up an hour early thinking they’d missed the launch, WE ARE SO SORRY! 😭
We promise we’re much better at freeze-drying treats than navigating Australia’s five different time zones.
Moving forward, we’ll make our launch times clearer so nobody has to do mental gymnastics just to buy their dog some snacks.
With love, apologies and absolutely no concept of daylight saving,
Deanna & the dogs 💜
P.S. The treats are live now, no time-zone calculations required. 🛍️
