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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

LifeWise

The all Australian and most technically advanced holistic and all natural food for dogs and cats.
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29/10/2026

Mate’s ready for Halloween. Are you? 🦇🐾

Share a photo of your pet in their spookiest, silliest, or most creative costume — or tell us their scariest “trick or treat” story in the comments. However your pet gets into the Halloween spirit, we want to see it.

Our favourite entry (picked by the LifeWise team) wins a 9kg bag in the flavour of their choice. 🎃
How to enter:
🐾 Post your photo as a comment, or tell us your pet’s scariest story below
🐾 Tag a friend whose pet needs to see this
🐾 Entries close Sunday, November 1st at 11:59pm AEDT — winner announced Monday

Bonus: drop your pics in our Story too and we’ll be sharing our favourites all weekend.

This promotion is not sponsored, administered, or associated with Instagram or Facebook.

Hashtags:

(T&C): GIVEAWAY TERMS: One entry per account. Winner selected by the LifeWise team based on creativity — this is a game of skill, not a game of chance. Entries close Sunday, November 1, 2026 at 11:59pm AEDT. Winner announced in the comments and contacted via DM within 48 hours. Prize: one 9kg bag of LifeWise dog or cat food, flavour of winner’s choice. Not redeemable for cash. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram or Facebook.

23/10/2026

Caption:

Pre, pro, post… what’s the difference? 🦠🐾

🌱 Prebiotics: fibre that feeds the good bacteria
🦠 Probiotics: the good bacteria themselves
✨ Postbiotics: what those bacteria produce to support gut health

Our Purple Boost adds probiotics to your pet’s daily routine for a happier tummy 💜

Swipe to learn more 👉

21/10/2026

Not all fats are created equal 🐾

Omega-3 and Omega-6 are essential fatty acids. Dogs and cats can’t make the basic forms on their own, so they need to get them from their food. Cats need extra help: unlike dogs, they can barely convert some omegas, so they rely on animal-based sources.

✨ Skin & coat: omegas help maintain a healthy skin barrier and a soft, shiny coat
🧠 Brain & eyes: DHA (Omega-3) supports brain and vision development in puppies and kittens
🦴 Joints: Omega-3 helps support comfortable movement as pets age
🛡️ Immune balance: too much Omega-6 relative to Omega-3 may promote inflammation. A good balance helps support a steadier immune response

Swipe through to learn more 👉 and show us your pet’s shiny coat in the comments! 📸

16/10/2026

The beginning of a great weekend Dog Lovers Festival Melbourne! Come down and see the team right near the entrance at stand D206 🐾 🐶

Saturday and Sunday
Doors open 9:30am - 5pm

16/10/2026

A higher protein number on the bag doesn’t tell you where that protein comes from, or how much of it your dog can actually absorb. Bill breaks down what the guaranteed analysis leaves out, after 40+ years formulating pet food.

What pet food myth do you want Bill to bust next? Tell us below 👇

15/10/2026

The Dog Lovers Festival hits Melbourne this weekend and we’ll be there both days.

Come say hi to the LifeWise stand. The team will be on hand answering your nutrition questions face to face.

17-18 october stand D206

Drop a comment if you’re planning to swing by. We’d love to meet you.

13/10/2026

A question we hear a lot from pet parents: does raw really mean more nutritious than kibble? Here’s what actually happens to nutrients during extrusion. The mechanism, not the marketing.

Kibble is made through extrusion: short bursts of heat and pressure, not a slow simmer. That process gelatinises starch and breaks down anti-nutrients, and in one peer-reviewed study on grain-free diets, it even left amino acids easier to digest than the raw ingredients going in.

It’s not loss-free, though. Some heat-sensitive vitamins do decline during processing, which is exactly why formulators build that expected loss into the premix from the start.

Did any of this surprise you? Tell us below 👇

12/10/2026

This kitten found the bag before anyone could pour the bowl 🐾
Apparently sharing isn’t really his thing.
Tag someone whose cat would do the exact same thing 👇

04/10/2026

What a fun final day Melbourne Royal Show! ‘Dan the dog food man’ had the joy of choosing the prettiest girl in today’s competition ☺️
That’s a wrap for our sponsorship for the All Breeds Championship Dog Show 2026!! See you next year! 👋

02/10/2026

Poop's the big one, but it's not the only sign your dog's food is doing its job. Bill runs through six more, each one just as telling:

Coat and skin: dull or flaky can mean fats and proteins aren't being absorbed.
Energy: steady beats a dog who crashes mid-afternoon.
Weight: needing way more food than normal to hold it usually comes down to digestibility.
Gut microbiome: a food that digests well also feeds the good bacteria behind it.
Appetite: picking at food or losing interest often means it's not sitting right.

Which one have you noticed with your own dog? Tell us below.

Address

600 Gregory Terrace, Bowen Hills
Brisbane, QLD
4006

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.lifewisepetfood.com/

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