01/10/2025
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It is with a mixture of both sadness and excitement that, after 12 incredible years, we have made the decision to pass on the baton for the Victorian Winter Fair (VWF) to the team at International Dairy Week.
As founders of this event, itβs not easy to say goodbye, but we are filled with pride as we look back on everything that the show has achieved. The VWF began as a simple idea shared between four friends Clare and Stu Modra, Adam Dee, and Rus Robins, during a casual evening over a meal and a few beers. What started as a lighthearted conversation about creating something special in our industry quickly blossomed into a full-fledged event. Initially, the show was only intended to be a one-off event, but as often happens with great ideas, the industry had other plans.
Each year, the VWF grew beyond what we could have imagined, becoming a major event that brought together farmers, exhibitors, sponsors, and dairy enthusiasts from all over. What started as a small gathering turned into a must-attend event on the agricultural calendar, and that growth wouldnβt have been possible without the unwavering support of everyone involved. From our dedicated exhibitors to our loyal sponsors, and of course, the magnificent Holstein cow at the heart of the show, each of you has played a crucial role in making this event what it is today.
Looking back on all the memories, the late nights of planning, the excitement of seeing the show come together, and the joy of seeing new friendships forged every year, we feel incredibly grateful. Itβs been a labour of love, and itβs something we will always hold close to our hearts. As we pass on the responsibility to new owners, we are confident that the VWF will continue to flourish in the years to come. Weβve seen the passion and commitment that the team from IDW brings to the table, and we have no doubt that they will take the show to new heights. We wish them nothing but success and are excited to see where they take the event in the future.
To everyone who has supported the Victorian Winter Fair over the years, we want to express our deepest thanks. You have all been part of the story, and your involvement has made this journey so special. Whether youβve been with us since the beginning or joined us along the way, we appreciate your contributions and your passion for the industry. Hereβs to a bright future for the VWF, and to all of you whoβve made it possible. Weβll be cheering on the next chapter from the sidelines, filled with pride for what weβve built together.
Kind Regards
Clare and Stu Modra
