06/11/2026
First impressions matter 🤝 but what really stands out when meeting someone for the first time?
For our latest survey with Institute for Marketing and Consumer Research, we introduced participants to either Alexander or Anna in a hypothetical scenario. Although consistent information about Alexander and Anna was provided, Alexander was rated higher than Anna overall. The respondents' gender on the other hand didn't impact the results.
What matters to you in a first impression❓