Dare is an Emarati fashion brand that was created in 2015 after a long journey in following the drea Be Chic, Bold, and Noble.
Today Dare Brand is the first Emarati fashion brand that carries forward a lot of equestrian values, as well as unique and creative touches that would entice you and excite you to be part of the equestrian culture. Our vision is to strategically lead the nobility of equestrian with innovation in the most exclusive way. With Dare, change your hobby to an adventure and feel the nobility, change the style of success, and feel the charm of achievements.
26/08/2025
Just 3 days till the doors open at ADIHEX! 🤩 We can’t wait to welcome you to the world of DARE, where equestrian spirit meets modern design. 🪡
🗓️ August 30th - September 7th
🕚11 AM - 10 PM
📍 ADNEC Abu Dhabi Center
🐴 Find us at Stand 12-190 in Hall 12
25/08/2025
Will we be seeing you at ADIHEX this year? Come explore our latest collections and experience the elegance of DARE! We can’t wait to meet you all.
🗓️ August 30th - September 7th
🕚11 AM - 10 PM
📍 ADNEC Abu Dhabi Center
🐴 Find us at Stand 12-190 in Hall 12
🐴❤️ #2025
25/08/2025
We’re thrilled to announce that DARE will be proudly featured at ADIHEX 2025 – the largest exhibition of its kind in the region, celebrating equestrian heritage, innovation, and design. Join us as we showcase our bold fusion of fashion and riding culture. 🏇
🗓️ August 30th - September 7th
🕚11 AM - 10 PM
📍 ADNEC Abu Dhabi Center
🐴 Find us at Stand 12-190 in Hall 12
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TODAY DARE BRAND IS THE FIRST EMARATI FASHION BRAND THAT CARRIES FORWARD A LOT OF EQUESTRIAN VALUES, AS WELL AS UNIQUE AND CREATIVE TOUCHES THAT WOULD ENTICE YOU AND EXCITE YOU TO BE PART OF THE EQUESTRIAN CULTURE. OUR VISION IS TO STRATEGICALLY LEAD THE NOBILITY OF EQUESTRIAN WITH INNOVATION IN THE MOST EXCLUSIVE WAY. WITH DARE, CHANGE YOUR HOBBY TO AN ADVENTURE AND FEEL THE NOBILITY, CHANGE THE STYLE OF SUCCESS, AND FEEL THE CHARM OF ACHIEVEMENTS. BE CHIC, BOLD, AND NOBLE.
IN LIGHT OF THE PROSPERITY OF THE UAE’S EQUESTRIAN SPORTS AND THE INTEREST OF ITS RULERS IN SUCH A LUXURIOUS ACTIVITY; IT WAS IMPORTANT TO PUT THE UAE ON THE MAP IN TERMS OF FASHION AND EQUESTRIAN BRANDS TOO.
IN FACT, THAT WAS THE SOURCE OF INSPIRATION FOR THE HORSE RIDER, FASHION DESIGNER AND POET AMAL ALI AL SAYEGH WHO DECIDED TO FIND DARE AS THE FIRST EQUESTRIAN FASHION BRAND WITHIN THE UAE. DARE WAS FORMALLY ESTABLISHED IN 2015 WHILE ALSAYEGH WAS INVESTING HER TIME STUDYING FASHION BRAND MANAGEMENT AT THE LONDON UNIVERSITY OF FASHION AND FINISHING UP HER MASTER DEGREE IN QUALITY MANAGEMENT AT WOLLONGONG UNIVERSITY IN DUBAI.
CASUAL HORSEMEN/HORSEWOMEN, JUMPING INDUSTRY RIDERS AND GENERAL RIDERS ARE DARE’S CORE TARGET. THEY ARE THE ONES WHO SHARE DARE’S PASSION FOR HIGH-QUALITY MATERIALS AND IT’S ACKNOWLEDGMENT OF THE IMPORTANCE OF RIDING IN ELEGANCE AND COMFORT.
TO STAND OUT, THE FOUNDER HAS CHOSEN (CHIC, BOLD & NOBLE) AS THREE WORDS THAT REPRESENT THE EXPECTATIONS OF WHAT THE RIDERS WOULD FEEL IN ANY OCCASION WHEN CHOOSING DARE. SHE AIMS TO CREATE, NOT ONLY A FASHION BRAND, BUT ALSO A LIFESTYLE AND A COMMUNITY. DARE, AS A NAME, WAS CHOSEN TO PORTRAY A RIDER’S PASSION AND AS A PUSH TO ENCOURAGE HIM/HER TO ALWAYS DARE TO CONFRONT THE CHALLENGES AND SHOW THE STRENGTH OF THE EQUINE CULTURE AMONGST SOCIETY.
"I DECIDED TO CONVERT MY EQUESTRIAN PASSION AND FASHION KNOWLEDGE INTO A TANGIBLE PRODUCT THAT WOULD FILL THE GAP THAT APPEARS WITHIN THE GCC EQUESTRIAN MARKET, ONE THAT WOULD SATISFY THE CULTURE AS WELL AS FIT WITHIN THE INTERNATIONAL STANDARDS. DARE TO BE ONE OF US.