Pure Paws

02/10/2025

🐾 Breed Highlight: The Golden Retriever

Kind – Intelligent – Loyal

Golden Retrievers are known not just for their beauty, but for their boundless hearts. Originally bred in Scotland during the 1800s as gundogs, these loyal companions quickly rose in popularity due to their friendly temperament, intelligence, and striking golden coats. From therapy work to family life to the show ring, their versatility knows no bounds.

Their coats are double-layered and water-resistant, typically requiring a grooming routine that supports hydration, de-shedding, and skin health — all while preserving their natural texture and shine.

At Pure Paws, we’ve selected the following lines to help you maintain that signature Golden look — full, healthy, and gleaming with vitality.

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💧 H2O Line – For Hydration Without Heaviness

Best for: Regular maintenance and hydration, especially for double-coated breeds like the Golden Retriever.
• H2O Shampoo
A gentle, coconut-based formula that cleanses while boosting hydration. Perfect for weekly baths to keep the coat soft without weighing it down.
• H2O Conditioner
Lightweight and nourishing, this conditioner adds softness and manageability. It helps loosen tangles and supports coat health without affecting the natural texture.
• H2O Spray
Use between baths to keep the coat moisturized and fresh. Also great during brushing to reduce static and flyaways.

🧪 Coconut-based hydration that supports coat softness and skin balance.

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🌾 Oats & Aloe Line – For Sensitive Skin Support

Best for: Dogs with dry, itchy, or sensitive skin.
• Oats & Aloe Shampoo
Formulated with colloidal oatmeal and aloe vera to soothe inflammation and reduce flaking. Especially helpful during allergy seasons.
• Oats & Aloe Conditioner
Calms the skin while providing a gentle moisturizing barrier to protect the undercoat.
• Oats & Aloe Spray
Great for use after outdoor play to soothe any irritation or dryness, especially if your Golden swims or plays in grassy areas.

🌿 Soothes and protects while reinforcing the skin’s natural defenses.

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💜 Reconstructing Line – For Show Days and Deep Nourishment

Best for: Enhancing the coat for special events or when repair is needed.
• Reconstructing Shampoo
Orchid extract-based, this shampoo strengthens the coat shaft while promoting shine. Ideal when your Golden needs a more polished, luxurious look.
• Reconstructing Conditioner
Delivers intense nourishment and detangling, adding body without buildup. Helps restore coat structure after environmental stress.
• Reconstructing Spray
Use just before grooming or ring prep to boost volume and gloss while keeping the coat touchable.

🌸 Orchid extract supports elasticity, repair, and a show-ready finish.

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🧼 BioEnzymatic Spray – For Body Odor Control

Use this spray on the body only to neutralize odors at the source. Excellent for keeping feet, armpits, and bellies smelling fresh between baths — especially if your Golden is an outdoor enthusiast.

❗ Not for use on the face.

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🧽 No Rinse Spray – For Quick Cleanups

Perfect for spot cleaning around the face or ears. Always spray onto a soft cloth or towel — never directly onto the dog’s face — and gently wipe the area clean. Useful for maintaining hygiene without full bathing.

🕊️ Great for travel, ring prep, and in-between grooming.

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✂️ Groomer’s Note

Golden Retrievers benefit from regular de-shedding and coat brushing to maintain their feathering and overall coat health. Hydration-focused products are key to avoiding breakage, and deep conditioners should be rotated in when the coat feels brittle or dull. Always use sprays to help detangle and prevent static while brushing.

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02/10/2025

🐾Breed Highlight: The Löwchen🐾
The Little Lion with a Big Heart

Known as the “Little Lion Dog,” the Löwchen is a rare and captivating breed with a long, noble history that dates back to the Renaissance. These charming companions were often depicted in paintings beside European nobility, admired for both their affectionate nature and striking coat. Despite their small size, the Löwchen carries itself with a sense of elegance and pride, making them ideal companions for those seeking a blend of playfulness and poise.

The breed’s name, Löwchen, is German for “little lion,” and it refers to their traditional lion cut — a distinctive grooming style that emphasizes their bold personality and graceful structure. Loyal, lively, and intelligent, the Löwchen is known for its ability to form strong bonds with family and thrives when given love and attention.

🧼 Recommended Grooming Products for the Löwchen

💧 H2O Line (Hydrating – Coconut-Based)
• Shampoo: Gentle and deeply hydrating, this coconut-based shampoo helps replenish moisture while preserving coat integrity, especially for the fine, silky texture of the Löwchen.
• Conditioner: Softens and revitalizes the coat without weighing it down. Helps prevent matting and keeps the lion cut flowing and elegant.
• Spray: Lightweight hydration for daily maintenance or pre-brushing. Perfect for smoothing out the furnishings and taming flyaways.

🌸 Reconstructing Line (Orchid-Based – Coat Repair & Strengthening)
• Shampoo: Designed to strengthen the coat and support regrowth, especially important for areas shaved in the lion trim.
• Conditioner: Rebuilds damaged areas and improves elasticity. Helps maintain a healthy, flowing texture without sacrificing body.
• Spray: A nourishing boost of orchid-based hydration that adds luster and helps prevent breakage.

🕊️ Whitening Shampoo
• For dogs with white or light furnishings, this shampoo brightens and clarifies without drying the coat. Ideal for show prep or routine maintenance when you want that extra glow on the legs, chest, and tail.

🧴 No Rinse Shampoo
• Use for quick cleanups, especially on the face and feet. For facial use, apply gently with a cloth — never spray directly. Safe for touch-ups between full baths.

🧪 BioEnzymatic Spray
• Designed for use on the body only, this is an excellent option for eliminating odor in areas like the feet or belly. Functions like a coat-safe deodorant while supporting skin health.

📌 Groomer’s Note: The Löwchen’s unique trim highlights both shaved areas and full furnishings, so coat health is vital. Regular hydration, brushing, and gentle detangling will ensure their lion-like silhouette stays soft, flowing, and clean.

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27/09/2025

Portuguese Water Dog

Versatile • Spirited • Devoted

Originally bred along the rugged coasts of Portugal, the Portuguese Water Dog was a fisherman’s indispensable partner — diving into cold waters to herd fish into nets, retrieve lost gear, and deliver messages from boat to shore. Their intelligence, endurance, and unwavering loyalty made them an ideal working companion — and today, those same qualities make them a beloved family dog and devoted guardian of the home.

Their coat is a unique, tightly curled texture that offers natural protection against water, wind, and debris. While it doesn’t shed like some double-coated breeds, it requires consistent care to prevent matting, buildup, and dryness. The curls must remain hydrated and defined, but never greasy or limp — striking the right balance is essential to both comfort and presentation.

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🧴 Recommended Pure Paws Products

💧 H2O Line – Everyday Maintenance & Hydration

Formulated to deliver lasting moisture without softening the coat too much. Ideal for regular upkeep.
• H2O Shampoo – Hydrates and cleans without stripping natural oils.
• H2O Conditioner – Adds moisture and curl retention without weight.
• H2O Hydrating Spray – Daily mist to revive curls and reduce breakage between baths.

🛠️ Reconstructing Line – Coat Recovery & Curl Renewal

Perfect after exposure to harsh elements, seasonal shedding, or post-travel stress.
• Reconstructing Shampoo – Gently rebuilds curl integrity and removes buildup.
• Reconstructing Conditioner – Fortifies and softens damaged or tangled areas.
• Reconstructing Shine Spray – Adds a silky sheen and protects curls during grooming.

🌀 Amplify Line – Texture & Volume for Show Days

Best used when the coat needs added structure or hold. Especially useful for fuller heads or leg furnishings in ring prep.
• Amplify Volumizing Shampoo – Enhances body without residue.
• Amplify Volumizing Conditioner – Adds fullness and bounce while preserving curl.
• Amplify Volumizing Spray – Lightweight spray for lift, texture, and shape memory.

✨ No Rinse Shampoo – Quick Cleanups

Great for spot treatments on feet, rear, or underbelly after play or rain.
• Use with a cloth on paws and face. Never spray directly on the face.

🌿 Bio-Enzymatic Spray – Odor Control & Skin Support

Keeps active dogs fresh between baths while promoting a healthy skin barrier.
• Use on the body after outdoor play or post-swim. Do not use on the face.

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🧼 Grooming Tip

Always dry the coat thoroughly after bathing or using sprays. Use a low-heat dryer with a flexible slicker brush to gently stretch and shape the curls. This prevents matting and allows for better curl definition without over-softening.

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💬 Final Thoughts

The Portuguese Water Dog’s coat isn’t just beautiful — it’s a testament to centuries of hard work and survival at sea. With the right routine and the right products, that legacy can be honored and enhanced, whether you’re prepping for the show ring or simply heading out for an evening walk.

Let Pure Paws help you protect the biology behind the beauty.

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20/09/2025

Breed Highlight: The Bichon Frisé

Elegant • Fluffy • Precision in Motion

With roots tracing back to the Mediterranean and a legacy shaped in the courts of Renaissance Europe, the Bichon Frisé was once the pampered favorite of nobility—carried through palaces, powdered with perfumes, and often painted into portraits. But beneath the frilly exterior was a clever, resilient dog of the sea: descended from water-loving Barbets and Bichons à poil, this breed earned its keep aboard ships and in traveling circuses before rising again to companion status. Today’s Bichon is equal parts charm and challenge: a happy, showy spirit wrapped in a coat that demands precision, patience, and professional care.

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Coat Biology at a Glance

The Bichon’s double coat features a soft underlayer and a curly or wavy topcoat with a distinctive powder-puff texture. It grows continuously and must be scissored to shape. The goals are:
fluff + lift + crisp finish—hydrated hair shafts that hold shape without softness or frizz, and a bright, even tone from root to tip.

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The Pure Paws Regimen (balanced, buildable, show-ready)

Maintenance Routine — H2O Line (For Weekly/Regular Baths):
• H2O Shampoo: Hydrates dry curls while protecting coat structure. Prevents cottony dryness and keeps the coat brushable between grooms.
• H2O Conditioner: Light moisture that preserves shape while reducing static and matting. Great for dogs in full coat with skin concerns.
• H2O Spray: Use for daily brushing, in-between baths, and fluff prep. Helps retain elasticity without weighing the curl.

Show or Volume Routine — Amplify Line (For Sculpting + Blowouts):
• Amplify Shampoo: Adds internal structure and lift, creating separation in the coat and enhancing the sculpted outline needed for ring prep.
• Amplify Conditioner: Dilute (1:8 or lighter) to condition hair shaft and skin without collapsing body. Softens without flattening.
• Amplify Spray Gel: Essential for blow-drying and shaping. Use lightly on damp coat before drying to create stand-up volume and scissor-ready structure.

Brightness & Clarity — Whitening Shampoo (Use as Needed):
• Whitening Shampoo: A gentle brightening wash that lifts stains and evens tone without damaging coat texture. Use in rotation when whitening is needed.

Sensitive Skin or Frequent Bathers — Oats & Aloe (Alternate Line):
• Oats & Aloe Shampoo / Conditioner / Spray: For dogs with skin sensitivities or those bathed more than once a week. Maintains coat clarity while calming the skin barrier.

Finishing Products:
• No Rinse Spray: For spot cleaning around eyes, paws, or undercarriage without full immersion.
• Bio-Enzymatic Spray: Optional for odor-prone pets—use as a cloth-wipe on face furnishings, folds, and underarms.

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Groomer’s Notes
• Fluff Drying: Dry with high airflow, not high heat. Lift coat in layers with a slicker while drying—don’t let curls dry flat.
• Sc******ng: Only shape after the coat is fully dry and lifted. Moisture left at the root will throw off your lines.
• Root Care: Use diluted Amplify Conditioner at the tub to protect the base of the hair shaft before brushing.
• Eye Corners: Keep them clean daily with No Rinse Spray or a whitening wipe to prevent permanent staining.
• Skin Alert: Watch for signs of irritation with frequent sc******ng and grooming. Oats & Aloe is always your gentle fallback.

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Groomer’s Tip:

For a perfect pre-fluff routine, use Amplify Shampoo, followed by a diluted rinse of Amplify Conditioner (1:8 or more). After towel blotting, mist with Amplify Spray Gel before drying. For ring prep, section-dry in layers and lightly mist each layer as you go. You’ll get lift, not frizz—and your scissor work will thank you.

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18/09/2025

Working Breeds 🖤🐾🖤

18/09/2025

Breed Highlight: The Alaskan Malamute

Enduring • Majestic • Arctic-Built by Design

Bred to haul freight across frozen terrain, the Alaskan Malamute is more than just fluff—it’s legacy, endurance, and sheer power wrapped in a coat built for survival. The hallmark of the breed is its incredible double coat: thick, coarse, and voluminous, with a downy undercoat that insulates against sub-zero winds. But in modern homes, that beauty can turn into a grooming challenge fast. When the coat packs down or mats at the root, brushing alone won’t cut it. That’s where smart coat care comes in.

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Coat Biology at a Glance

The Malamute’s coat consists of a dense woolly undercoat and a coarser, longer guard coat. It sheds heavily—dramatically—seasonally and requires coat-lifting techniques during the blow. The goal is volume + function + airflow: clean skin, lifted undercoat, and structure restored to outer layers without collapsing the coat.

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The Pure Paws Regimen (volume, clarity, control)

Reset Phase — Deep Clean & Decompression:
• Factor Zero Shampoo: Breaks through coat buildup, oil, dirt, and product residue. Essential before any hydration or lifting routine.

Amplify System — Structure + Lift Without Weight:
• Amplify Shampoo: Expands the coat by adding internal structure to the hair shaft. Ideal during or after coat-blow periods to bring volume back.
• Amplify Conditioner: Use diluted (1:8 or more) to hydrate the coat and skin without flattening the outer layer. Conditions the shaft and skin barrier while keeping coat lift intact.
• Amplify Spray Gel: For finishing lift—apply lightly before blow-drying to maximize coat volume and preserve texture. Excellent for photos, competition grooming, or just big-body fluff.

Hydration Phase — Moisture Without Collapse:
• H2O Shampoo: Rehydrates the undercoat and skin after reset. Helps with detangling and elasticity during blow-drying.
• H2O Conditioner: Lightweight hydration that won’t weigh down the coat. Softens dense patches without collapsing lift.
• H2O Spray: Ideal for post-bath brushing or daily fluff-ups. Use before and after drying to minimize static and support detangling.

Support Sprays (Always in the Groomer’s Kit):
• Bio-Enzymatic Spray: Neutralizes odor in dense coat regions—especially post-exercise or in humid climates. Safe for daily wipe-downs.
• No Rinse Spray: For in-between cleanups—spray onto a cloth and wipe feathering, underbelly, or breeches as needed.

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Groomer’s Notes
• Deshedding Prep: Always pre-bathe with Factor Zero or Amplify for better coat release. Use a forced air dryer after bathing to blow out impacted undercoat.
• Drying: Dry in layers from the skin outward. Use airflow—not just heat—to lift the coat while maintaining volume. Line-drying ensures no moisture gets trapped near the skin.
• Trimming: Avoid heavy sc******ng. Focus on hygiene areas, feet, and shaping without changing natural outline.
• Nails & Ears: Weekly maintenance is essential. These large dogs can be sensitive to overgrown nails and neglected ears, especially with their size and weight.

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Groomer’s Tip:

For matted or packed undercoat, apply Amplify Shampoo directly to wet coat before dilution. Let it sit for a few minutes while you prep your tools, then lather and follow with a wet brush-through at the tub. Finish with Amplify Spray Gel before drying to build structured volume that lasts.

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16/09/2025

The Akita ❤️🐾

A national monument in Japan, the Akita’s proud heritage includes hunting large game such as bear, elk and boar. Watch the Akitas breed judging at this year's show. bit.ly/WKC2018_Akitas

16/09/2025

Breed Highlight: The Akita

Dignified • Bold • Naturally Imposing

Bred in the mountains of Japan as a guardian and hunting companion, the Akita embodies power with elegance. Its plush double coat is more than just striking—it’s protection, temperature control, and a status symbol. Beneath that fur lies a proud, independent spirit that bonds deeply with its family. Grooming the Akita isn’t about frills. It’s about honoring that legacy with care that respects both coat biology and breed dignity.

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Coat Biology at a Glance

The Akita wears a thick double coat: short and dense underneath, with a coarse, weather-resistant outer layer. It sheds heavily with seasonal coat blows. The goal is support + release + structure—maintain skin health, remove dead undercoat without stripping, and avoid over-softening the outer guard hairs.

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The Pure Paws Regimen (clean, functional, smart)

Primary Regimen — H2O Line (Main Focus):
• H2O Shampoo: Deep hydration for dry skin without weight. Helps preserve the bounce of the undercoat and the integrity of the top layer.
• H2O Conditioner: Light moisture that keeps the undercoat responsive and the outer coat crisp—not limp. Supports natural shedding cycles and prevents matting at the skin.
• H2O Spray: A light daily mist that helps maintain hydration between baths. Use during line-brushing or post-walk to rehydrate coat without softening guard hairs.

Reset & Recovery — Reconstructing Line (Use as Needed):
• Reconstructing Shampoo: Ideal post-shedding or after coat stress. Rebuilds strength while cleansing, with no greasy residue.
• Reconstructing Conditioner: Adds bounce and moisture while protecting texture. Helps recondition dry coat after travel, heat, or heavy shedding.
• Reconstructing Spray: Use on damp or dry coat to reduce static, restore elasticity, and improve manageability. Excellent post-blow or between shows.

Support Sprays:
• Bio-Enzymatic Spray: Essential for odor control—especially during coat blows or in hot climates. Apply to a damp cloth and wipe over coat, paws, and tail.
• No Rinse Spray: Great for in-between baths—use after walks, park trips, or unexpected messes. Quick-clean legs, belly, and tail with no fuss.

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Groomer’s Notes
• De-shedding: Use undercoat rakes or blasters during coat blow. Bathe beforehand to loosen old coat—never dry-rake the skin.
• Drying: Always dry to the skin using high airflow. Leaving moisture in the dense undercoat can lead to odor and hot spots.
• Nails & Ears: Akitas often resist handling—train early, go slow, and use positive reinforcement. Nail trims and ear wipes should be weekly.
• Respect the Coat: Avoid over-conditioning or using softening products. The top coat should maintain a firm texture, not feel silky.

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Why This Works

The H2O Line hydrates without heaviness, making it perfect for maintaining coat health in daily life or grooming routines. The Reconstructing Line steps in when the coat needs recovery—after shedding cycles, sun exposure, or travel—restoring internal strength without softening the coat’s structure. Bio-Enzymatic Spray controls odor at the source, No Rinse Spray gives owners a safe, easy option for quick cleanup, and the H2O and Reconstructing Sprays keep coat care balanced between full baths. This approach keeps the Akita coat honest, functional, and true to type.

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13/09/2025

Breed Highlight: Airedale Terrier
“The King of Terriers”

The Airedale Terrier is the largest of all terrier breeds, proudly earning its title as the “King of Terriers.” Originating in the Aire Valley of Yorkshire, England, these dogs were originally bred in the mid-1800s to hunt otters and rats along the River Aire. A clever blend of Otterhound and smaller terrier breeds, the Airedale quickly proved to be an agile and determined working dog, both on land and in water.

But their skills didn’t stop at hunting. Airedales served with distinction in World War I as wartime messengers, guard dogs, and search and rescue companions. Their sharp minds, fearless hearts, and loyal nature made them a favorite of both royalty and military alike.

Today, the Airedale remains a symbol of bold intelligence and rugged charm. With their signature dense, wiry double coat, square stance, and alert expression, they’re as eye-catching in the show ring as they are on a countryside walk.

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✨ Recommended Pure Paws Grooming Routine for the Airedale Terrier:

🧼 Factor Zero
Start with this clarifying reset wash to remove buildup, excess oils, and environmental debris. It deep cleans the coat and skin, creating the perfect canvas for hydration and conditioning to follow.

🧴 Reconstructing Shampoo
An ideal everyday shampoo for maintaining the coat’s structure and overall balance. Hydrates without softening the natural texture, keeping that crisp terrier feel intact.

🧴 Reconstructing Conditioner
Apply lightly, focusing on the ends and furnishings. This formula restores elasticity and smoothness without adding unwanted weight to the wiry coat.

💧 Reconstructing Spray
Great for daily brushing and detangling. Helps prevent breakage and static while maintaining coat health and hydration between baths.

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⚪ No Rinse Shampoo
Quick clean-ups after walks or shows — perfect for muddy legs or dirty beards without full bathing.
Pro Tip: Apply to a damp cloth and wipe — especially handy for paws and furnishings.

🧪 BioEnzymatic Spray
Helps manage odor between baths and extends the clean. The enzymes break down odor-causing particles at the source.
Do Not Spray on Face. Instead, apply to a cloth and wipe around the beard or furnishings.
Bonus: Helps prevent buildup that can lead to discoloration, keeping the coat vibrant and fresh.

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✂️ Groomer’s Notes
• Airedales require hand stripping or regular carding to maintain coat texture. Over-conditioning or improper products can soften the coat, impacting show quality.
• Furnishings (legs, beard, chest) should be dried thoroughly to avoid mildew or skin irritation. Use a stand dryer and brush in the direction of growth.
• Keep the beard clean with frequent rinsing or use of the No Rinse Shampoo on a washcloth.
• Regular brushing with a slicker and comb will reduce matting in the undercoat.

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Your coat. Our science.
The Biology Behind the Beauty

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11/09/2025

Breed Highlight: Boston Terrier

From Boston, With Love🐾 🇺🇸

Compact, charismatic, and full of heart—the Boston Terrier is an all-American original. With a smooth coat, signature tuxedo markings, and expressive eyes that melt hearts, these dogs are beloved companions known for their affectionate nature and keen intelligence. But beneath that charm lies a coat and skin type that benefits from mindful grooming, especially given their short hair and often sensitive skin.

Whether your Boston is a pampered pet or a show-ring pro, Pure Paws offers grooming solutions to keep them looking clean, feeling fresh, and smelling amazing—without compromising skin health.

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🛁 Oats & Aloe Line – For Sensitive Skin Support

Perfect for Bostons with delicate skin or allergies.
• Shampoo: Gently cleanses without stripping natural oils. Oat and aloe work together to soothe irritation.
• Conditioner: Lightweight but nourishing—great for keeping skin calm and coat soft.
• Spray: Use between baths to soothe and hydrate dry patches without buildup. Also works as a quick refresh after outdoor adventures.

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💧 Reconstructing Line – Everyday Balance & Coat Care

For regular maintenance and dogs who don’t have active sensitivities.
• Shampoo: Repairs and restores. Great for dry or dull coats, especially after weather changes.
• Conditioner: Brings back shine, softness, and overall coat health. Ideal for smoothing the coat while preserving texture.
• Spray: Adds a finishing touch between grooms or during brushing—especially helpful in dry climates.

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🧴 No Rinse Shampoo – For On-the-Go or Spot Cleaning

Use for quick cleanups around the muzzle or paws—especially helpful after meals or walks.
• Note: Do not spray directly onto the dog’s face. Instead, apply to a damp cloth or grooming wipe and gently clean around the muzzle and folds.

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🌟 BioEnzymatic Spray – Odor Control & Stain Prevention

An essential between-baths treatment, especially helpful for preserving white markings.
• Spray directly onto the coat (not the face) and wipe down with a clean towel. The enzymes actively break down organic debris and help reduce lingering odors.
• Bonus: Helps prevent staining on white areas when used consistently, keeping your Boston’s tuxedo coat bright and clean.

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✂️ Groomer’s Notes
• Bostons may not need frequent haircuts, but routine bathing and skin maintenance are essential.
• Use a rubber curry or grooming mitt during bathing to lift dead hair and stimulate circulation.
• Always rinse thoroughly and dry completely, especially in folds or between the toes, to prevent bacterial or yeast buildup.

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Whether you’re wiping down after a romp in the park or prepping for the show ring, Pure Paws gives you the tools to groom with heart—just like the Boston Terrier.

🔹 purepaws.net

07/09/2025

🐾 Breed Highlight – Black Russian Terrier
Bold in Spirit. Brave in Style.

The Black Russian Terrier isn’t just a guardian — it’s a statement. Towering and confident, this breed carries a dense double coat that demands both respect and routine. Whether patrolling the backyard or gliding across a show ring, the BRT’s coat reflects its strength, elegance, and need for thoughtful grooming.

💧 Recommended Routine for This Breed:
Because of their coarse outer coat and soft undercoat, Black Russian Terriers benefit from coat routines that support volume, lift, and structural integrity — without compromising skin health. The Amplify Line is ideal for this purpose, with the Oats & Aloe Line as a gentle backup for dogs with sensitive skin.

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⚡ Amplify Line – Volume with Intention

• Amplify Shampoo – Deep-cleansing formula removes buildup and restores lift to heavy double coats. Perfect for creating structured shape and defined texture.
• Amplify Conditioner – Lightweight, rinse-clean moisture that supports volume without softening. Keeps furnishings full without weighing them down.
• Amplify Spray – Perfect for blow-drying and prep work, adding bounce and separation where you need it. Great on legs, skirts, and beards.

🌿 Oats & Aloe Line – For Sensitive or Reactive Skin

• Oats & Aloe Shampoo – Gentle on inflamed or dry skin, great for dogs with allergies, skin flares, or irritation from weather and outdoor exposure.
• Oats & Aloe Conditioner – Soothes and protects the skin while leaving the coat soft and lightly moisturized.
• Oats & Aloe Spray – A calming daily leave-in that reduces itch, promotes healing, and refreshes the coat with a soft, comforting scent.

✨ Add-On Essentials:

• No Rinse Shampoo – Perfect for quick touch-ups after walks or messy play. No water needed — just apply, lather, and towel dry.
• BioEnzymatic Spray – Targets tough odors at the source, especially around feet and furnishings. Great for large dogs that track in moisture and debris.

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🧼 Groomer’s Notes:

• BRTs are prone to coat matting in the leg furnishings and beard — detangle regularly and trim where needed.
• Always dry thoroughly after bathing. Their dense coat holds moisture close to the skin, which can lead to irritation or mildew-like odor if left damp.
• Maintain the beard and undercarriage with the No Rinse Shampoo or Amplify Spray to avoid buildup between full grooms.
• For double-coated structure and cleanliness, brush before and after every bath and blow-dry in layers.

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The Black Russian Terrier is a powerhouse — bold, intelligent, and loyal. With the right tools, this breed’s rugged coat can reflect the same strength and elegance they carry within.

🖤 Make a bold coat your signature.
💙 Groom with intention. Groom with Pure Paws.

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