21/03/2026
Welcome to another Expertise-Exchange Interview, where we bring industry experts together to share insights that elevate the animal health and rehabilitation space.
Today, I’m joined by Rachel MacDougall, the founder of Soothe and Settle , a rapidly growing canine wellness brand focused on solving one of the most common yet overlooked challenges in dog care, anxiety.
What started as a solution for her own dog has now scaled to thousands of units sold across more than 30 countries, all without paid advertising.
In this conversation, we’re diving into the intersection of innovation, canine wellbeing, and smart business strategy, and how solving a specific problem can lead to global impact.
Let’s get into it.
About our Guest:
Rachel adopted a rescue dog, Errol.
When traditional training couldn’t ease Errol's anxiety and sensitivity to noise, Rachel improvised by wrapping a scarf around his head.
This inspired her to create something more effective—a product designed to muffle overwhelming sounds while keeping dogs safe. Sitting down at her sewing machine, Rachel got to work and developed The Hush M**f, a unique head covering for dogs that muffles loud and sudden noises.
And it doesn't stop there. Rachel works with a sound engineer to test materials for optimal noise reduction, comfort and lifespan to make The Hush M**f the best it can be.
Today, the Hush M**f is a lifeline for over 2,500 dogs across 25+ countries. And every returned product? Washed, repaired, and donated to another anxious pup in need.
