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Second Wind

Second Wind is a powerful information resource designed to help smaller and midsize advertising agencies, design firms and related businesses to be better.

11/23/2022

We are so Thankful for all of you and wish you and your families a very Happy & Healthy Thanksgiving 🦃

11/21/2022

SAIL- February 7-8, 2023 in Walt Disney World Resort, FL

Second Wind is excited to once again host the "Small Agency Idea Lab" for agency principals and key managers.

When we last met in February of 2020, we had no idea what was to come just a few weeks later. As we sat learning from one another, we were blissfully unaware that our lives, and our businesses, were about to drastically change. Many were unsure what the future would hold.

With that said, we are always amazed at how resilient and forward-thinking our industry can be. Even in the face of adversity, we yearn to grow, challenge ourselves and push forward. We never stop learning and trying to improve. This is why we are so excited to bring SAIL back in 2023. To stay competitive, agency principals and key managers need time to step back from their daily routines and evaluate their businesses. In addition to keeping up with current trends and ever-changing client needs, agencies need to focus on ways to reinvent and grow their own businesses. We like to think of SAIL as your opportunity to do this.

We hope you'll join us as SAIL returns in 2023 for two days of dynamic learning, sharing and networking.

♦ You can save $300 per attendee by registering before December 23. Visit the link below to check out our agenda and register now!

https://www.secondwindonline.com/sail2023

11/11/2022

Happy Veterans Day to the courageous members of our military!

We thank you for your service and sacrifices. 🇺🇸

10/31/2022

“There is a child in every one of us who is still a trick-or-treater looking for a brightly-lit front porch.” - Robert Brault

Happy Halloween from all of us at Second Wind

10/17/2022

*Upcoming Virtual Training*

Agency Workflow and Efficiency
October 27, 2022
11:00 AM - 4:00 PM ET

This session covers all the secrets and methods designed to help you manage the work more efficiently in your agency. We’ll discuss it all, from the time the job is initiated to final billing.

Agenda:
♦Step-by-step workflow tips from job start to delivery
♦Detailed estimating: a key to higher profits
♦The importance of accurate input
♦Why the creative brief is an absolute must
♦Setting appropriate hourly rates for your agency
♦Tracking estimate versus actual
♦How to handle unbillable time
♦The importance of time-tracking
♦Measuring employee productivity
♦Agency systems

To register, click the link below:

https://www.secondwindonline.com/agency-workflow-and-efficiency

09/19/2022

*Upcoming Virtual Training Session*

Financial Management Success for Smaller Agencies
September 22, 2022

11:00 AM - 4:00 PM ET

Agenda:
♦Factors affecting financial performance for agencies
♦ The key to profits is efficiency and effective operations
♦ Understanding the difference between management and financial reporting
♦ Setting hourly billing rates appropriate for the times
♦ Tracking estimates: Don’t let profits slip through your fingers
♦ How to fully use your accounting system, no matter what program you use
♦ Structuring your agency’s P&L statement to monitor your forward progress
♦ Financial analysis: Key numbers to snapshot each day, week, month, and quarter
♦ Timesheets... why tracking is vital to profitability
♦ Creating a 1-3-6-month budget for planning purposes
♦ The most important financial metrics to watch now.

To register; click the link below.

https://www.secondwindonline.com/financial-management-success-for-smaller-agencies

09/08/2022

🎤Upcoming Jam Session

Account Service
September 13, 2022 - 1:00 p.m. EST

Spend 60 minutes chatting with other agency account service people about the best strategies they use for client growth, satisfaction and retention.

Register at the link below:

Secondwindonline.com/jam-sessions-order-form

08/31/2022

🎉FREE WEBINAR EVENT🎉

Leading a Younger Workforce
Gen Z and Millennial Employees

September 14, 2022
12:00 - 1:00 P.M. ET

Nearly 75% of today's workforce is comprised of Gen Z and Millennials. Is your agency equipped to gain and retain the best of this younger workforce?

By attending, you'll learn how to capture the unique abilities that Gen Z and Millennial employees bring to your agency. You'll also learn how to effectively coach, lead, retain, and communicate with them.

We'll talk about:
♦Benefits & Perks: What They Value and What They Don't
♦Quiet quitting: What It Is, and What Agencies Can Do About It
♦Communication Styles: Ways That Work With a Younger Workforce

Don't miss this free webinar on Leading a Younger Workforce so you can grow and retain your team in 2022. Register at the link below.

https://www.agencycommunity.com/leading-a-younger-workforce-gen-z-and-millennial-employees

08/05/2022

🎉Upcoming Virtual Training🎉

The Complete Guide to Account Service
August 25, 2022
11:00 AM - 4:00 PM Eastern Time

TOPICS INCLUDE:
♦ Principles of account service
♦How to be proactive, not reactive, with clients
♦The importance of listening
♦Effective client communication in a virtual world
♦How to get more billings from current clients
♦Organizing the daily work
♦Working effectively with creatives
♦AE Productivity
♦Time management tactics & effective estimating
♦Tracking estimate versus actual
♦Client problem areas and how to remedy them
♦Agency report cards

To register, visit our website (link in bio.) and find the training under our training category.

We hope to see you there!

https://www.secondwindonline.com/seminar-registration-2022

07/25/2022

Upcoming Virtual Training Session!

Strategic Market Planning
July 28, 2022
11:00 AM - 4:00 PM Eastern Time

Topics include:

♦What is account planning
♦Why agencies should offer planning
♦What is an account planner
♦The planner's role in the process
♦The importance of research
♦Pinpointing and understanding insights
♦Elements of a good plan
♦Bringing it together in the plan
♦Ensuring clients embrace the plan

To register, click the link below.

https://www.secondwindonline.com/strategic-market-planning

07/12/2022

SAVE THE DATE!!

SECOND WIND'S SMALL AGENCY IDEA LAB IS BACK!
FEBRUARY 7-8, 2023

We're very excited to announce that SAIL is back for 2023. 🎉

Created for advertising agency owners, principals and key managers, SAIL is designed to inspire and motivate. We're currently finalizing the agenda, which promises to deliver key lessons, current trends and honest advice, designed to help your agency grow and prosper. Plus, SAIL will feature plenty of time for networking and lively discussion.

The final details will be revealed in a few weeks. In the meantime, we've provided the dates and location so you can block your calendar and maybe even plan for a little extra time at Walt Disney World®.

ATTENDANCE FOR SAIL 2023 IS LIMITED TO 50 PEOPLE.

To ensure you don't miss this exciting event, join our list and be the first to get notified when registration goes live! (link is below)

https://www.secondwindonline.com/sail2023

07/01/2022

Happy 4th of July Holiday to you and your families from Second Wind.

We will be back in the office on Tuesday 🇺🇸

06/29/2022

Upcoming Virtual Training

Succession Planning
June 30, 2022
1:00 - 3:00 p.m. Eastern Time

Exiting your agency takes time, and smarts. It’s not something you do casually. In this session, we'll tackle strategies for preparing your agency for your departure, even if that may be five or more years away.

We'll talk about:

♦Why You Need an Exit Plan
♦Ways to Sell Your Agency
♦ Agency Valuation Methods
♦ Setting Goals
♦ Creating Your Exit Plan
♦ ChoosingSuccessors
♦ Stakeholders to Stockholders

To register for this valuable training tomorrow, click the link below.

https://www.secondwindonline.com/succession-planning

We hope to see you there!!

05/27/2022

Happy Memorial Day from all of us at Second Wind!

Just a reminder: We will be closed for Memorial Day on Monday, May 30th and will resume normal business hours on Tuesday, May 31st!

05/11/2022

May is National Pets Month! 🐾 🐾

Did you know that our pets (although being adorable) can also provide us with endless health and mood-boosting benefits?

They can reduce blood pressure, stress, loneliness, social anxiety, etc. They love us unconditionally so let's return the love back by honoring them.

Pics courtesy of our Second Wind Fur babies ❤️

04/28/2022

Upcoming Virtual Training!

Total New Business Success
May 26, 2022
1:00 PM - 3:00 PM Eastern Time

This session will review the strategies needed to help you make the most of your new business initiatives. We'll cover everything from building the right team to how to get a meeting.

Topics include:
♦Identifying the new business team
♦Fine-tuning your agency brand
♦Building the right prospect list
♦Outlining a new biz marketing plan
♦New business tactics that work and those that don't
♦LinkedIn, Cold Calls, Direct Mail, Email, Social, SEO, PPC
♦Positioning yourself as an expert; blogs and content
♦Making the most of referrals and organic growth
♦Using deliverables as a way in the door
♦Managing the pipeline
♦How to get a meeting

To register; click the link below. We hope to see you there!

https://www.secondwindonline.com/new-business-success

04/07/2022

Upcoming Virtual Training!

The Complete Guide to Account Service
April 21, 2022
11:00 AM - 4:00 PM Eastern Time

This session provides proven tactics and methods for improving account service and retaining the accounts that are so important to agency viability and growth.

Topics include:

♦Principles of account service
♦How to be proactive, not reactive, with clients
♦The importance of listening
♦Effective client communication in a virtual world
♦How to get more billings from current clients
♦Good input: start jobs off on the right foot
♦Organizing the daily work
♦Working effectively with creatives
♦AE Productivity
♦Time management tactics
♦Effective estimating
♦Tracking estimate versus actual
♦Potential client problem areas and how to remedy them
♦Agency report cards

To register; click the link below. We hope to see you there!

https://www.secondwindonline.com/complete-guide-to-account-service-april

04/05/2022

Upcoming Jam Session!

April 19, 2022
1:00 PM EST
Topic: Strategies for achieving and measuring financial success.

Spend 60 minutes chatting with other agency financial people about strategies for achieving and measuring financial success. Registration limited to 25 attendees.

For more information and on how to register; click the link below! We hope to see you there.

https://www.secondwindonline.com/jam-sessions

Address

1424 Penn Avenue
Wyomissing, PA
19610

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(610) 374-9093

Website

https://www.secondwindonline.com/about-second-wind

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