ROYAL ORIGINS
The history of horses and dogs predates civilization, and the animals have near-mythic stature in societies across the world. They are associated with strength, beauty, and elite status because of their place among kings and queens. Rebecca feels that, through the ages, the horse and the dog have carried us to these modern times. We believe that humanity would not have evolved to th
is level had it not been for their contribution. Rebecca is a descendant of the Romanian Royal family and horses served them as well. Queen Marie of Romania, was a fine equestrienne and loved dogs. She had several, and loved her afghan, and Borzoi dogs. Therefore, creating a luxury line of products that encourages health and growth for horses is the very least we can do to honor them. CONNECTING TO THE PAST
Rebecca's father, Arthur Joseph, was a WWII soldier who traveled the world over. In his spare time, he collected a wide array of information about spices, herbs, and botanicals and their uses. A Master Blacksmith and Master Farrier, Arthur worked in his father's shop from age 12 until his call to duty. In his travels to Europe and the Middle East, Arthur met East Indians who showed him many herbs and plants that he used to help heal horses. After the war, he met his beautiful wife, Kathryn Rose’, and he proclaimed she stole his heart. As the daughter of two very patriotic and beautiful middle-aged parents, Rebecca feels that she has been given special knowledge. Rebecca has taken the information that her father gave her and applied it to a beautiful luxury line of products intended for horses. In 2007, while Arthur lay in bed in hospice care, he stated one last time.
“Rebecca I wish that you would take all of those old formulas that I collected in my travels throughout my life, and put it in a bottle, and make a beautiful product line for animals. It would be the least that I could do for them.”
What will you name your product line? I told him, 'Prima Bella Luxury Products.'
“Perfect! As the ladies that you are a descendant of including you, are all “first beauties!”
THE ELEGANT DIFFERENCE
Our products are more than 90% natural, while our mineral and plant extracts are generous, they are custom-made by the best. Attarwala to create a healthy blend of pure concentrate for our line. The Attarwala family has been making attars for over 160 years. Attar is the name given to the fragrant oils made from extracts of flowers, herbs, wood resins, etc. The family name 'Attar'+'wala' means possessor of attar. The Attarwala family traces its roots to the beautiful city of lakes, Udaipur, in the state of Rajasthan, India. This family has been passed down through their generations. The containers we use are made of PET (polyethylene terephthalate). It is most commonly recycled and made into yarn, polyester clothing, and sweaters. We intend to be as responsible as possible. Please, recycle this container! Due to its ability to create the best barrier against oxygen and CO2, PET is also used in many food products to keep the product inside as fresh as possible. It also protects against bacterial breakdown. We put the heavy honey-thick Russian Crown Rare Amber Oil shampoo in a jar so that you can scoop out the 21/2 concentrate for your needs. The amber-colored container acts as a sun block so that we can keep the nutrients active. Our amber jars have UVA inhibitors that block the sun’s rays from depleting the precious extracts. We have endeavored to be as responsible as possible to provide the best products to you, our esteemed clients, so that you will have the best for your investment.
