Max and Neo

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Our Story

Why Do We Donate Products Instead of Money

From the beginning, I knew that I did not want to donate a percentage of profits. Why? Because a company’s profit number can be manipulated. Here is how it works.

ABC dog company says that they will donate 10% of profits. Come tax time, let’s say that their company made $200,000 before they paid themselves. So in theory, they should donate $20,000 to their cause. However, as the owner of the company, they can easily decide to pay themselves a $200,000 salary that year. So now their company has made $0 profit and they don’t need to donate anything to their cause.

Another reason that most companies donate money is because it is easy. Writing a check once a year does not add any additional cost. To be honest, I totally understand why most companies do it this way now, as I’ll explain below.

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