11/03/2026
They’re not NEARLY the only ones! There is just not enough enforcement and funds to properly check on all of these nonprofits (animal related and not) to make sure they’re actually doing what they say they do and also make sure money is going where it’s supposed too. Literally ANYONE can open a nonprofit, and it’s not difficult. Then they can take donations, pay their board members with that money, and do nothing else. Having a “nonprofit” status doesn’t automatically make that entity trustworthy.
It’s best to do your research before donating/ supporting/ promoting unless the group is long established with a solid reputation.
❓Check their social media and website. Are they transparent about where their money is going? Are they giving specific amounts and showing results? Are they showing the progress or their projects and showing consistent success? Or are they just talking the talk with no proof of action beyond fundraising?
❓Who are their board members? What are their reputations in the community and with other organizations?
❓You can ask other established organizations if they are affiliated or have experience with them. Are they respected and trusted by more than just a few friendly entities? Do they have a good working relationship with these more established groups? Have they made promises or pledges that were not kept?
❓Are their posts focused on eliciting an emotional response from their audience or are they more fact and solution based? Do they frequently post negatively about other organizations? If they’re sharing statistics, can they be fact checked or are they anecdotal/ based on assumptions and outdated?
If you’d like to know more about this topic as it relates specifically to animal welfare, the organization Breaking Out Benji is a great resource as a team with actual boots on the ground doing real research (not just Googling) and physically visiting these different locations and people running rescues, legitimate and not. We’ve talked about them before and highly recommend listening to their podcast “Truth, Lies, and Puppy Mills”. After being recommended by a friend in the animal welfare community, CCO has been a long time listener!
'When you exploit the generosity of animal lovers to fund a money-making business, you’ve strayed a long way from your charitable mission.'