06/24/2025
I've noticed many products and services marketed to us with seemingly truthful claims, making it easy to fall into the trap of spending money on unproven results. Some products and services have huge followings, as their marketing is so good and believable that people buy into it and share the claims far and wide. It's kind of like the story of "The Emperor's New Clothes" by Hans Christian Andersen. Everyone assumes it must be true, even though they might have doubts, until someone like the child in the story speaks the real truth.
So, why am I mentioning this in a Mindful Riding Tip? It's because this is happening regularly in the horse industry as well. There seems to be a pattern of conformity where people think they have to follow the crowd if so many others are saying something works. This happens for various reasons, and different parts of our brains can be involved in the process.
The part of the brain you want to activate before spending your hard-earned money on a product or service is the prefrontal cortex. That's where rational thinking, decision-making, and emotional regulation happen. Becoming more mindful can help in these cases, as it allows us to pause and not just react and follow the crowd. A mindful pause helps shift our thinking to the prefrontal cortex, giving us time to do research and ask the right questions. I've spent plenty of money on things that didn't deliver as much as they promised, but I've also learned some valuable lessons. Now, I'm more skeptical and look to science and research as much as possible to see if what's being claimed is true. I love science, and I do my best to use practices in my coaching that can be backed by evidence. Make sure to take a mindful pause and do your research before spending money on a product or service. I bet you'll save some money!