New Tricks Dog Food

12/23/2025

Have you met Amy? 🐾
She’s one of those humans who quietly makes a huge difference.

From shelter walks and fosters to treats, training, and tireless advocacy, Amy shows up for dogs when they need it most. And when she’s not fighting for pups to find loving homes, she’s empowering people as a certified personal trainer and training for her next amateur boxing match.

Strong heart. Strong body. Strong advocate.
Amy also shared her powerful perspective on why adoption truly matters.

Shelter volunteer shares why dogs end up in shelters and why choosing adoption helps save lives in Santa Barbara’s overwhelmed rescue community.

12/16/2025

Holiday plans? We’ve got the dog treats covered 🎄🐾

Muse Markets Holiday Market
Paseo Nuevo • Santa Barbara
Sat + Sun • 11am–4pm

Fresh food • Treats • Bark’Cuterie

Shop online anytime: NEW2TRICKS for 20% off a one-time order, or NEW2SUB for 50% off your first 2 or 4 week subscription. 💛🐶

12/12/2025

A quick snapshot from the middle of a long market day at the Ventura Winter Wine Walk.
Pete and Joe running the New Tricks booth, talking dog food, handing out samples, and keeping things moving. Not the beginning, not the end — just real moments from building this thing one market at a time. One of the best parts is meeting so many new friends and reconnecting with the many friends we’ve made along the way. 💛🐾

If you stopped by, say hi in the comments. If you missed us, we’ll catch you at the next one — or online anytime.

12/04/2025

Ventura, we’re back for one of our favorite events of the year!
Join us this Saturday, December 6th at the Ventura Winter Wine Walk & Holiday Street Fair from 12–8 PM in Downtown Ventura.

We’ll be set up on Main Street between California and Chestnut, fully stocked with all your New Tricks favorites. Stop by for:

🍷 Dog Wine
🍺 Dog Beer
🧀 Bark’Cuterie Boards
🐶 Fresh dog treats and samples
🎁 Giftable goodies for the dog lovers in your life

It’s the perfect way to kick off the holiday season while supporting local makers, enjoying the festivities, and spoiling your pups with something special. Come by, say hi, snap a pic, and let your dog pick out their favorites! 💛🐾

You can also pre-order ahead for easy pickup at the market or choose delivery right to your door. Just head to NewTricksDogFood.com and select your preferred shipping method at checkout.

12/03/2025

Ventura, we’re back for one of our favorite events of the year!
Join us this Friday, December 6th at the Ventura Winter Wine Walk & Holiday Street Fair from 12–8 PM in Downtown Ventura.

We’ll be set up on Main Street between California and Chestnut, fully stocked with all your New Tricks favorites. Stop by for:

🍷 Dog Wine
🍺 Dog Beer
🧀 Bark’Cuterie Boards
🐶 Fresh dog treats and samples
🎁 Giftable goodies for the dog lovers in your life

It’s the perfect way to kick off the holiday season while supporting local makers, enjoying the festivities, and spoiling your pups with something special. Come by, say hi, snap a pic, and let your dog pick out their favorites! 💛🐾

You can also pre-order ahead for easy pickup at the market or choose delivery right to your door. Just head to NewTricksDogFood.com and select your preferred shipping method at checkout.

11/28/2025

Holiday markets are officially here and we’re kicking things off at the Paseo Nuevo Tree Lighting Ceremony with the Makers Hive Market on November 30th! 🎄🐶

We’ll be there with all your New Tricks favorites along with fresh treats, samples, and some great giftable options for the dog lovers in your life. The best part is that the entire event is dog friendly and family friendly, so bring your pups, two-legged and four-legged alike, and let’s get into the holiday spirit with some New Tricks. 💛🐾

📅 November 30
⏰ 12 PM to 8 PM
📍 651 Paseo Nuevo, Santa Barbara

Come celebrate the season with us and support local makers. We can’t wait to see you there! 🎁✨

11/25/2025

Black Friday is almost here… and we’re rolling out our biggest deals of the year. 🐾🖤

This year, you’ll see a mix of limited-time Black Friday savings and signature New Tricks deals that are here to stay — perfect for holiday gifting, stocking up, or finally giving your pup a fresher, healthier way to eat.

Here’s what’s coming:

✨ Bark’cuterie Pairings — Ongoing Deal
Our signature treat pairings are now available year-round! Perfect for training sessions, enrichment boards, or giving your pup a little variety of textures and flavors.

🖤 50% Off Your First Subscription Delivery
Black Friday weekend only.
Our biggest subscription discount ever — the simplest way to start saving on fresh meals.

🎁 15% Off New Tricks Gift Cards
Just in time for holiday gifting… or to treat future you on your next order.

📦 Now Shipping Even Farther
We’ve expanded our delivery zones into select areas of LA County and SLO County, making it easier than ever for pups across the Central Coast to enjoy New Tricks meals and treats delivered right to their door.

Stay tuned, pack — deals drop soon.
Shop, save, and make this the tastiest holiday season your dog has ever had. 💛🐶
NewTricksDogFood.com

11/16/2025

Our next stop: Heaven on Main — November 22nd! 🛍️🐾
This will be our first market in the Heavenmade lineup, and we’re excited to meet everyone on Main Street!

Just in time for the event… our new website is now in soft launch! 🎉
You can pre-order for pickup at the market by selecting
“Pick-up Market” at checkout.
Quick, easy, and guaranteed to make your dog’s day.

We’ve also added new shipping zones in LA and SLO County, making it easier than ever for pups all along the Central Coast to get their favorites delivered right to their door. 📦🐶

See you Saturday on Main Street! 💛

11/12/2025

It’s been a little quiet on the outside lately — but behind the scenes, we’ve been hard at work on something big. 💻🐶

We’re thrilled to announce NewTricksDogFood.com — Version 2! 🎉
A fresh new look, smoother navigation, and all the features to make shopping for your pup easier than ever.

We launched our first site around this time last year, and we can’t thank our loyal pack enough for sticking with us through the growing pains. ❤️
This new version is built to reflect the same care, science, and passion that goes into every New Tricks meal and treat.

The holiday markets are right around the corner, and there’s even more exciting news on the horizon — stay tuned! 🐾✨

⸻

10/31/2025

Every market morning starts the same: coffee, the van, and a lot of teamwork. 🐶☕
Watch as we set up our New Tricks booth and get ready to meet our favorite customers — your pups! 🐾

10/26/2025

Yesterday’s market moment: one happy pup couldn’t wait to get their paws on our Pumpkin Bacon Chews. 🐶🎃🥓
We craft every batch with the same care we give our own dogs. Fresh, wholesome ingredients, made locally, and tested by the pickiest taste-testers around.

To see how our customers’ dogs seek out our booth, just look at that face. 👀💛

Simple, tasty treats. Happy dogs. That’s New Tricks. 🐾

08/17/2025

🐾 Exciting news! 🐾
We’re a last-minute vendor addition to the 25th Annual Pooch Parade 🎉 hosted by Canine Adoption & Rescue League!

📍 Ventura Harbor Village – 1583 Spinnaker Drive, Ventura, CA
📅 Saturday, August 24th, 2025
🕚 11 a.m. – 4 p.m.

Come celebrate rescue pups, enjoy the “Rescue Roundup,” and stop by the New Tricks Dog Food booth for fresh food, treats, dog wine, beer, and our signature bark’cuterie boards! 🐶✨ Your dogs will love our goodies and give you all the thanks. 💛

Adopt • Foster • Volunteer • Donate
Together, we can make a difference!