Pure Paws

16/09/2025

The Akita ❤️🐾

A national monument in Japan, the Akita’s proud heritage includes hunting large game such as bear, elk and boar. Watch the Akitas breed judging at this year's show. bit.ly/WKC2018_Akitas

16/09/2025

Breed Highlight: The Akita

Dignified • Bold • Naturally Imposing

Bred in the mountains of Japan as a guardian and hunting companion, the Akita embodies power with elegance. Its plush double coat is more than just striking—it’s protection, temperature control, and a status symbol. Beneath that fur lies a proud, independent spirit that bonds deeply with its family. Grooming the Akita isn’t about frills. It’s about honoring that legacy with care that respects both coat biology and breed dignity.

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Coat Biology at a Glance

The Akita wears a thick double coat: short and dense underneath, with a coarse, weather-resistant outer layer. It sheds heavily with seasonal coat blows. The goal is support + release + structure—maintain skin health, remove dead undercoat without stripping, and avoid over-softening the outer guard hairs.

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The Pure Paws Regimen (clean, functional, smart)

Primary Regimen — H2O Line (Main Focus):
• H2O Shampoo: Deep hydration for dry skin without weight. Helps preserve the bounce of the undercoat and the integrity of the top layer.
• H2O Conditioner: Light moisture that keeps the undercoat responsive and the outer coat crisp—not limp. Supports natural shedding cycles and prevents matting at the skin.
• H2O Spray: A light daily mist that helps maintain hydration between baths. Use during line-brushing or post-walk to rehydrate coat without softening guard hairs.

Reset & Recovery — Reconstructing Line (Use as Needed):
• Reconstructing Shampoo: Ideal post-shedding or after coat stress. Rebuilds strength while cleansing, with no greasy residue.
• Reconstructing Conditioner: Adds bounce and moisture while protecting texture. Helps recondition dry coat after travel, heat, or heavy shedding.
• Reconstructing Spray: Use on damp or dry coat to reduce static, restore elasticity, and improve manageability. Excellent post-blow or between shows.

Support Sprays:
• Bio-Enzymatic Spray: Essential for odor control—especially during coat blows or in hot climates. Apply to a damp cloth and wipe over coat, paws, and tail.
• No Rinse Spray: Great for in-between baths—use after walks, park trips, or unexpected messes. Quick-clean legs, belly, and tail with no fuss.

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Groomer’s Notes
• De-shedding: Use undercoat rakes or blasters during coat blow. Bathe beforehand to loosen old coat—never dry-rake the skin.
• Drying: Always dry to the skin using high airflow. Leaving moisture in the dense undercoat can lead to odor and hot spots.
• Nails & Ears: Akitas often resist handling—train early, go slow, and use positive reinforcement. Nail trims and ear wipes should be weekly.
• Respect the Coat: Avoid over-conditioning or using softening products. The top coat should maintain a firm texture, not feel silky.

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Why This Works

The H2O Line hydrates without heaviness, making it perfect for maintaining coat health in daily life or grooming routines. The Reconstructing Line steps in when the coat needs recovery—after shedding cycles, sun exposure, or travel—restoring internal strength without softening the coat’s structure. Bio-Enzymatic Spray controls odor at the source, No Rinse Spray gives owners a safe, easy option for quick cleanup, and the H2O and Reconstructing Sprays keep coat care balanced between full baths. This approach keeps the Akita coat honest, functional, and true to type.

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13/09/2025

Breed Highlight: Airedale Terrier
“The King of Terriers”

The Airedale Terrier is the largest of all terrier breeds, proudly earning its title as the “King of Terriers.” Originating in the Aire Valley of Yorkshire, England, these dogs were originally bred in the mid-1800s to hunt otters and rats along the River Aire. A clever blend of Otterhound and smaller terrier breeds, the Airedale quickly proved to be an agile and determined working dog, both on land and in water.

But their skills didn’t stop at hunting. Airedales served with distinction in World War I as wartime messengers, guard dogs, and search and rescue companions. Their sharp minds, fearless hearts, and loyal nature made them a favorite of both royalty and military alike.

Today, the Airedale remains a symbol of bold intelligence and rugged charm. With their signature dense, wiry double coat, square stance, and alert expression, they’re as eye-catching in the show ring as they are on a countryside walk.

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✨ Recommended Pure Paws Grooming Routine for the Airedale Terrier:

🧼 Factor Zero
Start with this clarifying reset wash to remove buildup, excess oils, and environmental debris. It deep cleans the coat and skin, creating the perfect canvas for hydration and conditioning to follow.

🧴 Reconstructing Shampoo
An ideal everyday shampoo for maintaining the coat’s structure and overall balance. Hydrates without softening the natural texture, keeping that crisp terrier feel intact.

🧴 Reconstructing Conditioner
Apply lightly, focusing on the ends and furnishings. This formula restores elasticity and smoothness without adding unwanted weight to the wiry coat.

💧 Reconstructing Spray
Great for daily brushing and detangling. Helps prevent breakage and static while maintaining coat health and hydration between baths.

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⚪ No Rinse Shampoo
Quick clean-ups after walks or shows — perfect for muddy legs or dirty beards without full bathing.
Pro Tip: Apply to a damp cloth and wipe — especially handy for paws and furnishings.

🧪 BioEnzymatic Spray
Helps manage odor between baths and extends the clean. The enzymes break down odor-causing particles at the source.
Do Not Spray on Face. Instead, apply to a cloth and wipe around the beard or furnishings.
Bonus: Helps prevent buildup that can lead to discoloration, keeping the coat vibrant and fresh.

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✂️ Groomer’s Notes
• Airedales require hand stripping or regular carding to maintain coat texture. Over-conditioning or improper products can soften the coat, impacting show quality.
• Furnishings (legs, beard, chest) should be dried thoroughly to avoid mildew or skin irritation. Use a stand dryer and brush in the direction of growth.
• Keep the beard clean with frequent rinsing or use of the No Rinse Shampoo on a washcloth.
• Regular brushing with a slicker and comb will reduce matting in the undercoat.

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Your coat. Our science.
The Biology Behind the Beauty

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11/09/2025

Breed Highlight: Boston Terrier

From Boston, With Love🐾 🇺🇸

Compact, charismatic, and full of heart—the Boston Terrier is an all-American original. With a smooth coat, signature tuxedo markings, and expressive eyes that melt hearts, these dogs are beloved companions known for their affectionate nature and keen intelligence. But beneath that charm lies a coat and skin type that benefits from mindful grooming, especially given their short hair and often sensitive skin.

Whether your Boston is a pampered pet or a show-ring pro, Pure Paws offers grooming solutions to keep them looking clean, feeling fresh, and smelling amazing—without compromising skin health.

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🛁 Oats & Aloe Line – For Sensitive Skin Support

Perfect for Bostons with delicate skin or allergies.
• Shampoo: Gently cleanses without stripping natural oils. Oat and aloe work together to soothe irritation.
• Conditioner: Lightweight but nourishing—great for keeping skin calm and coat soft.
• Spray: Use between baths to soothe and hydrate dry patches without buildup. Also works as a quick refresh after outdoor adventures.

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💧 Reconstructing Line – Everyday Balance & Coat Care

For regular maintenance and dogs who don’t have active sensitivities.
• Shampoo: Repairs and restores. Great for dry or dull coats, especially after weather changes.
• Conditioner: Brings back shine, softness, and overall coat health. Ideal for smoothing the coat while preserving texture.
• Spray: Adds a finishing touch between grooms or during brushing—especially helpful in dry climates.

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🧴 No Rinse Shampoo – For On-the-Go or Spot Cleaning

Use for quick cleanups around the muzzle or paws—especially helpful after meals or walks.
• Note: Do not spray directly onto the dog’s face. Instead, apply to a damp cloth or grooming wipe and gently clean around the muzzle and folds.

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🌟 BioEnzymatic Spray – Odor Control & Stain Prevention

An essential between-baths treatment, especially helpful for preserving white markings.
• Spray directly onto the coat (not the face) and wipe down with a clean towel. The enzymes actively break down organic debris and help reduce lingering odors.
• Bonus: Helps prevent staining on white areas when used consistently, keeping your Boston’s tuxedo coat bright and clean.

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✂️ Groomer’s Notes
• Bostons may not need frequent haircuts, but routine bathing and skin maintenance are essential.
• Use a rubber curry or grooming mitt during bathing to lift dead hair and stimulate circulation.
• Always rinse thoroughly and dry completely, especially in folds or between the toes, to prevent bacterial or yeast buildup.

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Whether you’re wiping down after a romp in the park or prepping for the show ring, Pure Paws gives you the tools to groom with heart—just like the Boston Terrier.

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07/09/2025

🐾 Breed Highlight – Black Russian Terrier
Bold in Spirit. Brave in Style.

The Black Russian Terrier isn’t just a guardian — it’s a statement. Towering and confident, this breed carries a dense double coat that demands both respect and routine. Whether patrolling the backyard or gliding across a show ring, the BRT’s coat reflects its strength, elegance, and need for thoughtful grooming.

💧 Recommended Routine for This Breed:
Because of their coarse outer coat and soft undercoat, Black Russian Terriers benefit from coat routines that support volume, lift, and structural integrity — without compromising skin health. The Amplify Line is ideal for this purpose, with the Oats & Aloe Line as a gentle backup for dogs with sensitive skin.

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⚡ Amplify Line – Volume with Intention

• Amplify Shampoo – Deep-cleansing formula removes buildup and restores lift to heavy double coats. Perfect for creating structured shape and defined texture.
• Amplify Conditioner – Lightweight, rinse-clean moisture that supports volume without softening. Keeps furnishings full without weighing them down.
• Amplify Spray – Perfect for blow-drying and prep work, adding bounce and separation where you need it. Great on legs, skirts, and beards.

🌿 Oats & Aloe Line – For Sensitive or Reactive Skin

• Oats & Aloe Shampoo – Gentle on inflamed or dry skin, great for dogs with allergies, skin flares, or irritation from weather and outdoor exposure.
• Oats & Aloe Conditioner – Soothes and protects the skin while leaving the coat soft and lightly moisturized.
• Oats & Aloe Spray – A calming daily leave-in that reduces itch, promotes healing, and refreshes the coat with a soft, comforting scent.

✨ Add-On Essentials:

• No Rinse Shampoo – Perfect for quick touch-ups after walks or messy play. No water needed — just apply, lather, and towel dry.
• BioEnzymatic Spray – Targets tough odors at the source, especially around feet and furnishings. Great for large dogs that track in moisture and debris.

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🧼 Groomer’s Notes:

• BRTs are prone to coat matting in the leg furnishings and beard — detangle regularly and trim where needed.
• Always dry thoroughly after bathing. Their dense coat holds moisture close to the skin, which can lead to irritation or mildew-like odor if left damp.
• Maintain the beard and undercarriage with the No Rinse Shampoo or Amplify Spray to avoid buildup between full grooms.
• For double-coated structure and cleanliness, brush before and after every bath and blow-dry in layers.

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The Black Russian Terrier is a powerhouse — bold, intelligent, and loyal. With the right tools, this breed’s rugged coat can reflect the same strength and elegance they carry within.

🖤 Make a bold coat your signature.
💙 Groom with intention. Groom with Pure Paws.

purepaws.net

04/09/2025

🌍✨ Big News for our UK Grooming Family! ✨🌍

We’re thrilled to announce that Pure Paws will soon be available directly in the United Kingdom!

Launching first are two of our most beloved collections:
💎 Silk Basics Line – for that smooth, show-ready finish every time
💧 H2O Line – hydrating formulas that add volume, manageability, and moisture

Perfect for professional groomers and discerning pet owners who want the best.

📦 Pricing and ordering details coming soon — but if you’re in the UK and ready to get started, message now to register your interest!

🐾 Welcome to the — let’s raise the grooming standard together.



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Pet supplies

02/09/2025

The majestic St. Bernard 💙

02/09/2025

Breed Highlight: Saint Bernard
Majestic. Heroic. Gentle.

The Saint Bernard is a breed that commands attention — not just because of its size, but because of the warmth in its eyes and the history it carries. Known as the alpine rescuer, this gentle giant is equally at home in the snow-capped mountains or lounging at your feet. But with great coat comes great responsibility — and keeping their thick, dual coat healthy, fresh, and hydrated takes the right products and a little grooming finesse.

At Pure Paws, we recommend a tailored approach using either our H2O Line or our Oats & Aloe Line, depending on your Saint Bernard’s specific needs.

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Product Spotlight
H2O Line – For Hydration & Fullness
• H2O Shampoo: Gently cleanses while hydrating the coat from within, plumping each strand with moisture — especially effective for double-coated breeds like the Saint Bernard.
• H2O Conditioner: Lightweight and hydrating, ideal for restoring softness without over-conditioning.
• H2O Spray: Use between baths to maintain hydration and help prevent static or breakage in dry environments.

Oats & Aloe Line – For Sensitive Skin
• Oats & Aloe Shampoo: A soothing cleanse for dogs with irritated or sensitive skin — perfect for Saints prone to dry patches or itchiness.
• Oats & Aloe Conditioner: Calms and softens, leaving the coat smooth and refreshed without heavy buildup.
• Oats & Aloe Spray: A must-have in dry climates to relieve discomfort and rehydrate daily.

Whitening Shampoo – For Brightness Without Harshness
• Use the Pure Paws Whitening Shampoo as part of your rotation to keep the white areas of your Saint Bernard’s coat clean, vibrant, and brilliant — especially helpful around the chest, neck, and legs where buildup can dull the coat. This gentle formula helps brighten without stripping moisture.

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Groomer’s Notes
Saint Bernards have dense coats with heavy furnishings that trap moisture easily. After bathing, be sure to blow dry thoroughly — especially in the undercarriage, chest, and leg areas — to prevent hotspots, mildew, and odor.
Comb through furnishings during drying to avoid matting and ensure airflow reaches the skin. A force dryer is your best friend when grooming a breed of this size and density.
Brush regularly to manage shedding and keep their coat as heroic as their history.

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24/08/2025

23/08/2025

Breed Highlight: The Maltese

Elegance in Motion • Silk in Every Strand

The Maltese coat is legendary: soft, sweeping, impossibly bright. It moves like satin but tangles like thread.
That elegance doesn’t come easy—and it doesn’t come without intention.
The key is silk. The answer is balance.

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Coat Biology at a Glance

The Maltese wears a long, single-layer coat that’s prone to matting, dulling, and staining.
It lacks undercoat support and demands hydration and glide—without weight.
This coat must be detangled before it breaks.
It must shine without stickiness.
And it must stay white through real life.

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The Pure Paws Regimen — Silk Basics Line
• Silk Basics Shampoo
A gentle cleanse that creates foundational slip and smoothness from root to tip.
• Silk Basics Conditioner
Strengthens the shaft with silk proteins while keeping the coat flowing and light.
• Silk Basics Spray
Your daily detangler and topknot tamer—ideal for smoothing out ponytails and brushing through without damage or static.

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Stain Control & Maintenance Add-Ons
• Whitening Shampoo
Brightens the natural white without harsh bleaches or purple tints. Safe for regular use to maintain purity and reflectivity.
• No Rinse Spray
Perfect for wiping down faces, beards, and undercarriage between baths. Breaks up buildup and surface stains without disrupting the skin barrier.

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Groomer’s Note:
• Always mist Silk Spray before brushing—dry brushing will snap ends and cloud the finish.
• Use Whitening Shampoo in regular rotation to maintain clarity.
• Apply No Rinse Spray daily around the face and beard, using a soft cloth to lift tear and food residue before it sets.
• Dilute Silk Conditioner slightly when working on shorter pet trims to avoid droop.

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23/08/2025

Breed Highlight: The Pomeranian

Plumed • Precise • Volume with Intention

The Pomeranian may be toy-sized, but there’s nothing subtle about this coat. Its thick double layer forms a dramatic silhouette—mane, trousers, chest, tail—each one sculpted for maximum presence. But without the right support, volume collapses… or worse, fluffs outward like cotton.
True structure requires more than a brush.
It requires Amplify.

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Coat Biology at a Glance

Poms wear a dense double coat with short, plush undercoat and longer, stand-off guard hairs.
• Undercoat adds lift and body
• Guard coat defines shape and texture

Hydration-based lines (like H2O) plump the strand by swelling it from within—great for curly or wool coats.
But Pomeranians need a different kind of volume—one that builds shape from the outside in.

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The Pure Paws Regimen — Amplify Line

Volume with Intention
Some coats swell from moisture.
Pomeranians rise through structure.

Amplify is built to respect the coat’s architecture.
It lifts without fluff.
Shapes without stiffness.
Holds without coating.

It builds volume using keratin support—refining the outer shaft to enhance lift and rebuild strength.
This is how you sculpt a halo, not a haze.

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Product Breakdown
• Amplify Shampoo
Adds clean lift and directional volume starting at the root. Ideal before drying and trimming.
• Amplify Conditioner
Supports resilience in longer feathering (chest, tail, trousers) without compromising stand-off silhouette.
• Amplify Spray
Use during blow-drying to lift layer by layer. Sets volume into place and helps prevent static during finish.

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Groomer’s Note:
• Always blow-dry from the skin outward, working in sections.
• Amplify allows you to “stack” the coat instead of fluffing it out.
• Avoid softening products on Poms intended for volume grooming — too much slip flattens the profile.
• Use Factor Zero as a pre-reset if the coat has been previously over-conditioned.

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20/08/2025

Breed Highlight: The Schnauzer

Crisp • Confident • Furnished with Purpose

With a silhouette you can sketch from memory, the Schnauzer is as iconic as it is intelligent. Originally bred in Germany as a farm dog and rat catcher, it carries itself with alert precision and deliberate charm. Whether Miniature, Standard, or Giant, this breed is defined by contrast—between harsh jacket and plush furnishings, sharp outlines and expressive eyebrows, and a working-dog past balanced with a companion heart.

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Coat Biology at a Glance

Schnauzers wear a dual-texture coat:
• Jacket: Harsh, wiry topcoat designed to shed water and resist dirt. Hand-stripped in show dogs to preserve integrity, or maintained via clipping in companion dogs.
• Furnishings: Longer, softer coat on the legs, face, and chest. This area needs volume, shape, and flexibility.

The goal? Texture preservation on the body, lift and definition in the furnishings, and cleanliness without compromise.

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The Pure Paws Regimen

Amplify for shape. Factor Zero for purity. Reconstructing as needed for softness.

Jacket – Maintain That Wire:
• Factor Zero Shampoo
Deep-cleans without over-conditioning. Maintains crisp coat texture and supports the wiry silhouette expected in terrier-style grooming. Especially important for hand-stripped jackets.

Furnishings – Build, Brush, Define:
• Amplify Shampoo & Conditioner
Lightweight formulas that create volume and structure, ideal for sculpting that classic tube-leg look. Also great on the chest and undercarriage.
• Amplify Spray
Adds lift and hold during blow-drying. Helps shape furnishings with clean lines and bounce.

Face – Your Call on Flow or Control:
• Amplify for structured brows and a full beard with definition,
• Reconstructing Conditioner & Spray for a beard with more softness and drape.

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Groomer’s Note: Keep It Clean Between Grooms
• No Rinse Spray: Use to spot-clean beards, legs, and undercarriage after meals or muddy outings. Wipe through with a cloth or paper towel.
• Bio-Enzymatic Spray: Perfect for Schnauzers prone to odor retention in facial furnishings or folds. Spray onto a damp cloth and gently wipe down areas prone to buildup.

Across all sizes—Mini, Standard, or Giant—the regimen stays consistent: keep the jacket honest, give the legs their lift, and let the face express the personality. Whether you’re carving a pet trim or sculpting a show silhouette, this system gives you control without compromise.

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