Wolverine Worldwide

11/27/2025

As we gather around the table this Thanksgiving, we’re reflecting on all we have to be thankful for.

To our incredible team members, trusted partners, and loyal consumers—you’ve made 2025 a year to remember, and we couldn’t have done it without you.

From all of us at Wolverine Worldwide, we wish you a joyful Thanksgiving!

11/23/2025

Chaco's, on
Gratitude, high
Stomach, full
Shopping cart, ready

Our team is geared up for Thanksgiving week and the kickoff to the holiday shopping season!

11/11/2025

We proudly honor the courage, sacrifice, and dedication of our nation’s veterans and active military members—not just today, but every day— through our Military & Veterans Employee Resource Group (ERG).

We're proud of the supportive community this ERG has fostered for service members, their families, and their supporters, with year-round programming and growth opportunities.

Here is an image from the ERG's most recent event, where they hosted a group "ruck" throughout our hometown of Rockford, Michigan, and raised awareness for veterans' mental health along the way.

Thank you to all who have served and continue to serve our country. Happy Veterans Day! 🇺🇸

11/08/2025

Congratulations to our Sweaty Betty team on the opening of their newest store in Bromley located within The Glades in Bromley!

This is one of six stores Sweaty Betty will be opening this holiday season, and features a pink shop front with festive windows to greet guests, idyllic fitting rooms, a chic array of products, and the empowering energy the brand is known for.

Way to spread the sisterhood, team! Let's go!

📍Unit 221, The Glades Shopping Centre, High Street, Bromley, BR1 1DN

11/07/2025

Exciting news from our friends at Wolverine Boots & Apparel: The team will have a leading role in the highly anticipated second season of Paramount+ hit series, Landman, launching November 16.

"The brand's 'Out Do Every Day' spotlight will be featured across the streaming platform, highlighting real individuals who take on some of the world's toughest, most physical work — all for the love of the craft and the drive to support their families," according to a recent news release.

Be on the lookout for Wolverine's Rancher styles and new innovations in the upcoming season!

More details on the partnership from chief marketing officer Scott Schoessel featured within Footwear News: https://bit.ly/FNLandmanWolverine

Full release: https://bit.ly/LandmanWolverine

11/06/2025

Please extend a warm welcome to our new Work Group President, Justin Cupps!

He brings nearly 30 years of experience driving brand building, growth, and go-to-market commercial strategies across global consumer brands. We look forward to the momentum and entrepreneurial spirit he'll bring to our Work Group division, comprised of Wolverine Boots & Apparel, Bates Footwear, Cat Footwear, Harley-Davidson Footwear, Hytest, and Merrell Work brands.

“The Work Group brands possess tremendous heritage and authenticity, and at the same time are leaders in the industry today. I believe there’s tremendous opportunity and potential for these iconic brands and I’m energized by the journey ahead, including the chance to shape their great future while helping write the next amazing chapter for the Company," said Cupps.

As our President and CEO, Chris Hufnagel, often says, "The next chapter is the best chapter," and we look forward to writing this next chapter of our history with you, Justin.

Let's go!

Full release: https://bit.ly/WWWJustinCupps

11/05/2025

Today, we reported our third-quarter 2025 financial results, and are pleased to share it was a "solid quarter with Merrell, Saucony, and Sweaty Betty all exceeding expectations," according to Chris Hufnagel, President and CEO of Wolverine Worldwide.

Highlights are reflected below, as reported in Footwear News:
➡️ Total revenue of $470 million, a 7% year-over-year (YoY) increase
➡️ Merrell brand sales increased by 5% YoY
➡️ Saucony brand sales increased 27% YoY

See the full 3Q25 report here: https://bit.ly/WWW3q25

https://bit.ly/3WCutaj

Wolverine Worldwide WWW Q3 2025 earnings are in: the footwear company saw total revenue of $470.3 million, up 6.8 percent from $440.2 million.

11/04/2025

See Adweek's exclusive interview surrounding Saucony's newly-launched seasonal campaign, "Run Home for the Holidays," where the brand "Reminds Us Running Isn't Just Physical, It's Emotional."

Shoutout to our in-house creative team, The Agency, and CHIVALRY Creative for bringing this campaign to life so eloquently.

Together, we , even if it's home for the holidays.

Holiday season campaign follows the introduction of the shoe brand’s ‘Run as One’ ethos.

11/03/2025

Today, we released our 2024 Global Impact Report showcasing the progress we've made across four key categories – people, planet, product, and purpose – that are foundational to our ongoing transformation, and driven by the Company's Vision and Values.

“Our new Vision and Values are a call to action that drives and directs our actions across people, planet, product, and purpose. From reducing our environmental footprint and sourcing more responsibly, to empowering our employees and giving back to our communities, we’re proud of our progress we’ve made, but equally, we know we can and should do better," said Chris Hufnagel, President and CEO of Wolverine Worldwide.

🌎 View the full report: https://bit.ly/wwwgir24report
🌍 View the press announcement: https://bit.ly/www24gir

10/31/2025

Whether you're enjoying a leisurely run, preparing for your next race, or running door-to-door for treats, our team wishes you a happy and safe Halloween!

📸: Featuring our friends at Saucony, who've been serving treats for your feet since 1898.

10/30/2025

Company of the Year? If the shoe fits, we’ll proudly wear it. ⭐

See our full announcement about being named the Company of the Year by Footwear News at the 2025 Footwear News Achievement Awards (FNAA) here: https://bit.ly/wwwcoty25

“Two years ago, we set a new vision and bold plan to transform our Company – premised on creating awesome products and telling amazing stories. Working together, our team is building a new Wolverine Worldwide from the ground up, and we’re incredibly proud to see the world taking notice,” Chris Hufnagel, President and CEO of Wolverine Worldwide.

10/23/2025

We are overjoyed to announce that we’ve been named the 2025 Company of the Year by Footwear News — notably, the footwear industry’s top honor and recognition.

This incredible achievement is a testament to our global team’s passion, creativity, and relentless drive to build amazing brands, tell great stories, and drive the business. Thanks to each and every one of you, we continue to honor our 142-year legacy — and now, celebrate this milestone moment together.

To the Footwear News team, thank you for your unwavering support and for recognizing our journey. We are truly humbled.

As our President and CEO Chris Hufnagel says: “The next chapter, is the best chapter.”

This honor will be hard to top, but we’re just getting started. Here’s to what’s next as we continue to Make. Every Day. Better.

The winners of the 39th annual FN Achievement Awards have been revealed. The awards will take place on Dec 3 at Cipriani 25 Broadway.