Hestholl Icelandics

11/04/2025

American Wool Council puts out nationwide call for creative thinkers, designers, students, and industry professionals

PUBLISHED ON October 29, 2025

Each year, millions of pounds of U.S. wool–especially wool greater than 25 microns–is undervalued or goes unused. This contest invites participants to submit a digital poster that showcases an innovative use, a fresh twist on an existing product, or a new method of processing coarse wool. (Photo: Leo_Visions, Unsplash)

DENVER — The American Wool Council, a division of the American Sheep Industry Association (ASI), is proud to announce the launch of the Reimagine Wool Digital Poster Contest, a nationwide call for creative thinkers, designers, students, and industry professionals to help unlock the untapped potential of American wool.

Each year, millions of pounds of U.S. wool–especially wool greater than 25 microns–is undervalued or goes unused. This contest invites participants to submit a digital poster that showcases an innovative use, a fresh twist on an existing product, or a new method of processing coarse wool. The goal: spark practical solutions and elevate the value of this miracle fiber.

Top Prize: $1,000 + Networking Opportunities

Finalists will be featured at the ASI Convention in Reno, NV on January 28-30, 2026 where industry leaders will select a winner.

Deadline for Entries: January 1, 2026. Submissions must be original, visually compelling and clearly communicate the proposed idea. Posters should be designed for a printable display that showcases a more sustainable and circular wool economy.

Who Should Enter?

Agriculture students and educators
Designers, engineers and entrepreneurs
Wool producers and processors
Sustainability advocates and fiber artists
Anyone passionate about rural innovation and circular design
“This contest is more than a competition–it’s a movement to reimagine the future of American wool,” said Amy Benz, Wool Council member and contest organizer. “We’re looking for bold new ideas that can help bring value to growers.”

For full guidelines, inspiration, and entry instructions, visit https://www.sheepusa.org/reimagine-wool-digital-poster-contest

—American Wool Council
American Sheep Industry Association

Reimagine Wool: Digital Poster Contest

10/31/2025

This is Glæsir. He’s a beautiful boy with great conformation, a beautiful fleece, correct horns, and he comes from a line of milky ewes who have always given me big, fast growing lambs. I would love to see him go somewhere where he can pass those traits on!

09/16/2025

Fall Shearing is coming up and that means SHEEP & GOAT DAY!
Mark your calendars for October 11th. Wear washable outdoor clothes. There is something for all ages! We will start at 11:30 - 12 and go until all the sheep are shorn! - usually around 3:30pm

See you there!

05/06/2025

I’ve decided that I’m only keeping one ewe lamb this year, so we will have some nice ewe lambs and a couple of yearling ewes available - both horned and polled.
I’ll try to get some more pictures tomorrow.

04/22/2025

All the lambs have finally arrived and I can get a full night’s sleep! Lol

04/05/2025

I’m putting in a request for no more 12 lb babies, please! He sure is cute, though.

04/03/2025

The nosy old neighborhood ladies talking about other people’s kids. 😂

11/09/2024

Last chance for your box of delicious grass fed Icelandic lamb! I’m very happy with how they look this year. :)

10/27/2024

Another successful shearing day, and fun was had by all!
Thanks everyone so much for your help, and it was great to meet all the new people! I’m sorry that I didn’t get any pictures this time, so I’ll post one from a previous year.
I hope to see you all again in March!

10/16/2024

It’s time to put your deposit down for your grass fed Icelandic lamb CSA! A half lamb can fit in a standard freezer and provide you with delicious meat all winter! Message me for more details.

10/10/2024

WWOOFers fixing fence and eating wild grapes. It’s getting beautiful out there!

10/07/2024

SHEARING DAY HAS BEEN CHANGED
to October 26th (the following Saturday). I hope you all can still make it!