Conversion Pioneers

Conversion Pioneers Advanced strategies for marketing your business using AI, machine learning, Big Data and emotional,

10/22/2024

Depending on who you talk to, in the near future our interactions with AI will be one of the following:



1. Humans are imprisoned in glass tanks while the AIs keep us as pets for their amusement.

2. Humans are imprisoned in glass tanks while the AIs harvest us for parts.



3. Taylor Swift will strike a deal with our AI overlords and be anointed Our Lady Tay-Tay Reverend Mother and Queen of the Universe.
I mean, who’s to say that even when the AIs realize that they have enough power to subjugate the human race, they'll want to use it like that.



Intelligence is meant to be neutral, according to Meta’s Chief Scientist and their chief French-Elon-Musk-hater, Monsieur Yann LeCun.



According to him, why should it want to dominate us?



Why indeed.



However… hear me out for a second.... and let's just say that there *is* that risk of it wanting to take over everything.



The question then arises..



How can we morally align super-intelligences so that their interests always coincide with ours (eg not eat us, harm us, or reboot The A-Team again).



And here’s the first problem, before you even get into all the boring tech stuff.



First of all, you have to define what “morally aligned” actually means.



What are morals?



And whose morals, since they vary somewhat according to your

background and culture (eating dogs, marrying cousins, British food etc etc)?



Now some values are clear cut and we can all agree on them.



“Do not unalive your landlord and turn him into a tent”, being one.



But then it gets complicated.



Is it OK, for example, to lie to my wife to carry on an adulterous affair?



No.



I've not spoken to her about the matter specifically, but I have a strong suspicion she will be against it.



But... is it OK to lie to your wife when she attempts to cook for you, the first time after your wedding?



And the food is awful.



I mean, absolutely RANK.



Not fit for human consumption.



But you know she tried really hard.



And she knows you lurrrve your Mum’s cooking, and she has a real hang up about it.



Would it be OK to lie through your teeth as you force tofu lasagne through those same teeth, although now gritted, and tell her it’s amazing… because you love her and you don’t want to hurt her feelings?



If so, how do you codify all these exceptions so the AI understands them?



Can the AI even do that, just through text?



Is it OK to do that in some countries, whereas in others would it be preferable to straight out say:



“Babes… I love you an’ all…. But your cooking sucks, it’s not a thousandth as good as my Mom’s and I’d rather eat my own hair in future.”



And we’ve not even got on to topics like the trolley question.



Would you pull the lever to save the five people by sacrificing one?



(And I talked about this at length on the moral decisions that fully autonomous driving will have to take, the email to date that has led to most unsubscribes, despite the fact that it’s a serious topic that most won’t or can’t talk about).



Should we always serve justice, even if mercy would get a better outcome?



Is it better to forgive or punish?



In the real world, whatever you choose, someone will tell you that you got it wrong.



Life is a rich soup of inconsistencies and interpretations.



AI is zeroes and ones.



Saying “Don’t be evil” is easy.



Morality, however, is messy.



It can be hard to describe.



But that’s the work WE have to do, whether AI was a thing or not





The name's Raju.

Steve Raju.

License To Quill ®.

You either get this or you keep on scrolling.
10/22/2024

You either get this or you keep on scrolling.

10/19/2024

NotebookLM’s growing popularity has led to rapid feature updates from Google Labs.

1. You can now guide the Audio Overview feature by setting the focus and expertise level of the AI hosts

2. Applications are open for the NotebookLM Business pilot program.

3. With the new customization option, users can provide specific instructions before generating a “Deep Dive” Audio Overview. This allows for tailored content that aligns with the audience’s needs. Additionally, users can continue working within NotebookLM while listening to audio overviews, accessing citations, querying sources, and reviewing relevant quotes without disruption.

How to Use the New Audio Overview Feature:

1. Open NotebookLM
2. Create a new notebook
3. Add at least one source
4. Choose “Generate” for an automatic overview or “Customize” to set specific instructions for the AI

Enjoy.

Or don’t, I get paid either way 😂

10/12/2024

It’s October 2024 AD...



and given that our robot overlords have yet to subjugate us, harvest our bodies for trace elements or got us to build their grandiose pyramids on Saturn… we can still make fun of them.





Yesterday Elon Musk, the multi-planetary electric car tycoon, a man of many talents…



(yet none apparently beating his astonishing ability to sire children with his female employees)



introduced the Robocab (smaller Cybertruck that unlike a Cybertruck, looks like an adult designed it)...



the Robovan (a person’s idea of mass transit, albeit that person never having actually travelled on the sweaty crime-ridden hellscape that are city buses nowadays)....



and finally Optimus.



OK… where to start… *sigh*





Optimus is finally the long-promised monkey butler, Rosey the Robot from the Jetsons finally made real, a creepy versatile humanoid that according to Mr Musk will be able to do your chores, be your friend and even look after your kids.



And now… an unpopular opinion incoming.



Every single one of those propositions to me is absolutely terrifying and the product of a low EQ mind.



OK so it will be able to do laundry and fold your clothes.



That in itself is interesting and not objectionable in itself.



Musk wants to decouple labour from economic gain.



He wants to have huge armies of robots working in factories, assembling Big Macs and propositioning tourists in red light districts.



"OK great so now we have no work to do and we can all paint and dance or whatever.:



Yes! It's amazing!



We'll have more to talk to each other and understand each other!



We can spend not just quality time, but more time with our kids and loved ones!



We can— oh wait...



Oh sorry… Elon wants the eradication of ALL labour, including emotional labour.



All the squishy awkward stuff that humans have to do that computers don’t.



This is what is terrifying to me.



And many will take the recommendation and actually have robots as friends and nannies.



But isn’t it the hard work, the arguments, the tears, the boredom, aren’t those the things that make relationships REAL?



That prevents all our interactions from other humans from being purely transactional?



What separates us from mindless automatons (yeah Skynet, I said it!)



Society will lose skills such as empathy and bond-building.



People will lose purpose and direction in life EVEN MORE THAN THEY DO NOW (sorry for shouting).



Does this create a world where people avoid hard emotional tasks, but they also lose personal growth and deep connection?



Humans might become passive spectators of life—with shiny robots filling all roles we associate with care, empathy, and responsibility.

Now… maybe this event was presented in this way because Musk has a weird attitude to his own family, and I certainly would not adopt his world view on child raising.



I would NEVER have a robot look after The Kid ®.



Imagine a future where the family robot spends more time with the kids than you do.



And the kids start to “love” it more than you.



They say it tells better Dad jokes than you.



That it understands them better than you.



The manufacturers of these robots will tell you that “Emotional labor, once burdensome, can now be outsourced. You are free to explore higher pursuits, free from mundane worries."



But to you… those worries, that ‘burden’—that’s where you connect.



When you hugged your daughter after her bad day, or when you folded her laundry and she saw you cared, that meant something.



Now they’re telling you to outsource it?



Nah. And anyone telling me anything different can clear off to Mars.



Have a good weekend.



Go and do something a robot could never do.



The name's Raju.

Steve Raju.

License To Quill. ®

10/09/2024

You ever read someone’s post and know IMMEDIATELY it was written with Gen AI…

… but it has a couple of edits in that are so JARRING and so BAD..

You

1) understand why they use ChatGPT to do the writing, because they’re not that good at it, despite their protestations

2) don’t understand why they thought editing it would make it any better. The flow isn’t great but the wanton vandalism done to it renders the piece magnitudes worse that it was. And it wasn’t stellar to begin with.

3) start the post hating AI and then end up rooting for it by the end lol

We are moving from simulating intelligence by memorizing word patterns...To simulating reasoning by memorizing reasoning...
10/08/2024

We are moving from simulating intelligence by memorizing word patterns...

To simulating reasoning by memorizing reasoning patterns.

Neither is actually real...

But neither does it matter that much if you can get the result you want.

But be aware o1 can lurch from being brilliant to useless in seconds.

But I suspect, that is true of all of us.

Careful what you wish for when you want AI to act like humans.

10/08/2024

If you use Gen AI to churn out content…

But you have no clearly defined style…

Then you will by default accept whatever ChatGPT vömits out.

That’s not you.

You know it.

Your audience knows ot.

Your writing will have water-flavoured ice cream, beige-on-beige, fake Irish pub vibes.

Ugh.

Take this further…

What if you have a style…

But you have nothing interesting to say?

In other words, no ideas, beliefs or identity?

Then your output is just clogging up the Interwebs like a whole roll of Charmin the day after a Taco Bell crunch wrap “banquet.”

An endless word salad, where the salad has expired and has bit of cantaloupe in it (which 90% of Americans hate)*

Develop style.

Come up with interesting ideas, or at least put an interesting spin on those of other people.

And then… write with ChatGPT or Claude or whatever.

Else… you run the real risk of doing what most people appear to settle for doing.

And that’s amplifying mediocrity.

===

* a made-up stat

Don't ya just LOVE IT when people spend 90 minutes of their life binging 12 of your emails...Maybe I take up this writin...
10/07/2024

Don't ya just LOVE IT when people spend 90 minutes of their life binging 12 of your emails...

Maybe I take up this writing lark, could be good lol

As well as this committed reader...

It turns out that a partner of one of the world's BIGGEST marketing agencies was on my list.

Since I started emailing again, she's been impressed enough to ask for a meeting.

And I also shifted 75 seats to my workshop, "The Word Is Not Enough".

How did I do it?

My ethos is to be mainly entertaining...

Occasionally useful...

NEVER boring.

So keep emailing.

Or don't.

Whatever.

10/02/2024

Let's talk about the hate for AI-generated emails.

When you say it, you probably mean copy and pasting the response from ChatGPT to a basic prompt.

When I say it, I mean something like this.

Create an agent to look for companies fitting my ICP.

Let's say it's a list of 1000 companies.

Then look at their website, socials and recent news to validate they actually are my ICP.

Let's say the list gets narrowed down to 500 companies.

Then look for evidence they need help with whatever I do.

So that could mean finding recently published financial reports looking for stagnant growth, news about layoffs, or line items in a budget showing they have capital allocated this year for what I offer.

Let's say we have now have to down 200 companies.

Then I can look for the decision makers and narrow it down to say COOs or CMOs who have been in place for less than a year and have the job of fixing a mess.

Let's say we end up with 50 names.

Then I try and find out something they are interested in, let's say photography.

Then I generate a short email with complete context asking which Leica camera I should get, the specific painful problem they are facing, how can I fix that for them quickly and why they should trust me.

Should get 10-30% positive response rate (if you do it right), so 5-17 red hot leads.

Next year I would love to add a B2B offer that is 100 grand plus.

And then prospect for it using the above method.

Tell me again how you hate AI-generated emails.

Clearly they are not all the same, and maybe the real issue is not being bothered to learn how to use tools properly.

How to do the above is all on YouTube, if you're motivated enough.

Back in the late 90s, I kept getting a pretty weird request from various young twenty-something American women.I did it ...
10/01/2024

Back in the late 90s, I kept getting a pretty weird request from various young twenty-something American women.

I did it for a friend.

She loved what I did.

Then the referrals came.

It was fun at first, I'll be the first to admit it.

Then annoying.

Then I found it demeaning.

To wit—

They wanted me to record their voicemail messages just because they loved my British accent.

They’d giggle while handing over their Nokia 3310s and say things like:

“Ooh ooh, can you say Ms. Tiana McCallan regrets that she is at present unable to attend to your call. Kindly leave a message after the pre-recorded signal and Ms. McCallan shall respond to your enquiry with the utmost haste. Or
whatever and stuff."

It didn’t stop there. Sometimes, they'd say:

“Just go off on a rant, whatever you want—it doesn’t even matter!”

"Say what you like really, just talk English and sound clever, mkay?"

"Can you do an impression of Hugh Grant?" 😡

As long as it sounded clever with the accent, they didn’t care what I actually said.

That always felt a bit odd to me… because, well, don't we all speak English?

Apparently not.

I was thinking about this today.

It’s not just voicemail messages.

A lot of business advice, especially in the AI space, is like this too.

It *sounds* clever, but often it doesn’t go deep enough to actually make a difference.

Also, few British actually talk like that, nowadays all you can hear around London is people bleating things like "it's chewsday innit."

If you're ready for something a bit more substantial, how people actually succeed in the real world, not just something that sounds clever... you should definitely check out the Scaling Secrets Summit.

A stellar array of strategists, doers, heroes, experts and winners just laying exactly what to think, do, say and be to successful now and into 2025.

There's mindset, strategy, tactics, automation, AI... that is not just "sounding clever", but is substantive and serious.

(except my interview, I just rant away lol)

There's a staggering amount of value here...

It’s doesn't cost anything to join...

And is packed with real insights from people who’ve been there, done that, and scaled businesses successfully.

No fluff, just solid wisdom.

In the Age of Intellgence, knowledge is cheap.

Understanding and discernment are more valuable.

But what everyone really wants and needs right now is wisdom.

The ability to put knowledge, understanding and discernment to work in a practical way and get a hugely desirable result.

If you want to scale your business, these are the insights you need.

And if you want to dive deeper, you can upgrade for just $97.

The interviews all disappear after the 4th... but the upgrade you’ll get to keep all the interviews and unlock bonuses worth thousands—tools that could be the key to leveling up your business in the next three months.

No clever accents required, just actionable advice.

See below in the usual place for the sign up, and yes, you'll probably catch a few of my rants in there too (in case that’s your thing 😄).

The name's Raju.
Steve Raju.
It's Chewsday innit? aka License To Quill®

PS: Full disclosure, if you upgrade I get a tiny reward.

And I haven't heard everybody's interview, but I know most of the people, and some of them I've known and followed for years.

Trust me, this is worth a bit of your time.

And it's only on for 4 days... and then it goes away forever (unless you get the VIP upgrade).

And if you don't like those apples, I guess I can always record your voicemail message to make up for it.

The Word Is Not Enough - How Jaded Copywriters, Creatives and Marketers Can Thrive In The Age of IntelligenceTomorrow at...
09/24/2024

The Word Is Not Enough - How Jaded Copywriters, Creatives and Marketers Can Thrive In The Age of Intelligence

Tomorrow at 10:00AM Pacific 1:00 PM Eastern

In the Age of Intelligence, there will be winners and losers.

A few will win HUGE.

However... most people will lose.

Because they don't really understand how the world is going to change...

And as a result, they are not ready

practically

mentally

and emotionally.

No-one is really teaching how to mitigate for this.

Until now...

It is not about prompts or agents.

It is a about a new way of thinking.

Once you have it...

You can create new roles for yourself any time you like...

You can create new offers and charge sky-high consultancy fees...

You can have businesses begging you to work with them...

Time to reveal what it is...

Tomorrow.

Coming next Wednesday...Want in? Look for more where'd you expect...
09/20/2024

Coming next Wednesday...

Want in? Look for more where'd you expect...

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+12132970200

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