Northlight

Northlight is the long view of livestock—bringing together animal records, breeding intelligence, and a modern marketplace in one connected system.

Built for breeders who plan ahead, track everything, and care deeply about their animals.

05/21/2026

A little cartoon about Northlight, for funsies. 💜

05/16/2026

For the last year, we’ve been quietly building something we truly believe can change the livestock industry.

This weekend, we plan to officially launch our first live event on Northlight with the Valais West Regional Show.

And honestly? We’re equal parts excited and terrified. 😂

We’ve spent countless late nights building, testing, rebuilding, stress testing, and trying to think through every tiny detail of what show day should actually feel like for breeders, exhibitors, organizers, buyers, and spectators.

Our goal was never just “online entries.”

We wanted to build a platform that actually helps breeders capitalize on all the effort that goes into showing animals.

Imagine:
• digital stall cards with QR codes
• instant breeder profiles
• animals linked directly to marketplace listings
• easy sharing of your program
• automated pen assignments
• live show-day placings
• exhibitor networking
• searchable pedigrees and genetics
• one-click access to your flock information

This first phase is still considered our pilot/testing phase through June while we continue refining features with real-world use and feedback.

We fully expect a few bumps. (That’s what happens when real shepherds finally get their hands on software. 😅)

But we’re incredibly proud of what’s been built so far and even more excited about where it’s headed.

If you’re exhibiting at the West Coast Regional Show, thank you in advance for helping us pressure test this thing in the real world.

We can’t wait to see everyone use it.

This is just the beginning.

05/08/2026

We’re rounding out the testing phase of the Northlight Event Management System and getting ready to roll it out with our first live event — the Valais West Regional Show 👀🐑

So… what makes it different from the other livestock show apps?

Instead of being a standalone registration website, Northlight connects your:
• herd management
• registrations
• breeder profiles
• marketplace
• show-day operations
• stall cards
• results
• and exhibitor experience

…all in one ecosystem.

A few things we’re especially excited about:
✨ beautiful mobile-friendly exhibitor pages
✨ printable stall cards with QR codes
✨ integrated animal records & pedigrees
✨ live show-day tools for organizers
✨ notifications when it’s almost your turn to show
✨ registration flows built for actual breeders (not 2007 software 😅)

Still pressure-testing. Still refining. But getting very close.

The future of livestock events is going to feel a whole lot smoother.

04/01/2026

We’ve been deep in testing with our founding breeders… and things are coming together in a really exciting way.

We’re getting close to sharing Northlight more broadly, and over the next few weeks we’re going to start highlighting different pieces of what we’ve built.

Let’s start here 👇

Genetics—without the chaos.

Northlight isn’t just a place to find embryos and semen—it’s a place to actually manage your entire repro program.

You’ll be able to:
• Track your own embryo and semen inventory across locations and repro centers
• Manage collections, storage, and usage in one place
• Run and log advanced repro work without losing the thread
• Instantly list inventory for sale when you’re ready
• Shop and filter genetics by breed (and soon species)
• See full pedigrees, photos, and lineage behind every listing
• Cross-check against your own animals in one click to see if it’s a smart match

No more scattered notes. No more guessing what’s where. No more digging through messages trying to remember what you bought last year.

And because this all lives in one system, you can go from managing → deciding → listing → selling without switching tools.

We’re also bringing service providers into the mix—so when you find what you need, you can actually use it.

This is just one piece of what we’ve been building.
More coming soon.

03/18/2026

We are so excited to share that we are now live, for a small group of testers! www.northlight.farm - we have a total of 23 spots for our Founders Club. These are the folks that will help us find all the cracks and wrinkles and pressure test her before she's open to all. We'll be prioritizing those spots right now to sheep breeders as that is our first species we will be opening with. Let the games begin!

03/16/2026

We are in the final pre-testing polish stages and are so excited to go LIVE for our testing team soon. Our fearless leader will be DM'ing everyone a link for signup. Deploying will be a long process so testers, you can expect communication from us tomorrow!

03/15/2026

🚀 Big update…

Tomorrow the Northlight website goes live and we begin our first official testing round.

Because of the depth and power of the platform, we’ll be running an intensive two-week testing period with a group of early breeders before opening things up more broadly.

Northlight has grown into something much bigger than what many of you first knew as The Flock Market. The goal has always been the same — build better tools for serious livestock programs and create a trusted place to connect with others in the industry.

Some of what’s already built into the platform:

• livestock herd management
• embryo and semen catalog tools
• a genetics-focused marketplace
• breeder evaluation tools including inbreeding coefficient analysis
• advanced reproduction tracking (flushes, embryos, recipients, etc.)
• livestock transport coordination
• professional service providers (shearing, photography, repro services and more)
• automated care tasks and herd reminders
• show and event tools for grading, placements, and awards
• simple herd imports from spreadsheets and other herd software

Over the next two weeks we’ll be working closely with our early testers to push the platform hard, find the rough edges, and make sure everything runs smoothly.

If you’d like to be included in this first testing group, reach out — we’d love to have a few more breeders involved.

Excited to finally start opening the doors.

✨ Northlight

12/14/2025

Sometimes quiet means building.
And wow—did that pay off.

We took a beat to really look at our brand, rebuild our Marketplace from the ground up, and create something far better than we ever imagined. What’s coming together has us genuinely giddy.

✨ All your herd management + marketplace tools in one place
✨ Cleaner, smarter, faster
✨ Built for real breeders doing real work

We’re officially Herdwell, and we’re getting ready to roll this out to a small group for testing as early as next week. The flock view alone is 🤌—and don’t even get us started on the Tools section.

Our goal?
To make the back end of breeding an absolute snap.

Thanks for hanging with us while we built something worth the wait. Big things ahead. 🐑⚡

11/06/2025

Happy to share that new things are coming! Rebranding, Relaunching and Releasing. Fall Valais View PDF magazine release, subscriptions and the Winter issue is underway! Another surprise (or two!) Stay tuned!

09/27/2025

Some updates from Friday at the USA National show. A couple max points going out to Stone Creek and Iowa. Lots of great sheep! Lovely fancy dress.

Address

Hood River, OR

Telephone

(541)4900939

Website

http://northlight.farm/

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