Muddy Paw PR

05/19/2026

👉 New on Substack! Five music marketing strategies for independent musicians.

I’m a broken record for creative marketing strategies, and over the years, I’ve become attuned to what works for finding fans, but also, how to have FUN with it. Because that’s important, right? You want to actually enjoy this career you’re working so hard to build.

For this article, I thought about looking for different artists for each of the five strategies. Maybe I will next time. But in the end, I honestly felt like no one does it better or more consistently than Canadian favorites (and personal favorites, of course),

And I feel like that consistency is important when it comes to longevity in the music industry.

Another thing I appreciate? Their marketing manages to reach new audiences and make legacy fans feel special at the same time. I always feel like I’m part of an inside joke when Arkells do something to subtly promote new music, but I also know they’re reaching a ton of new fans at the same time. Not easy to do.

Subscribers to the Muddy Paw PR Substack will find the post in their inboxes now, or you can read via the link in my bio. :)

03/27/2026

Ten years on, and still grateful for all the work Black is the New AP Style has done and the passion she still writes with. It’s crazy what a difference ten years makes in the industry and our profession.

Also just so lucky to call Gina a true friend. ❤️

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03/17/2026

Happy St Patrick’s Day! 🍀 Somehow my mind made the hop, skip, and leap from green to envy (makes sense, right??) and got me thinking about this subject. Envy in the music industry and how to use it to your advantage.

Full blog is in our bio, and up on Substack now. When it comes to jealousy, are you someone who gets motivated by it or the opposite?

02/26/2026

✨ 8 Important Takeaways From the Measure of Music Conference 2026 ✨

I had so much fun covering for Hypebot! It’s been a little bit since I got to whip out my music journalism chops, so this was a really nice way to dive back in. ❤️

Check out a taste of the recap & takeaways by swiping through and when you’re ready to read the full article head to Hypebot.com or DM me for the link. (I’ll also post it in stories today)

02/12/2026

As a millennial, I still remember the early days of AOL and that beautiful, blissful squeal that came right before YOU’VE GOT MAIL!

There was the dark side of the internet—chat rooms, perverts, and the chain mail that I was terrified to receive but always opened. But there was also the beauty of something new unfolding right before our eyes. Neopets and Geocities and so much Flash.

But magic fades, and novelty wears off, and we adapt. We’ve gotten so accustomed to the World Wide Web that we can’t imagine a moment without it. YOU’VE GOT MAIL is no longer pride, but punishment. And where we once agonized over which allotted hour we’d spend online, we now can’t manage a twenty-minute power outage alone with our thoughts.

The problem is, the internet was supposed to bring us together and help us find our tribes. But actually, it’s made it harder than ever.

I wrote about this on Substack and what indie musicians can do to counteract it. Full post is on Substack, linked in the bio.

02/03/2026

It started when I read a Substack about record labels in 2026 and ended when I wrote my own Substack about my craving for physical spaces for music, for me, for you, for community, for Muddy Paw PR and what that looks like in 2026.

I traced the roots of this desire and if it’s even possible throughout this look at the music landscape. Is there even an appetite for things like this beyond this one millennial publicist? Or are we all just chronically online now?

Signed, an introvert who was surprised to learn this about herself!

01/28/2026

A few thoughts on what I’d consider the new rules of PR and music marketing for indie musicians. As always, would love your thoughts in the comments, and you can read a deeper dive + more music marketing tips on the Muddy Paw PR Substack! (Link in bio)

12/24/2025

How very lucky I’ve been to spend another year working with independent artists. ❤️

Thank you to every musician who trusted Muddy Paw PR with their release this year. It’s no secret music PR keeps shifting and in 2025 it was no different. I have more to say on that and I’ll do more of a roundup with the end of the year post next week, but for now, happy holidays, thank you thank you thank you for letting me be a small part of your journey, and feel free to DM me adorable photos of your pets dressed up. 😛

Happy Holidays!
-Angela

12/03/2025

Not all networking is created equal. But it *is* still a vital part of growth for independent musicians, music industry professionals, and really anyone wanting to grow. Are you making these mistakes?

11/24/2025

I love an EP. I adore an album. Music is the whole reason I get to do what I love every day. But it isn’t the whole picture and it definitely isn’t what makes most musicians able to do this long term.

For better or worse, the music isn’t THE thing that pays the bills for full time musicians anymore, and to ignore that if you’re an artist who wants to either do this as a career or make any money is a mistake. Good music is still what drives this engine, so please don’t take this as me saying the music doesn’t matter…it is ultimately the most important thing!! But if you want people to *hear* that music and you want to build something lasting off it, there are other things to consider.

What do you think? What else is part of an artist’s ecosystem or, do you think it’s simpler (or more complicated?) than all this?