11/20/2025
Folks!
I hear this ALL the time. People have an Airtag on the collar of their pup or cat and they think it's a GPS. I can tell you with certainty that it is not.
A couple things:
Apple Airtags and Samsung SmartTags use Bluetooth only. They do not communicate with anything in the sky, like a satellite or cell towers. The only thing that they communicate with is other phones, and they need to be 30 feet or less from a phone to make a connection. 30 feet is the maximum distance they can make a connection, and in best conditions.
So what does this mean?
If you live in the downtown area of a City, so for New England, places like Portland Maine, Bangor, Manchester NH etc, and your pet runs away, the tag might give you some useful data. At least as long as your pet is still in the downtown area.
But the second your pet heads into ANY wooded area, and away from places that people have phones, that will be the last place you will see a location and the trail will go stale.
If you live in a rural area, which is the great majority of places that I am called to look for lost pets, you will likely not see even a single location, or very few at all.
Further, the CR 2032 Battery contained inside of these tags typically lasts about 8-10 months. People rarely remember to change them. If you are using one for this purpose, set a reminder on your phone / calendar and buy some spares so you can get into a regular schedule of changing them every 6 months (my recommendation.)
Conclusion:
Air Tags CAN be helpful and they cost very little. I am not against them at all! But I often have clients that think that the tag will track their pet anywhere and everywhere, because they just don't understand the limitations of the technology. If you live in an urban area, they can prove to be far more useful. If you live in a very rural area, there are much better options, but they cost much more and have monthly monitoring fees.
If you are of the idea that something is better than nothing, and you understand the technology and will change the batteries on a regular basis, then at least you understand what you have. Also understand that the Airtag is not waterproof, so consider a holder that will protect it.
While I am not endorsing any specific product, the other products like Fi and similar are actually not GPS either. But they "ping" off of cell towers and use triangulation to give a generally very accurate location of your pet. The only true "GPS" devices out there are very expensive, such as made by Garmin.
Remember, GPS means "Global Positioning System." Meaning, your Fi or Halo collar won't work in the deep Sahara Desert in Africa, but your Garmin GPS Collar on your dog absolutely will. GPS has lost a lot of it's meaning to many people, but a device isn't a GPS unless it is communicating with satellites and using them to determine it's location. Which means it can do it anywhere in the world.
Hope this helped to educate a bit.
Thanks!
-Rob