Ruff Life

Ruff Life Book FREE assessment here: https://Rufflifetraining.as.me/

🌸 Check out our upcoming training openings! 🌸If you're unsure which program is the best fit, we are here to help! As alw...
25/03/2026

🌸 Check out our upcoming training openings! 🌸

If you're unsure which program is the best fit, we are here to help! As always, consultations are FREE.

We'll walk through your goals, your dog's needs, and help you choose the training option that makes the most sense for you and your pup!

📍Amarillo Clients: In person or phone consults available
📍Lubbock Clients: Phone consults available

💙 Payment plans are available too! We don't want cost to be the reason someone misses out on the support they need.

Want a consult, comment below and we will reach out or feel free to message us!
Call or Text with any questions ...806-670-3603

I saw this quote recently and it hit me HARD! " What a blessing to be exhausted from the work you once prayed and dreame...
24/03/2026

I saw this quote recently and it hit me HARD!

" What a blessing to be exhausted from the work you once prayed and dreamed for! - Unknown"

And whew... if that isn't real life right now!

It's easy to get caught up in the exhaustion, the long days, and everything that needs to be done... but its moments like this that remind me this is what I once dreamed of my life being!

The growth. The opportunities. The work. The PURPOSE!

So even on the tired busy days... I am beyond grateful!

AND to every single person who has trusted me with their dog, supported my business, shared my name, or believe in what we are building... you are the reason this dream is a reality!

I do not take that lightly! Thank you from the bottom of my heart 💕

We are SO excited to share something new with you guys! 🐾We now have the opportunity to offer high- quality, naturally s...
23/03/2026

We are SO excited to share something new with you guys! 🐾

We now have the opportunity to offer high- quality, naturally shed antlers... all responsibly sourced right here in the USA! 🇺🇸 RidgeRunner Antlers

Our pups have already given them their full stamp of approval 👏

If your looking for a long-lasting, natural chew your dog will love, we've got you covered!

📱Message us if you'd like to grab some!

OR
📍 Reach out directly to RidgeRunner Antlers- their service is incredible, shipping is fast, and the antlers are top-tier!

Your dog will thank you! 💕🐶

Meet CeCe 🐾Board & Train mode: Activated! Right now she is helping with tax season prep... (which mostly means supervisi...
18/02/2026

Meet CeCe 🐾

Board & Train mode: Activated!

Right now she is helping with tax season prep...
(which mostly means supervising and demanding nap breaks)

Play hard. Nap Harder!

More about her story soon 💕

Training isn't about making dogs smaller.It's about helping them feel safe enough to be themselves! Personality Matters....
06/02/2026

Training isn't about making dogs smaller.
It's about helping them feel safe enough to be themselves!

Personality Matters... Always!

Meet Faith 🐾Every dog that comes to RuffLife has a story... some harder than others! 💗Faith spent over 7 YEARS in a resc...
04/02/2026

Meet Faith 🐾

Every dog that comes to RuffLife has a story... some harder than others! 💗

Faith spent over 7 YEARS in a rescue before finally landing with the most loving family! While the environment kept her safe, being there for so long came at a cost. When Faith felt unsure or overwhelmed, she didn't bark or lunge, she shut down!

Fight. Flight. Or Freeze.
Faith chose freeze... and shake 😢

Faith and her family enrolled in our Private Session Program, and her owners have been absolutely crushing it! Through patient and understanding training, we focused on building confidence, clarity, and trust at her pace.

The fear of slick floors that once caused her to slip and panic? Almost completely gone! She is able to walk the floors and attend church with her owners 🙏

Shutting down in new environments and on walks? A thing of the past!

These photos are of Faith out walking and genuinely enjoying herself! Something she had not done in a VERY long time! And yes she jumped up on that bench all by herself 👏

A huge round of applause for Faith and her owners for showing up, staying consistent, and believing in her!

Progress doesn't always look loud! Sometimes it looks like a dog finally feeling safe enough to move forward! 💕

📍Amarillo, The Texas Panhandle & Lubbock
📱Free Consults Available

Your dog isn't giving you a hard time, they are having a hard time! There is a huge difference 💙Training myths create fr...
02/02/2026

Your dog isn't giving you a hard time, they are having a hard time! There is a huge difference 💙

Training myths create frustration.
Clarity creates progress!

📍Serving Amarillo, the Texas Panhandle & Luccock
📱 Free Consults Available

One of the best rescues I have ever worked with! 💕 This group is making a huge impact one pup at a time 👊
30/01/2026

One of the best rescues I have ever worked with! 💕 This group is making a huge impact one pup at a time 👊

Mr. Lincoln is spending the week with us 😄 Pretty sure we’re the lucky ones!
28/01/2026

Mr. Lincoln is spending the week with us 😄 Pretty sure we’re the lucky ones!

❄ Check out our upcoming training openings! ❄If you're unsure which program is the best fit, we are here to help! As alw...
26/01/2026

❄ Check out our upcoming training openings! ❄

If you're unsure which program is the best fit, we are here to help! As always, consultations are FREE.

We'll walk through your goals, your dog's needs, and help you choose the training option that makes the most sense for you and your pup!

📍Amarillo Clients: In person or phone consults available
📍Lubbock Clients: Phone consults available

💙 Payment plans are available too! We don't want cost to be the reason someone misses out on the support they need.

Consult links are in the comments or feel free to message us!
Call or Text with any questions ...806-670-3603

16/01/2026

THIS GIRL IS ROCKING IT 🖤🐾

Picture a pup who couldn’t even see people without completely losing her mind.
You couldn’t have a conversation — the barking wasn’t a minute or two… it was constant, sometimes for hours, anytime people were around.

And now?
Look at her.

Out in town.
Passing people calmly.
Focused.
Confident.
Absolutely crushing it.

This isn’t about “fixing” a dog.
It’s about giving them clarity, structure, and the chance to finally feel safe in the world around them.

So proud of this girl and of owners who showed up, stayed consistent, and trusted the process. 💪✨

👉 Calm is learned.
👉 Progress is possible.

So excited to have this cutie hanging with us 🐾💙Total fun boi energy over here... goofy, sweet, and already stealing hea...
27/12/2025

So excited to have this cutie hanging with us 🐾💙
Total fun boi energy over here... goofy, sweet, and already stealing hearts!
Personality for days 🥰

Address

TX

Opening Hours

Monday 07:00 - 18:00
Tuesday 07:00 - 18:00
Wednesday 07:00 - 18:00
Thursday 07:00 - 18:00
Friday 07:00 - 18:00
Saturday 07:00 - 18:00

Telephone

+18066703603

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About Ruff Life

Hello everyone! My name is Shilee. Since I was very young, I’ve had a soft spot for animals both big and small and have worked with and cared for them in a variety of ways. As an experienced horse trainer and competitive barrel racer in my youth, I developed a love for teaching and the rewarding relationships that come with it. I also have over 5 years of experience caring for and watching dogs with a variety of personalities. It was my dog, Koda, who I rescued from terrible conditions when he was just six weeks old and who suffers from behavioral issues as result, who would give me the inspiration to change the lives of other dogs and their owners. I guess you could say Koda had a “Ruff Life” starting out, but with structure, training, and plenty of love from his family, he feels secure and is able to enjoy his life.

At Ruff Life, your dog will get the same attention in a unique structured atmosphere that challenges them both physically and mentally while still enjoying themselves. We believe that providing leadership for dogs in the form of structure provides them with clear direction, Their True North, to navigate through life no matter the circumstances. What this means for you as an owner is that you can have the peace of mind that your dog is safe and having a great time.

I am currently an apprentice with Dharma Dog training, a multi-year recipient of the Best of Omaha award for training. In 2017, I began my journey with Dharma to help my own dog and quickly realized how impactful their training method is and how much dogs need structure in their lives. In early 2018, I began the apprenticeship program under Dharma’s founder, Kelley McAtee, and have been gaining valuable skills and understanding of their method. In late 2018, Ruff Life will be offering training to help your pack "Find Their True North".