The Plush Pooch Pet Spa

The Plush Pooch Pet Spa A luxurious spa experience for pampered pets

Penny & Daisy 🌼 sweet girls with sweet faces (plus a photo bomb from Luna the golden 👀)
08/05/2025

Penny & Daisy 🌼 sweet girls with sweet faces (plus a photo bomb from Luna the golden 👀)

Yaz & Carly - two 🫛 in a pod 🐶
07/25/2025

Yaz & Carly - two 🫛 in a pod 🐶

Bruin came in for a fresh summer cut. Now he’s relaxing while waiting for his car service 🚗
07/25/2025

Bruin came in for a fresh summer cut. Now he’s relaxing while waiting for his car service 🚗

07/24/2025

This morning, I found myself saying to my team:
“Maybe it’s time to close the doors for good.”

It’s not something any passionate small business owner wants to say. But after years of pouring our hearts into what we do, the weight becomes heavy.

Running a small business isn’t just about grooming dogs—it’s about managing expectations, navigating rising costs, meeting ever-changing demands, and constantly trying to prove your worth in a world that often gives more grace to big corporations than it does to local businesses.

We’ve invested in the best training, built one of the most experienced grooming teams in the region (with over 100 years of combined experience), and committed ourselves to providing top-quality care. Yet somehow, it never seems to be enough.

We hear it all:
• “The groom took too long.”
• “The price is too high.”
• “You didn’t make me feel special.”
• “If you don’t fix this, I’ll leave a bad review.”

And despite doing everything we can—with integrity and transparency—we’re met with threats, harsh words, and false accusations. Meanwhile, any income we make is taxed heavily, and the mental load we carry grows each day.

Let me be clear:
We don’t want to shave down matted dogs.
We don’t enjoy telling you we’re fully booked when you need an urgent appointment.
We don’t like explaining that your dog is struggling with the grooming process.
We love what we do—but we are human.

Unlike big chains, we don’t have corporate backing or large teams to absorb the hits. One bad review can hurt deeply. One misunderstanding can undo months of effort.

So if one day you turn up and our doors are closed, know that it wasn’t due to a lack of love for what we do—it was because, at some point, the weight of trying to do it all just became too much.

To those who support us with patience, kindness, and understanding—thank you. You are the reason we keep trying.

With sincerity,
A tired, passionate, and human small business owner

Come in & try adding one of our new summer spa scents, aromatherapy scents, Hydra Senses treatments, or IV San Bernard M...
07/19/2025

Come in & try adding one of our new summer spa scents, aromatherapy scents, Hydra Senses treatments, or IV San Bernard Mineral treatments to your pups’ service!

(Coconut Clean facial scrub is SOLD OUT!)

07/15/2025

Hello everyone!

Just a friendly reminder: if you call us and we can’t get to the phone, please leave a voicemail message so we can get back to you ASAP.

We’ve gotten several calls that were flagged as spam or robo callers that turned out to be someone looking to book an appointment. We just don’t have the time or the facilities to go through every single missed call and return them to find out who you are and how we can help you.

Thanks everyone! Hope you’re staying cool 😎

- Leia

07/13/2025

Ever wonder why you brush and brush and brush your dog, but the groomer still says they're matted?

First off, every dog sheds. Every. Single. Dog. While it is true that some shed less, there is no such thing as a non-shedding dog. The difference is in the coat. The shedding coat of a golden retriever drops easily, as is seen all over your clothes and floor. When a doodle drops coat, it gets caught up in the curls rather than shedding all over your furniture. If this coat isn't removed with regular brushing, then it will remain, often forming what we know as "matting". If it stays too long, the matting worsens, tightens, and will have to be shaved.

"But we brush him every day." Yes, but are you taking the time to brush all the way to the dog's skin, or are you just brushing out the top coat? This is a common mistake made by many and often why people are so surprised when their groomer has to shave a dog completely. This is where the proper tools and technique are necessary.

1. A slicker brush. These brushes have flexible wire bristles that reach through long, thick coats, and separate the stands or remove undercoat. But just using a slicker brush isn't enough. You have to follow up with...

2. A metal comb with closely spaced teeth that are long enough to reach down to your dog's skin. This is what I like to call your "proofreader". As with any project, the work has to be edited. After brushing with your slicker, your metal comb must also pass through the dog's hair. If it doesn't, then you have to go back in with your slicker and repeat the process until it does.

3. A high-quality detangling/conditioning spray. This will help keep the coat from being overly damaged by brushing. Just a note: damaged coat forms matting easier than a non-damaged coat, and sometimes it's counterproductive to de-mat when the coat is consistently matted.

Line brushing is a technique your groomer will use to work out any knots or tangles that remain in your dog's coat. Every inch of the dog is thoroughly brushed with a slicker, parting the coat line by line, and combing to be sure it's tangle free before moving on to the nextt. Groomers know that they've fully brushed a dog when their comb glides through with no resistance.

This process takes time, effort, and product and often incurs an additional charge. Sometimes, a dog does not respond well to the process, and so shaving is a much kinder option. And many times, a dog's coat is far too matted to be brushed and shaving completely is the only logical option.

Considering that dogs require care at home in between grooming appointments, it is unfair to expect your groomer to undo 6-8 weeks of inadequate or absolutely no home care in a 2-3 hour grooming session. Not to mention that it is an unpleasant and often painful experience for your dogs.

So, please. Don't be so angry with your groomer for opting to shave a matted dog. It's our job and our duty to the dogs in our care to do what is best for their health, comfort, and safety. While a shaved dog may not always look the way you'd like it to, trust us when we say that no coat is better than a matted coat.

Most groomers live by the "humanity over vanity" motto, and this is a sign of a quality groomer rather than a "lazy" groomer. We love dogs and that's why we want the best for them, and while we are capable of making them look absolutely fabulous, we need our pet parents' help at home!

Thank you for coming to my TED Talk and please feel free to ask your groomers for their best recommendations! 🐶🐾

One of the absolute best moments of being a groomer is when a pup’s parents come to pick them up and absolutely fawn ove...
07/11/2025

One of the absolute best moments of being a groomer is when a pup’s parents come to pick them up and absolutely fawn over them. The dogs love it, too! 😍 Such a rewarding career!

07/10/2025

It’s important to find the right groomer for your dog, because grooming isn’t just about baths and haircuts. It’s so much more.

Dog grooming is treating every dog as a soul — because they are.

Dog grooming is being an advocate for their health. Owners see their dogs every day, and sometimes they miss the subtle changes — a lump under the skin, a shift in weight, a sore spot they’ve been hiding. Groomers notice.

Dog grooming is talking to and reassuring those scared pups as if they were children — because in many ways, they are. They depend on you to be kind, calm, and patient when the world feels big and loud.

Dog grooming is earning trust over time — sometimes months, sometimes years — to help a single dog feel safe in your care. It’s celebrating the little victories: the first time they let you trim their nails without a fuss, or rest their head on your shoulder instead of flinching.

Dog grooming is setting your own emotions aside when you walk into the salon. Dogs are sponges. If you’re stressed, they feel it — and they’ll carry that stress with them on the table.

Dog grooming is going home with an aching back because you bathed a nervous pup on the floor instead of forcing them into a tub they weren’t ready for.

It’s trimming around arthritic joints slowly, gently, because you know it hurts — and you care.

It’s adjusting your comfort to meet theirs — always.

It’s risking a bite because the dog is scared or reactive, and still speaking to them with compassion instead of frustration.

It’s forming bonds with dogs that run deeper than most people realize. They may not live in your home, but they live in your heart.

It’s grieving with their owners when they pass — because they were a part of your world, too.

Dog grooming is dirty, exhausting, physical, emotional, unpredictable — and absolutely beautiful.

It is love in its purest form.

This isn’t just my job.
This is my heart.
This is my life.
This is what I was meant to do. ❤️

Hello everyone!!Just dropping in to touch base with you all. We have been BUSY. And the phones have been ringing off the...
07/09/2025

Hello everyone!!

Just dropping in to touch base with you all. We have been BUSY. And the phones have been ringing off the hook - along with online booking requests, emails, and texts.

I ask that you kindly exercise patience with us as we try to return everyone’s phone calls while managing a very full shop schedule. It’s just the two of us, so please bear with us. We promise you that you will get a call back as soon as humanly possible.

Also: the shop will be offering select Sundays for grooming for a limited time, to help get everyone’s pups in for their day of beauty. The first Sunday available is 7/27. If interested, please send a direct message to our Facebook business page.

We appreciate all of you and your support and thank you from the bottom of our hearts 💕

- Leia

Experienced dog groomer wanted 🐶We’re still searching for the right candidate for a part-time position at our salon. We ...
07/09/2025

Experienced dog groomer wanted 🐶

We’re still searching for the right candidate for a part-time position at our salon.

We are BUSY 🏃‍♀️💨
Fully booked for July with August not far behind.

We offer

- W2 commission based pay plus tips 💰
- Flexible schedule
- Brand new Waggz grooming tables
- Beautiful and functional grooming stations
- A calm, relaxed environment where you can move at your own pace

The ideal candidate:

- has at least 2 years of grooming experience (salon experience is a must)
- confident working with all breeds
- reliable, kind, and seeking a supportive, drama-free environment
- loves all dogs ❤️

If you or someone you know fits the criteria, send your resume and portfolio to: [email protected].

Thanks!

Everyone’s overhead is different, so the annual operational costs differ, but owning a dog grooming business isn’t cheap...
07/03/2025

Everyone’s overhead is different, so the annual operational costs differ, but owning a dog grooming business isn’t cheap — especially when you also have a mortgage, car payments, etc to consider.

Ever wonder what you’re really paying for when your dog gets groomed? 💇‍♂️🐾 It’s more than just a bath. Let’s break down what really goes into.

Dog grooming is physically demanding, hands-on work that requires skill, strength, and patience. Groomers handle unpredictable animals, stand for hours, lift heavy dogs, and perform detailed grooming—often without the dog staying still.

Love your groomer and tip them appropriately for the hard work they provide, or do it yourself.

Address

166 Wolfeboro Highway, Unit #2
Alton, NH
03809

Alerts

Be the first to know and let us send you an email when The Plush Pooch Pet Spa posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Plush Pooch Pet Spa:

Share

Category