12/02/2026
BREED SELECTION IN POULTRY FARMING: DON’T COPY, CHOOSE WISELY
One of the biggest mistakes farmers make is buying chicks because “others are buying them.”
Success in poultry starts with strategy, not excitement.
Before selecting a breed, define your goal clearly:
👉 Are you targeting hotels?
👉 Local market consumers?
👉 Egg supply to shops?
👉 Festive season meat sales?
Your market determines your breed.
1) If Your Market Wants White Meat Fast
Choose Broilers
Ready in 5–7 weeks
High feed intake
Strict management required
Profitable if you have guaranteed buyers
Best for serious, fast-cycle business.
2) If Your Market Prefers Organic/Traditional Taste
Choose Improved Kienyeji or Sasso
Slower growth
Stronger immunity
Higher selling price per bird
Less stress compared to broilers
Best for rural and estate markets.
3) If You Want Long-Term Egg Income
Choose Layers (Isa Brown, Lohmann, etc.)
Start laying at about 18–20 weeks
Consistent daily production
Requires good feeding and lighting program
Best for stable monthly income.
Important Reminders
Cheap chicks can be expensive later. Always buy from trusted hatcheries.
Match your feeding program to the breed.
Don’t mix different production goals in one house.
Calculate feed cost before buying birds.
The right breed reduces stress.
The right breed increases profits.
The wrong breed drains your pocket.
In poultry farming, breed selection is not just a decision — it’s your business foundation.
ike-ego farms