17/11/2025
[QIX’s Commitment to Exceptional Pet Food]
In Japan, over the past 10 to 15 years, the concept of “pets as family members” has become deeply rooted. Pets are now regarded almost on the same level as humans, profoundly influencing owners’ consumption behavior and lifestyles.
Among various aspects of pet care, pet food has seen remarkable growth and diversification. Today, owners can choose from a vast range of options—complete and balanced diets, general foods, functional foods, domestic or imported brands, additive-free recipes, game meat-based diets, gluten-free options, and more. Pet food is available in various forms such as dry, semi-dry, wet, freeze-dried, retort-pouched, and even frozen meals—allowing pets to enjoy diets that closely resemble human food experiences.
As a result, more pet owners have developed a stronger desire to provide the very best for their companions, and homemade meals are becoming increasingly common. At the same time, the way information is accessed has also evolved. With the internet and a flood of information from TV, magazines, commercials, and social media, pet owners have more choices than ever—yet many now struggle with the question: “Which one should I choose?”
Amid this abundance of options, we asked ourselves:
“What truly matters most?”
Our answer is simple: that pets genuinely enjoy their meals.
Because when pets eat with joy, it brings happiness and fulfillment to their owners as well.
The pet food offered by QIX is proudly made in Japan, additive-free, and crafted with fresh meat and fish as the main sources of protein. We use no oil coatings, preserving the natural aroma and flavor of the ingredients—because taste matters most when it comes to making pets happy.
Just as we humans take pleasure in eating, we want pets to truly enjoy their mealtime too.
The joy of eating is the joy of living.
The joy of giving is the happiness of life.
We hope to make every meal a moment filled with smiles.
This passion lives within our pet food brand, “Smiley.”
We are excited to share it soon with pet owners in the Philippines—please look forward to it.