It's The Dogs

It's The Dogs Tasty, natural dog treats. Made for dogs, fit for owners! Our favourite furry friends deserve the same care and attention that we give to our own food.

Unfortunately, most dog treats are made with junk and fillers. That’s why our pawsome dog treats are made using natural human ingredients that you would find in your kitchen cupboard. We produce our premium roasted PEANUT BUTTER balls in the same outstanding factory and with the same superior ingredients used in our protein balls for humans. So, whilst this treat is owner friendly, do try to remember: IT'S THE DOG’S (not yours)!

Good news! Your doggos' favourite snack is back in stock.🙌You may have noticed we went out of stock last week, which may...
02/04/2026

Good news! Your doggos' favourite snack is back in stock.🙌

You may have noticed we went out of stock last week, which may or may not have been down to a good boy getting his paws on our supply stash 🐶

Our hoomans have been hard at work getting stocked back up though, so you can make sure that your cupboards are stocked high again of your pooch's best snack.

Proper treats. Made properly.

Back on the website now.
Be quick.

POV: You’ve just discovered where the good stuff is kept.One sniff.One paw on the counter.Now it’s a full investigation....
16/03/2026

POV: You’ve just discovered where the good stuff is kept.

One sniff.
One paw on the counter.
Now it’s a full investigation.

Because when it’s It's The Dog's peanut butter balls, every good dog knows it’s worth getting a closer look.

High protein. Grain free.
And apparently… very hard to ignore.

🐶

This is exactly our reaction too when someone mentions our delicious peanut butter balls 🥜😋
19/02/2026

This is exactly our reaction too when someone mentions our delicious peanut butter balls 🥜😋

Listen up hoomans 🐶Veganuary isn’t just about what’s on your plate. It's about what's in our bowl, too! If you’re going ...
06/01/2026

Listen up hoomans 🐶

Veganuary isn’t just about what’s on your plate. It's about what's in our bowl, too! If you’re going more plant based, your dog can get involved too.

Our peanut butter balls are made for dogs, using proper, natural ingredients that just happen to be plant based. Dog safe roasted peanut butter. Plant proteins. Fibre. No grains. No fillers. No added nonsense.

Good enough for every day. Training. Treating. Just because.

Veganuary. Still waiting for crumbs to fall. 🐾🐾

Christmas Eve energy. Christmas morning focus 🎁🐶Snack inspections underway. Present patrols in full swing. Front door gu...
24/12/2025

Christmas Eve energy. Christmas morning focus 🎁🐶

Snack inspections underway. Present patrols in full swing. Front door guarding like it’s a very serious job. This lot is READY.

Whether it’s for good behaviour, keeping them busy while you wrap, or simply because it’s Christmas, their treats should be worth it. Proper peanut butter balls made with simple, natural ingredients. Made for dogs. Not yours.

No fuss. No nonsense. Just wagging tails and festive mischief.

Merry Christmas from all of us at It’s The Dog’s 🎄🐾

Hey Hoomans - Christmas mode: fully activated 🎄🐾From elf duties and fairy light modelling to reindeer impressions and se...
22/12/2025

Hey Hoomans - Christmas mode: fully activated 🎄🐾

From elf duties and fairy light modelling to reindeer impressions and serious jumper moments, this lot understood the festive brief.

Busy houses, shiny trees, snacks everywhere. It’s a lot. That’s why when it comes to treats, we keep things simple. Wholesome peanut butter balls made with real ingredients and nothing unnecessary.

Because when everything else is a bit chaotic, their treats don’t need to be.

It’s The Dog’s (or yours)!

09/12/2025

🎄 Christmas is coming, and the goodest of good doggos know exactly what they want under the tree.

Forget the slippers, ditch the novelty mug. This year, it’s all about the treats that make tails twirl.

Our It’s The Dog’s Peanut Butter Balls are the ultimate stocking filler, the perfect present, and the one gift guaranteed to get a paws-up review from even the fussiest fluff. High protein, grain free, gut friendly. Wrapped in festive drool.

And if you need proof, just look at these two little legends in the reel. Absolute icons. Serving festive realness like it's their full-time job.

Stock up on your doggos favourite stocking filler now! 👉🏻

🇬🇧🐾

23/06/2025

🐾 Sniffing Hide & Seek

🎥 VIDEO: “My nose knows.”

Sniffing games are a scent-sational way to keep our brains busy and tails wagging.

Especially when there’s peanut butter treasure buried in every game. 🐽

💛Join us and the sniff-tastic trainers at for a session of Hide & Sniff that’s fun, focus-building, and full of flavour.

🎓 Save 15% on all training courses with code: ITSTHEDOGS15
🔍 Sign up now: https://www.canineprinciples.com/link/Ju8zbE

20/06/2025

🐾 Good Recall

🎥 VIDEO: “Come back? Even when there’s a fox poo?”

YES. With the right training (and a treat stash that smells like doggy heaven), even the most adventurous pups can master recall.

Watch our training in action with and see how our tasty peanut butter treats make coming back the obvious choice. 🚀🐕

🎓 Celebrate with 15% off all courses – code: ITSTHEDOGS15

🏃‍♂️ Sign up here: https://www.canineprinciples.com/link/Ju8zbE

First Aid CourseWould you know what to do in a dog emergency?From cuts and choking to heatstroke and bloat — being prepa...
18/06/2025

First Aid Course

Would you know what to do in a dog emergency?

From cuts and choking to heatstroke and bloat — being prepared can make all the difference.

That’s why we’re big fans of the Canine First Aid Certificate Course from our lovely partners at . It’s 100% online and packed with practical info for dog guardians, whether you’re a new puppy parent or a seasoned dog lover.

Learn at your own pace
Earn a certificate on completion
Covers CPR, bleeding, poisoning, shock + more

And the best part? It’s the Dogs followers get 15% off with code ITSTHEDOGS15

Sign up now: https://www.canineprinciples.com/link/Ju8zbE

Be ready when your dog needs you most

16/06/2025

🐾 Enrichment Games – Hide the Treat

🎥 VIDEO: “Let the games begin!”

You hide ‘em. We find ‘em. We win. You swoon.

Enrichment games like “Hide the Treat” aren’t just fun – they help us think, sniff, and stay calm (until we find the last peanut butter ball, of course).

Watch how it’s done in this fun-filled video with – then try it at home!

🎓 Use code ITSTHEDOGS15 to get 15% off all their courses!

🧠 Sign up: https://www.canineprinciples.com/link/Ju8zbE


’sTheDogs

Address

Unit 8 Downsbrook Trading Estate
Worthing
BN148NQ

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm

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