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Canine Business Academy Want more enquiries for your force free dog training business? www.caninebusinessacademy.com

Jo & Vicky x

Come and spend 90-mins with us finding out how what you're currently doing might be going against you.

We're In the thick of exhibiting over in Chicago for the CANIS Conference and showcasing everything we teach our clients...
08/10/2026

We're In the thick of exhibiting over in Chicago for the CANIS Conference and showcasing everything we teach our clients on how to stand out as a dog business owner...

Who do you work with?
How do you help?
What are you known for?

And the overriding feedback from our leaflet?

"My gosh, you guys are brave!"

Brave because we're not afraid to drop the F bomb.
Brave because we cut the bullsh*t and say it how it is.
Brave because we know it will disqualify the people who aren't for us before they even move towards us.

This proves for us that the leaflet is doing a great job then.

It's giving us a voice, helping us create efficiency when it comes to enquiries, and connecting and accelerating trust in those who *are* drawn towards our message.

The ability to feel completely at ease with your marketing, and knowing what to talk about, we believe comes from a place of knowing your purpose inside out.

The reason you do what you do and the driving force behind it is where it all begins.

Business shouldn't be complicated.
Simplifying everything and getting s**t done is what we live and breathe here at CBA.

Sooooooo this time next week we'll be in London getting ready for a stupidly early start on Monday because WE'RE GOING T...
26/09/2026

Sooooooo this time next week we'll be in London getting ready for a stupidly early start on Monday because WE'RE GOING TO CHICAGO đŸ‡ș🇾 😂

And I think we've officially hit the point this weekend where this has gone from being yeah we're going to CANIS Conference in October to oh s**t, we actually need to get ourselves and all of this stuff to America next week.

Or more accurately, this has been Jo's life this weekend because Vicky is currently blissfully unaware of all of this on holiday 😂

So while she's off enjoying herself, Jo has apparently become CBA's international logistics department.

There's currently cardboard, polystyrene (which is quite problematic when Jo has an aversion to the stuff!), bubble wrap and various massive bags all over the place because getting an exhibition backdrop and roller banners onto a plane is apparently something we probably should have thought about before now 😂

ESTAs have been checked because that felt like quite an important one. Things have actually started being packed although we've not fully worked out what we're taking, what still needs sorting and started tackling all the random little jobs that have been sitting on the we've got ages list for the last however many weeks.

We no longer have ages.

Oh and just to add to the carnage! Amazon decided to join in this weekend by emailing to say the books we've ordered for CANIS might not actually arrive until AFTER CANIS 🙃 😂

Excellent.

So that's where we're at.

Next Sunday we're heading down to London, Monday morning we fly to Chicago and we've given ourselves a day or two over there before everything gets going because attempting to land in America and immediately be functioning professional human beings felt a bit too optimistic for us 😂

We spend so much time buried in the day-to-day stuff that I don't think we always stop and clock the things that are actually quite fu***ng cool.

This is quite fu***ng cool ❀

Anyway, if you're going to CANIS PLEASE come and find us because we'd bloody love to meet you. And if you're not going, I'm fairly certain you'll still experience most of the trip via Facebook because there is zero chance we're going to Chicago quietly 😂

Now we just need Amazon to get the memo that THE BOOKS NEED TO GET THERE BEFORE WE DO. Please send your magic fairy dust our way to make this happen!!

We talk about “business problems” a LOT at CBA.Not enough enquiries. Not enough sales. Pricing isn't working. Marketing ...
16/09/2026

We talk about “business problems” a LOT at CBA.

Not enough enquiries. Not enough sales. Pricing isn't working. Marketing isn't working. Social media isn't working. And usually when someone comes into our world, they've already got a pretty good idea of what they think the problem is.

The trouble is... they're not always right. (Insert dramatic dum dum dummmmm for effect!)

This is probably one of the biggest parts of the work we do that you don't necessarily see from the outside.

We're not particularly interested in chucking another marketing strategy at someone because they've told us they need more enquiries. We want to know what's actually happening first.

Because maybe they DO need more enquiries or maybe they've got plenty of enquiries but hardly any of them are converting. Maybe the pricing is fine but they're terrified of actually selling at that price. Maybe they've convinced themselves Instagram is the answer when their best clients have never come from Instagram in their life. Maybe they've had one s**t month, panicked and decided the entire business needs rebuilding (totally been there on that front!!! I love a good burn down to build it fu**in up again!! 😂)

And then there's the human running the bloody thing.

We had Dr Isla Fishburn - Kachina Wellness back on the podcast this week and she said something we really liked about how our businesses aren't actually separate from us: "Our thoughts, beliefs and everything else we're carrying around gets pushed into the thing we're building too."

Which is particularly interesting when you work with FF dog trainers and behaviourists because this is an industry FULL of people who are bloody brilliant at looking at the whole picture when it comes to a dog.

We don't just go “dog barked = stop barking”.

We want context. What's happening around it? What's maintaining it? What changed? What's the actual problem here?

And then we get to our businesses and suddenly it's SALES ARE DOWN = I NEED MORE MARKETING 😂

We're picking this topic up in more detail over in our community group today. There's always some interesting conversations happening over there, so if you're a force-free dog trainer or behaviourist and you're not in there yet, come and join us. We'll stick the group link below 👇

And if you want to hear the conversation that started all of this, this week's episode of Let's Talk Dog Business with Isla is out too. We'll pop that below as well ❀

PS - Don't you think Vicky looks super thoughtful in this pic!!

We've gone even bolder with the colours. Because apparently they weren't bold enough already 😂But our new website is LIV...
13/09/2026

We've gone even bolder with the colours. Because apparently they weren't bold enough already 😂

But our new website is LIVE!!

CBA has evolved a lot over the last couple of years. We've evolved. What we offer has evolved. We've got clearer on who we're here for, what we're bloody good at and what we want this business to look like long term.

And the website hadn't really come with us.

When we talk about growing a business, this is part of what we mean.

You don't just earn more money and magically become a "bigger business".

You change.

You get clearer. You make different decisions. You realise things you thought you wanted two years ago aren't actually what you want anymore. You become another version of yourself as a business owner and, naturally, the brand and the business start changing with you.

There's no one-size-fits-all version of what that should look like either.

Now, could we argue that we procrastinated over this website for far too long? Errrrr, just a tad!!!

Did we need a new website to keep selling things and doing what we do? Absolutely not.

But when we sat down and properly reviewed our roadmap and strategy for where we're taking CBA, it became really obvious that this was one of those things we'd been working towards in the background for a reason.

We're here for the long haul.

And we wanted somewhere that actually reflected CBA as it is now, made it really bloody clear what we do and who we do it for, and had all the stuff you'd actually want to know in one place.

So here it is.

Bolder. Clearer and hopefully you'll agree, very fu***ng CBA!!

And featuring possibly even more lime green than before, which we didn't know was possible 😂

Go have a nose 👀

https://www.caninebusinessacademy.com

If you’re new around here, you might not know we have a podcast 👀Let’s Talk Dog Business is our weekly podcast here at C...
09/09/2026

If you’re new around here, you might not know we have a podcast 👀

Let’s Talk Dog Business is our weekly podcast here at Canine Business Academy, where we talk about all the stuff that comes with actually trying to make a living from your dog business.

Sometimes we have guests, sometimes it’s just Jo & Vicky, sometimes there’s a plan and quite often that plan goes completely out the window 😂

This week we’re talking about sales objections.

The “I can’t afford it”, “that’s more than I wanted to spend” and “I need to speak to my partner” conversations that are SO normal when you run a business, but can still make you immediately question your prices and wonder whether anyone has any bloody money.

We get into why the first reason someone gives you isn’t necessarily the actual reason they’re not buying, why asking another question doesn’t make you a sleazy salesperson and how much of what happens next is actually about the stuff going on in YOUR head around money and selling.

Episode 140 is out now đŸŽ™ïž

We’ll put the YouTube link in the comments 👇

And if you want somewhere to actually talk about this stuff with other dog professionals, rather than just listening to us talk about it, we’ve also got our free CBA Facebook community 👉 CBA Community: Business growth for force-free dog trainers

That’s where we carry on conversations like this, answer questions, share ideas and generally try to make the business bit feel a bit less bloody lonely.

Come and hang out with us and let's talk about the stuff we all keep to ourselves!

Shout out to our newest followers! Excited to have you onboard!Bobbi-Lynn Riley, Rachel Green, Nigel Whitear
02/09/2026

Shout out to our newest followers!

Excited to have you onboard!

Bobbi-Lynn Riley, Rachel Green, Nigel Whitear

When we ask most people what they think of their business we get mixed answers:- HARD- OVERWHELMING- EXCITING- FUN- CONF...
31/08/2026

When we ask most people what they think of their business we get mixed answers:

- HARD
- OVERWHELMING
- EXCITING
- FUN
- CONFUSING

What do you think about your dog business?

Sending some more books out!We poured everything we had into writing this book and we know it's helped so many people al...
28/08/2026

Sending some more books out!

We poured everything we had into writing this book and we know it's helped so many people already.

Have you got your copy yet?

Let's Talk Dog Business Strategy - the book for Force-Free Dog Trainers who want to build a business that generates consistent £3-5k months (if not more 😉).

Oh - and we've not got a new shiny page for it where you can purchase direct from us now.

Check it out 👇

Force-free dog trainer or behaviourist?Trying to get the business bit to actually work for you but have no bloody idea w...
22/08/2026

Force-free dog trainer or behaviourist?

Trying to get the business bit to actually work for you but have no bloody idea where to start?

Overwhelmed by all the things you think you should be doing? Feeling lonely, stuck or like everybody else has somehow figured it out while you’re still wondering where the next enquiry is coming from?

Come and hang out with us 😂

The CBA Community is our free Facebook group for force-free dog trainers and behaviourists, and we share all of it.

The good months, the s**t months, what’s working, what isn’t, the awkward money stuff, pricing, marketing, getting clients, selling without feeling like a k**b, confidence wobbles, new ideas, business questions and the general reality of trying to make a proper living doing work you genuinely give a s**t about.

You can ask questions, get advice, share a win, have a wobble or just have a nose through what everybody else is talking about and realise you’re definitely not the only one figuring this stuff out as you go.

We’re in there. Loads of other lovely force-free dog people are in there. And it’s completely free.

Come and join us 👇

https://www.facebook.com/groups/caninebusinessacademycommunity/

If you’ve been running your dog business for a while, chances are you’ve proved by now that it can make money.You’ve got...
22/08/2026

If you’ve been running your dog business for a while, chances are you’ve proved by now that it can make money.

You’ve got clients, people recommend you, some months might actually be really bloody good.

And then you have one that isn’t.

Enquiries go a bit quiet, the money drops and suddenly you’re questioning everything again.

Do I need to post more? Should I run ads? Is it my website? Do I need to change what I’m selling? Maybe I should add something else? Should I put my prices up? Actually no, nobody will pay that


And round we go 😂

This is the bit we see all the time. It’s not necessarily that your business isn’t working, it’s that you don’t really know WHY it works when it does.

So when things go quiet, you don’t know what to do to get them moving again.

And that makes consistency really bloody difficult.

Because a £5k month is lovely, but if you don’t know what created it and the next month is £2k, it’s pretty hard to build your life around that.

This is the business bit we want you to understand.

What needs to happen each month for you to make the money you want to make? Where does that business actually come from? What are you selling? How many do you need to sell? Are enough people finding you? What happens when they do?

Once you start understanding that, you can stop chucking things at the business every time the money wobbles and actually know where your attention needs to go.

Our next live group starts on 10th September and this is exactly the kind of stuff we’re going to be getting into together over the next few months.

So if you’re fed up with having a good month followed by an “oh f**k, where have all the enquiries gone?” month 😂 have a nose at what we’re doing.

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