29/04/2026
Don’t get me wrong, lickmats have their place, they’re great for decompression, calming a dog before or after something stressful, or just giving them something to focus on. But decompression and enrichment aren’t the same thing.
Real enrichment meets your dog’s breed specific needs. So a spaniel needs to sniff and hunt, a collie needs to think and work, a terrier needs to dig and chase. Giving them a lickmat doesn’t tick those boxes, it just keeps them occupied for five minutes.
If your dog is bouncing off the walls, struggling to settle, being destructive, a lickmat isn’t the answer. Breed appropriate enrichment, mental stimulation and actually meeting your dog’s needs is 🫶🏼