02/06/2026
Iāve invested thousands of pounds into my education in canine nutrition. Not hundreds, thousands!
That includes accredited courses, countless hours of continuing professional development, extensive research using scientific literature (not Google, ChatGPT, or Facebook), and now a Graduate Diploma in Naturopathic Nutrition.
Then I look around and see people spending a few pounds on an online certificate and calling themselves a canine nutritionist. Iāve completed some of those courses myself, and they are incredibly basic and often outdated.
Do I know everything? Absolutely not. In fact, the more I learn, the more I realise there is still to learn. Thatās exactly why I have a trusted network of professionals I can consult with, refer to, and collaborate with when needed.
Nutrition, and health in general, is a constantly evolving field. Completing one course, starting a social media group, and declaring yourself an expert simply isnāt enough. Nor is copying other peopleās work and making out you wrote them (Iāve pulled a certain ādog nutritionistā up on that in the past!).
And while weāre on the subject, please be cautious about taking advice from random people on social media. They donāt know your dog, your dogās history, your circumstances, or the bigger picture.
The canine industry will only improve when guardians become more discerning about who they trust and pay for advice.
Do your research. Check credentials. Ask questions.
Then ask even more questions.
Your dog deserves nothing less.
Weāre back, and if thereās one conversation we want to reopen with honesty, clarity and purpose, itās this. Who should you trust with your dogās health, nutrition and wellness advice online?
Pet parents are navigating an overwhelming amount of information every single day. Social media, Facebook groups, blogs, reels, infographics, āexpertā pages, AI-written posts, and bite-sized content that looks polished and persuasive. But appearance is not the same as accuracy, and confidence is not the same as competence.
One of the biggest issues in the canine space right now is the astronomical rise in people presenting themselves as canine nutrition experts, consultants, or guides, despite having very limited training, outdated course content, or qualifications that simply do not reflect the complexity of the cases they are advising on today.
A Level 3 qualification can be a starting point, but it should not automatically be seen as evidence of advanced expertise, particularly when someone is advising on chronic illness, complex gut issues, allergies, elimination diets, endocrine concerns, behavioural links, supplement protocols, or multi-factorial cases that require a far deeper level of understanding.
We also have to acknowledge the reality that this space is still largely unregulated. That means there are very few barriers to entry, no consistency in educational standards, and no real accountability. Some courses have not kept pace with current science. Some offer a narrow prospectus that leaves major gaps in knowledge. Some do not adequately teach scope of practice, critical thinking, research appraisal, or when referral to a more appropriately qualified professional is needed.
Now add AI to the mix.
AI-generated content has made it easier than ever to produce professional-looking educational posts in seconds. The problem is that AI is only as good as the information selected, prompted, and checked. There is always a very large potential for bias in data selection, and without proper fact-checking, critical review, and context, inaccurate or oversimplified information can spread incredibly quickly.
And because social media rewards reach, outrage, controversy and engagement, a lot of the content we see reaching our feeds now is deliberately designed more to spark reaction than to support informed decision-making. The louder the claim, the more attention it often gets, whether it is nuanced, current, or true.
This is exactly why we believe pet parents need to feel empowered to ask better questions.
Who is giving this advice?
What are their qualifications?
Are they insured?
How recent is their education?
Do they undertake ongoing CPD?
Can they explain their sources?
Do they understand the limits of their knowledge?
Do they know when to refer out?
These questions matter.
At The BalancedThe Balanced Caninecy has always been central to what we do. You can access our teamās qualifications, certifications, and background information at any time, both in our group and on our website, because we believe trust should be built on openness, integrity and evidence-led education.
And on that note, it feels really good to be back.
Weāre here to support, guide and educate, whether thatās within the group or through the resources on our website.
If you havenāt already, please check out our new article linked below in the comments!
If this message resonates with you, please like, comment, and share. The more pet parents we help empower, the better.