08/10/2025
I got this from another profile and had to copy and share it from a guy called Gary Gaz Johnson Dog Trainer. He’s spot on.
Dog training and Dog behaviour modification are 2 separate things but they go hand in hand, don’t confuse the 2 are the same or addressed quite the same way. This is what he put.
🐾 The Four Quadrants of Force-Free Dog Trainers
In today’s world of dog training, “force-free” has become a buzzword one that’s often misunderstood, oversold, and, in some cases, deliberately abused. Like any movement, it attracts a wide range of people from the well-intentioned to the outright deceptive.
So, let’s break down the four main quadrants of force-free dog trainers, as they appear in the real world.
1. The Ethical Force-Free Trainer
These are the good ones the honest professionals or passionate enthusiasts who genuinely believe in force-free principles and want to do right by dogs and owners.
They understand the limitations of their method and don’t pretend that “one size fits all.”
If they encounter a dog that doesn’t respond to purely positive training, they’re humble enough to refer the client to someone with a broader toolkit. That’s ethical. That’s professional.
They know what they do, why they do it, and when it’s time to hand the lead to someone else.
2. The Force-Free Ideology Frauds
Here’s where things take a darker turn. These are the con artists of the industry the ones selling the fairy tale that force-free methods will work on every dog, in every situation, and that all other training systems are cruel.
They make big profits off emotional marketing while spreading misinformation and pushing to ban proven tools like training collars, prongs, and e-collars.
Their message isn’t built on results it’s built on guilt, manipulation, and the illusion of moral superiority.
They’re not helping dogs they’re helping their bank accounts.
3. The Force-Free Brainwashed Victim
This group is made up of well-meaning dog owners and new trainers who’ve been swept up in the online flood of force-free propaganda.
They’ve been told that any form of correction is abusive, that treats are the only answer, and that “science” supports their stance even though the “science” they quote often comes from cherry-picked or misrepresented studies.
They genuinely believe they’re doing the right thing and often fall into a cult-like mentality, where questioning the ideology is forbidden.
Sadly, they end up shaming or attacking others for using different methods, not realizing they’ve been indoctrinated by clever marketing rather than true education.
4. The Deceptive and Misleading Force-Free Employee
This last quadrant includes celebrities, influencers, and industry insiders who know deep down that force-free ideology doesn’t hold up but they can’t say it publicly.
They’ve built careers, sponsorships, and reputations on selling the “positive-only” dream, and speaking the truth would cost them everything.
That includes some high-profile trainers, pet store partners, welfare group employees, and even staff within organizations like the RSPCA and animal control.
They know better but silence keeps the paychecks coming.
Final Thoughts
Force-free training isn’t inherently bad but the ideology surrounding it has become toxic.
Tools don’t make training cruel; ignorance and ego do.
Whether you train with food, leash pressure, or a balanced combination of both what matters is clarity, fairness, and respect for the dog.
The truly ethical trainers aren’t trapped in ideology. They’re open-minded, results-driven, and humble enough to say,
“What works for this dog may not work for the next.”
That’s real dog training not fantasy.
Always seek a professional dog trainer not a force free ideologist.