Alpha b dog training

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Alpha b dog training Dog trainers, behaviourists and walkers, Cheshire
Group training classes
1-1 behaviour modification

10/11/2026

Something new is coming to AlphaB, and it is the most intensive online dog training programme we have ever built. 🐾

On 1st January 2027, our new training system and online platform go live.

It starts with a free questionnaire about you and your dog. From your answers, you get your own tailored training plan, with progress charts and exercises chosen for your dog. You also get a free, in-depth personality assessment using our exclusive 13 trait system, so you understand what your dog needs and why.

What makes it different:
• Three trainers' perspectives on your training, so you see more than one way to solve a problem
• Consistent online support, with weekly video calls and Q&As and regular replies to your comments
• A real community feel, with a private group to chat and arrange meetups, plus trainer-arranged meetups
• All the modules, with games, quizzes, articles and homework
• Festive fun, including a Christmas fun day, sports days and Easter egg hunts
• Exclusive nutrition guides, local dog walk guides and partner discount codes

Choose what suits you:
Foundation, £45 a month: everything above, fully online
Full, £70 a month: everything in Foundation, plus unlimited group sessions
Family and Friends, £90 a month: everything in Full, for up to 4 dogs

Your price is locked in from the day you join, for three years.

No guesswork and no random videos. Just a clear plan built around your dog, backed by the AlphaB training system and a team who know you and your dog by name.

Our students have asked for this for a long time, and I cannot wait to show you. Find out more via the link in our bio. 💛

08/11/2026

Choice is the most powerful tool in my training bag. 🐾

This whole week was built on it. Bear is learning that waiting at the car, the gate and the doorway is his decision, not something I force. The moment it became his choice, it started to hold. 💪

And then there is Alfie. 🔥 We have done reactivity work over a few sessions, and this week a large silver Lab barked right at him and he calmly walked on. No reaction at all. He absolutely smashed it, and I am so proud of him.

Bruce the Doberman did cracking solo impulse control and recall work. Sprokett had structured one to one time all to herself. Lexa enjoyed calm, unhurried sessions in her own space. Flynn and Milo trained and exercised together and read each other beautifully. 🌿

Lola kept up all the brilliant work she has put in over the months, relaxed and listening. Sydney, Hugo and Barney joined the walk and train crew and settled in like old pros. 🐕

Young Atlas, only five months old, started his training journey with gentle, patient foundations. Chunk, a golden retriever with zero interest in food, reminded me that for some dogs the ball is a whole currency, and once you start paying in it the loose lead follows. Kai and Jess, a gorgeous Cane Corso pair, began confidence and recall work. 🔥

There was nose down, switched on scent work out on the field, fitness and balance training for Daisy, a mini board and train for Marley, who settled in like he owns the place, and Stanley deep in his board and train, taking his loose lead out into the real world. My own crew even got their swim day in. 🏊

I also spent a full day filming with the videographer, because there are some exciting changes coming to AlphaB. That’s all I’m saying for now. 👀 The team have been flat out too.

This job never stops being a privilege. 🐾 Samantha

Did you know the toller is named after how it works?The Nova Scotia Duck Tolling Retriever was developed in Nova Scotia,...
08/11/2026

Did you know the toller is named after how it works?

The Nova Scotia Duck Tolling Retriever was developed in Nova Scotia, Canada, in the 19th century. "Tolling" means luring. The dog romps and plays near the water's edge while the hunter stays hidden, and their lively play and white markings make curious ducks swim over to investigate.

Tollers are the smallest of the retrievers, and they are often mistaken for a small Golden Retriever. They also have webbed feet and a water-repellent double coat.

Got a toller, or a dog who loves a game? Tell us about them in the comments.

06/11/2026

Your dog doesn't know what you think is bad behaviour.

To you, the bin raid, the jumping up and the lunge at the lead are clearly wrong. To your dog, they are things that happened, and some of them were fun.

That's why timing matters with every marker, whether it's a yes or a no.

A marker tells your dog exactly what they were doing at that moment. Not what they did five seconds ago. Not what you were thinking about. The moment the sound lands.

Here is what late timing teaches:

1. Say "yes" a second too late and you've paid for the wrong thing. The dog sat, then jumped up, and the jump got the reward.
2. Say "no" after the dog has already stopped and moved on. Now the "no" is attached to something calm or something good.
3. Say "no" long after the event and your dog has no idea what it was about. They just learn that you're unpredictable.

Your dog can't look back and work out what you meant. They only connect the marker to what is happening right now.

So what do we do?

1. Mark the behaviour as it happens, not after.
2. Keep the markers consistent. The same sound and the same flat, calm tone every time.
3. Treat a "no" as information, not a telling off. It says: that wasn't it, try again.
4. Follow every "no" with help. Show your dog what you do want, then mark and reward it.
5. Set your dog up so you can get your timing right. If you can't mark it in time, manage the situation instead.

If your dog doesn't seem to understand you, it's rarely stubbornness. It's usually that the message arrived at the wrong moment.

Want help sharpening your timing? Book a 1:1 and we'll practise it together, with your dog.

🐾 Progress doesn't come from one big day. It comes from showing up, again and again🐾That's why the new AlphaB structure ...
05/11/2026

🐾 Progress doesn't come from one big day. It comes from showing up, again and again🐾

That's why the new AlphaB structure is built around membership. 💛

✨ FOUNDATION: £45 a month✨
🎥 A growing video library, with at least 10 modules at launch and more added all the time
🧠 Games, quizzes, articles and homework to keep you and your dog moving forward
📞 A monthly group video call with the team, with a set topic and open Q&A
💬 A members-only community including meet ups in person
📚 Exclusive guides, including nutrition guides I've written
🥾 Our local dog walks document
🎁 Partner discount codes and Member of the Month
🐕 An online canine character assessment tool

💡 That's less than the cost of a single coaching session or day train.

One session a month is a lovely boost, but it leaves you on your own for the other 29 days. 😅 Foundation gives you steady support every week:
✅ A plan to follow
✅ Answers when you get stuck
✅ A team behind you and your dog

🌟 FULL: £70 a month🌟
Everything in Foundation, PLUS unlimited access to our group sessions:
🌳 Exposure walks
🐶 Playgroups
🏃 Obstacle classes
🦮 Lure coursing
☕ Days out and adventures

If you'd otherwise book a single session each month, Full gives you far more training, practice and community for your money. 🙌

🏆 Consistency is what changes dogs. Membership makes it easy.

💌 Message me to find out more.

Some dates to have in your diary.8 November: current session packs come off our website.20 December: our new structure t...
05/11/2026

Some dates to have in your diary.

8 November: current session packs come off our website.
20 December: our new structure takes effect.
4 January: we reopen, and our online membership launches.

If you have sessions that are already paid for, we will honour every one of them until they are used up. Same trainer, same terms. Each pack has its own expiry date, and expiry dates will not be extended, so please check yours and book your sessions in before then.

Any questions, message your trainer directly. We would much rather you ask than find out another way.

Big changes are coming to AlphaB, and we could not be more excited to share them.On 4 January our online membership laun...
04/11/2026

Big changes are coming to AlphaB, and we could not be more excited to share them.

On 4 January our online membership launches, and it is built to give every dog and owner real, lasting progress.

Here is what you get:
🐾 A growing video training library, so when you hit a behaviour or question we can point you to the exact module that helps
🐾 Interactive games, quizzes and homework to keep your training moving at home between sessions
🐾 A monthly group video call with the team
🐾 A members-only community to learn alongside other owners
🐾 Meet-ups and days out a few times a year
🐾 Weekly group classes with real week by week progression, because the foundations are practised at home first (Full membership)
🐾 Unlimited group sessions, the Man Trailing Dog Club and the weekly Puppy Pack Walk included on Full membership

Foundation membership starts at just £45 a month. Got more than one dog? Our Family and Friends membership covers up to four dogs.

Because we get to know you and your dog so much better, training becomes more personal, more supportive and far more effective. You are never left guessing what to do next.

Not able to commit to regular in-person sessions? The online membership is the ideal way to keep learning, and it costs less than a single one-to-one coaching session. If you want flexibility with payment, Clearpay is available on our website.

Our new structure starts on 20 December. Until 8 November you can still buy a session pack at the current price.

03/11/2026

Your dog hasn't forgotten it. A phase got skipped. 🐾

Every behaviour your dog learns travels through five phases. Knowing which one you're in changes how you train.

1. Acquisition
Teaching what the cue means. Low distractions, plenty of rewards, and a lure or prompt if needed. The goal is reliable, not "most of the time".

2. Generalisation
A sit in the kitchen is a sit in the kitchen. Take it to the garden, the street and the park, and rebuild it in each place as if it's brand new. This is the phase most people skip.

3. Fluency
Now we make it smooth. Reward the quick, clean responses so the behaviour looks easy for your dog.

4. Proofing
Add challenge one step at a time: distance, distractions, other dogs, different people. Never more than your dog can meet.

5. Maintenance
Keep it sharp by weaving it into daily life. Behaviours that are never practised soften.

Why it matters: when something falls apart, don't ask "what's wrong with my dog?" Ask "which phase was incomplete?" Then drop back one phase and rebuild. Your dog isn't being stubborn. They're showing you exactly where they are.

Quick check: does your dog sit instantly at home but go blank at the park? That's generalisation.

Which phase is your dog's recall in right now? Comment below.

Training is better together.There is something special about a field full of owners and dogs all working on the same thi...
02/11/2026

Training is better together.

There is something special about a field full of owners and dogs all working on the same thing at the same time. You are not on your own, you can see that other people have the same questions, and your dog learns to focus with other dogs around.

Our group sessions are built for exactly that. Everyone does the same exercise, and your trainer adapts it for you and your dog, whatever level you are at.

Come and join us. Have a look at the group timetable on our website: https://www.alphabdogtraining.co.uk/group-timetable

01/11/2026

All training looks different
Flynn came in for a 1:1 and a day train and he is living proof of what consistency does. His recovery on a single verbal gets sharper every session and redirection is becoming a thing of the past. No drama. Just a dog who knows the game now. 🔥

His housemate Flemming worked the door exit sequence like a pro, and Inka? This girl. The higher value food has switched her ON and her lure work is coming on brilliantly. 💪

Alfie slotted into the group like he had always belonged there. Neutrality is a skill and he is building it beautifully.

Barney and Moose smashed their day trains. Polite door exits, early corrections before the lead even thinks about going tight, and group walks that get smoother every time. Barney finishes every session with the biggest grin. 😂

Lola came in for her usual day train and honestly, I could write a whole post about her. She has put the work in over a long time and now she is the dog I point to when people ask what maintenance looks like: settled, switched on and holding brilliant progress. 🌿

Daisy joined me for two walk and trains and her confidence around traffic just keeps growing. She does not need to be the loudest dog in the group. She just needs to be comfortable, and she is. 🚗

Isla, Luna and Kaia kept me honest on the walks, and Stanley the board and train boy clocked another big week of daily training and flirt pole sessions. The progress is real. 🎯

A home visit 1:1 with one of my longest standing households reminded me why I love this job: the difference from where we started to now is everything.

My own dogs got plenty of work too, including a swim session. Trained and spoiled in equal measure. 🏊

The team had a packed week with their own sessions too, and there is a little restructure happening behind the scenes that I cannot wait to share. 👀

Same time next week.

Samantha x

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AlphaB Dog Training
Great Barrow
CH27HW

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