The Woof Pack

The Woof Pack Established in 2017, The Woof Pack is a premium Animal Care and Behaviour Specialist service provider. Well hi there!

Ran by a Qualified and Certified Behaviourist; offering Dog Training & Behaviour, Group Walks, Small Pet & Equine Services. Welcome to The Woof Pack!

I'm Helen, owner and founder of TWP, established in 2017. I am a qualified and accredited Dog Trainer with the Institute of Modern Dog Trainers and Dog Training College.

For Dog Walking I operate around Matson, Abbeymead, Abbeydale, Longlevens, K

ingsholm and more! For other all other services I cover all of Gloucester.

Please see my website for a full detailed break down of my services, credentials and all things TWP!

30/05/2026

THIS is why I don't use corrections or punishment with dogs...

Mostly scientists are on the same page these days when it comes to animal needs and emotions.

Most animal behaviour scientists are happy that there are such things as Motivating Operations which affect the value of rewards, and most neuroscientists are happy that there are at least two emotional states - positive and negative.

After that, things get a bit heated and argumentative. I don't care for that. I just want to know what will best help my dog learn to thrive.

There are hundreds of reasons not to use corrections or punishment with dogs, but this is a biggie:

Punishment and corrections do not reduce needs or emotions.

Let's think about this. Take a basic need: water. If you're thirsty, punishing or correcting you every time you went for a drink might absolutely reduce behaviours connected to searching for water or imbibing it. You might even get a bit weird and anxious around taps and bars or cafés and refrigerators.

But does it reduce the need?

You'd still be thirsty, right?

Punishing you or correcting you for looking for water wouldn't stop you needing it, would it?

Let's get more complex and look at emotions.

Most neuroscientists agree there's a basic emotional and behavioural reaction they name 'fear'.

If you're afraid of the dark, you absolutely might stop trying to put the light on if I zap you with a cattle prod every time you did.

But would you stop being afraid of the dark?

It might stop the behaviour, but would it stop the fear?

So when we see so-called trainers using leash corrections or shock with dogs who are reactive, does that reduce the behaviour?

Sure. Mostly. I don't know. It definitely does for their two minute reel, story or TikTok.

Does it reduce the NEED for safety?

Do you need me to answer?

Does it reduce the emotional response of fear?

Still need an answer?

And one more question that always puts me firmly in the 'no choke, prong, shock' corner...

What happens to needs-driven or emotionally-driven behaviour when needs are not met?

Depending on how strong the need or emotion is, it might go away temporarily.

Zapping you with a cattle prod if you go to the tap or switch on the light might work temporarily if you're not very thirsty or scared.

If you're so thirsty that you can't think of anything else, water becomes your only focus. You'll do anything to have that need met. Likewise if you're terrified, safety becomes your only focus. You'll do anything to feel safe.

For our dogs who struggle out in the world, that sometimes means barking, lunging, snarling, snapping or even biting, just as much as it means cowering, trembling or freezing.

Sometimes it means temporarily shutting down.

Sometimes it means finding *some* other behaviour that doesn't result in a punishment.

In humans, we often use the word 'masking' for such behaviours. You act as if, just to avoid punishment or sanctions. Your conformity masks your need, temporarily.

The problem with needs and emotions is that punishment will perhaps suppress or reduce the behaviour.

When needs are not addressed, the stronger those needs become, the more chance there is of *some* behaviour or other emerging to get that need met.

What we don't get to do is then throw our arms up in faux shock and outrage and complain that the dog bit us or the dog wet themselves. Needs will find a way to be met.

Sanctions work pretty efficiently with non-needs-driven behaviour.

Putting litter in a bin is one example of behaviour that isn't really needs-driven for most of us, so sanctions if I litter may work (well, as long as I'm being policed and surveiled and there are sanctions in place).

Thing is, rewards also work really well with non-needs-driven behaviour.

I used to always like taking my pop bottles back to the shop for the 2p reward. Kids in the 70s literally fought over who got to take the pop bottles back to the shop. So sanctions aren't better with non-needs-driven behaviour than rewards.

And if sanctions, punishments or corrections manage to temporarily reduce or suppress emotion reactions or physiological responses, then they're almost inevitably bound to fail.

All this is not to say that all needs can and must be met. Sometimes, they just can't. Much as I love terriers, I don't function on 1 hour's sleep if they decide 2am is a *really* good time to play tug and they're going to bark and bark until I engage with them.

Our job as guardians is to meet needs and help our dogs learn how to thrive.

Sometimes, where needs seem bigger than the norm, there are other issues we need to address.

Thirst is a prime example. If our dog is thirstier than their norm and it's not hot or they're not drinking more because they're stressed about something, then we're going to the vet in the morning, buddy.

And if you are scared of the vet, I'm going to help you understand that vets are nothing to be scared of, even if they need to stab you with a pointy sharp thing to get a blood sample and they follow you round with a Tupperware until you p*e.

Needs have reasons and if our dogs' needs seem excessive or we cannot meet them no matter how we try, then it's time to see a vet and a behaviour consultant. Other things may well be going on.

But we wouldn't reach for a shock collar to stop our diabetic dog drinking as much.
So why are we reaching for shock collars to stop our fearful dog showing signs that they're afraid?

Emotions, physiology and behaviour are so closely interlinked in places that it's almost impossible to separate them out in some instances. We don't get to decide that our dog's fears are irrational in the same way that we don't get to decide that their heart rate is irrational.

If we're not going round saying, 'well, dog, your need to eat is IRRATIONAL and a bit of a NUISANCE, buddy... I'm going to punish you every time you get hungry', then we shouldn't be saying, 'Well, dog, your fear is IRRATIONAL and a bit EMBARRASSING for me, so I'm going to punish you every time you bark at another dog.'

And that is Reason Ninety-Gajillion of why I don't use corrections or sanctions with a dog who is barking and lunging out on walks.

30/05/2026

*** "Just a gentle tap" — equestrian culture conditions children to normalise force and coercion ***

As someone with a background in Educational Psychology and Child Development, I find it deeply concerning that children are routinely instructed to hit another sentient being with a weapon in the name of “communication” and “training”.

Equestrian professionals and organisations need to do better.

There is no excuse when we are faced with growing scientific evidence in both animal welfare and child development.

Normalising the use of whips teaches more than just horse training techniques. It conditions children to believe that using force and coercion is acceptable — as long as it is controlled, socially approved, and performed without visible anger.

Children are told:

“It’s fine if it’s just a gentle tap.”
“It’s okay if you stay calm while doing it.”

But emotional regulation does not make coercion ethical.

Children learn social and emotional norms through observation, repetition, and modelling. When adults repeatedly frame physical coercion as acceptable and necessary, we should not pretend that this learning exists in isolation from wider social development.

This conversation is not just about horses.
It’s about what we teach children about power, consent, control, and the treatment of vulnerable beings.

29/05/2026

Dealing with the public walking dogs in 30+ degree heat and how to land positive changes in their behaviour ❤️

28/05/2026

Walking dogs in the heat is a very emotive topic… and rightly so.

Yet how we approach this has a huge effect on the outcome we’re hoping for…

Instead of berating someone walking their dog in the heat; offer them water… ask them if they have far to go.

I have done this numerous times over the past 9 years. Most of the time, the person’s reason for walking their dog is very genuine;

They don’t have a garden
Their dog won’t toilet in their garden
They assumed cloud cover and a breeze meant it was cooler
They walked their dog late at night not realising it is 30 degrees
They have no other option due to work commitments and not having cover in place.

Yes unfortunately not everyone applies here… and there will be some who will think, ‘oh but he’s fine..’

Have a conversation… offer help, not your opinion 🙏

26/05/2026
17/05/2026

When trainers defend shock collars, they’re making moral claims — not scientific ones. A philosopher explains why that distinction matters for animal welfare.

16/05/2026

DOGS ON LEADS 🐾

There is no blanket law requiring dogs to be kept on a lead in all public spaces. However, there are a series of orders that mean you have to leash your dog in certain places in your local area, for example children’s play areas, sports pitches, roads, parks and beaches.

The Highway Code also says that dogs should be kept on a short lead along roads, pavements and on paths shared with horse riders or cyclists (rule 56).

Many local authorities have introduced Public Spaces Protection Orders over the last couple of years to restrict dogs to being walked on lead (or excluded from the area entirely) in certain public spaces. Look out for signage detailing restrictions. We also recommend checking your local council’s website for details of any restricted areas.

🚨What can happen if I break this law?🚨

Local authorities have the power to introduce these orders under a number of different laws, and can issue fines or fixed penalty notices for those who don’t comply.

Law: Road Traffic Act 1988, section 27; Anti-social Behaviour, Crime and Policing Act 2014

Address

Gloucester

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+447961123686

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