13/05/2026
I saw this on a dog training website with a HUGE social media following:
“Helping average trainers increase their marketing presence and generate a bigger income.”
Honestly, that was sad to read.
“Average trainers.” ( added: my interpretation of this meant)
So instead of raising standards, improving education, and encouraging professionals to become truly skilled for the dogs’ sake… the focus is teaching people how to market themselves better and build a bigger following
(I have no issue with both, good skills and knowledge and good marketing)
Meanwhile, some of the most knowledgeable, experienced, and ethical trainers out there spend their time aiming to always be and do better for the dog ( and humans).
Standing on the front line trying to genuinly improve lives, not chasing algorithms and ego.
This is where we seem to be heading:
Visibility matters more than ability.
Marketing matters more than knowledge.
Followers matter more than results.
And the dogs are the ones who pay for it.
The industry doesn’t need more influencers pretending to be experts, it needs more experts being valued.